Sam Savage may not be the name you’re most familiar with if you follow Outkick, but he’s a huge part of the brand’s expansion in recent weeks. The longtime digital media executive recently invested in the company, joining forces with Clay Travis and Jason Whitlock, and on this episode he sheds some light on why he chose to invest in Outkick during a rough 2020, what his vision is for the brand’s future, why understanding technology is even more important than brand exposure on traditional media, and where he sees the company directing its focus in the near and distant future.
Additionally, the first 10-minutes include an opening commentary from BSM President Jason Barrett on the status of the Managing The Crisis podcast, the BSM Podcast’s seasonal approach, and the importance of hearing and welcoming different points of view, and providing second chances to those who make mistakes.
ISSUES DISCUSSED WITH SAM:
- His background as a digital media executive
- Why he chose to invest in Outkick during a rough 2020
- The reason for shortening the Outkick name
- Luring Jason Whitlock to Outkick from FS1
- Whether adding Whitlock could create tension with FOX
- If Outkick can survive and thrive without traditional media
- Building systems and strategies to increase Outkick’s revenue
- Dealing with potential advertiser issues due to activism
- What separates successful digital media brands
- Outkick’s future plans in the podcasting space
- If the goal is to build & sell or be part of Outkick long term
- Whether Shannon Terry, FOX or iHeart could become future partners
- Which goals he’s set for Outkick’s next 6 months
- If the brand plans to add more talent in the near future
FROM THE GUEST:
Sam’s Linkedin profile: Sam Savage
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
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