VSiN (Vegas Stats & Information Network), the first media network dedicated to sports gambling information, has formed a partnership with former CBS Radio CEO Dan Mason. Mason, is joining VSiN as a Strategic Advisor and Investor participating in all aspects of the company’s operations.
VSiN Founder and Chairman Brian Musburger said, “With decades of experience in the media industry, Dan brings a wealth of knowledge to our team. We are excited to leverage his expertise to drive continued growth at VSiN, capitalizing on the incredible opportunity presented by the burgeoning sports gambling industry. His overall enthusiasm for our product brings an energy level to the room that is contagious.”
Mason added, “Brian, [COO] Bill Adee and the VSiN team are really on to something unique here. Coming from the programming side of the business, you can sense when you have a hit on your hands and that is what we have here. I’m excited and eager to help the team shape the product going forward. I’m especially excited to introduce our betting information to terrestrial radio and shape how it can be staged to the sports radio audience.”
Mason was inducted into The National Radio Hall of Fame in 2015 after retiring from CBS Radio, where he served as President and CEO for more than 15 years. He is also a Senior Advisor to iHeartMedia, Inc., America’s largest-reach media company, and Chairman of The Broadcasters Foundation of America, a charity based in New York that serves the television and radio industries.
VSiN has been busy lately announcing partnerships with 670 The Score, TVG, and Cheddar. Sources say a few other radio announcements are expected in the near future.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
