YouTube and the NFL announced a renewal of their partnership, bringing exclusive content to the social media giant for the 2020 season. Previews, highlights, analysis and original shows will all be featured on the NFL’s official YouTube channel.
Included in the partnership, is a return of NFL Game Day All-Access, which launched last year. The series’ second season premiered Sept. 16 where each 20-minute episode will feature wired game sound and other unique production elements to offer the gameday perspective of players and coaches.
“YouTube continues to be an important partner in accessing millions of highly engaged fans around the world” said Blake Stuchin, NFL Vice President of Digital Media Business Development. “We look forward to providing fans with more exciting content, from game previews and recaps of every game, to growing franchises like NFL Explained as well as the second season of NFL Game Day All-Access.”
The NFL launched its official YouTube channel in 2015 and the online video-sharing platform has shown an interest in acquiring even more rights and content in recent years. In 2018, YouTube CEO Susan Wojcicki acknowledged the platform’s desire to stream NFL games, noting their 1.5 billion logged-in monthly users as a great audience-base. YouTube previously bid on the NFL’s Thursday Night Football streaming package, but lost out to Twitter and Amazon.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
