Wrestlemania 37 took place this past weekend as the WWE welcomed back fans for a two-night event at Raymond James Stadium in Tampa, FL. Variety reported on the numbers that the marquee event brought to the sports entertainment company.
As fans returned, WWE had a capped attendance for the two nights; nonetheless, both nights still sold out, with 25,675 fans each night (51,350 total). Furthermore, the positive numbers would carry on to social media coverage of the event.
Variety relays that information from WWE, who stated that Wrestlemania saw a record 1.1 billion video views across their multiple videos and social media channels, registering a 14-percent increase year-over-year.
“If it could be done in a safe way, we had to get it done,” Nick Khan, WWE president and chief revenue officer, said. “And I think ultimately, thanks to the great work of all the folks here, we were able to get it done. If you recall, WrestleMania last year was two to three weeks into the pandemic.”
“We had to cancel last minute, and we did it from a studio. It was certainly a different experience. So we wanted to make sure that the fans and the people watching at home got the WWE experience that they’re used to on the biggest event that we have.”
Furthermore, other content from the sports entertainment company saw a record 115 million engagement on social media during WrestleMania week. Then WWE saw a 102-percent increase and boasted 71 Twitter trends alone for the two-night event.
As for the television numbers, Wrestlemania was the first large-scale event in its new partnership with Peacock as it moved all its archives to the NBCUniversal streaming service.
Khan didn’t talk about WWE viewership on the streaming platform. Nevertheless, Variety states that sources say the marquee event for WWE resulted in a large influx of new subscribers to Peacock.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
