The Wrap has a new chief product officer as the former digital executive at Tribune Publishing, Dan Strauss, has taken over the position, the Hollywood media outlet announced.
Strauss recently spent time as the senior vice president and general manager of entertainment and lifestyle at the Los Angeles Times, a position he held since 2017. However, he left the role last September.
“I’m thrilled to join Sharon and The Wrap organization to deliver exceptional products, partnerships and customer experiences that drive audience acceleration, new product development, and revenue growth,” Strauss said.
According to the report, Strauss is in charge of growing subscriptions, producing new products, and exploring licensing and partnership deals as they bounce back from COVID-19, which shut down much of Hollywood.
“The Wrap has entered a new phase of growth after emerging successfully from the challenges of the pandemic year,” Sharon Waxman, founder and editor in chief, said.
“Dan is a key element of that growth strategy and an important addition to our top-notch management team.”
Waxman also touched on the financial aspects of the media out but didn’t reveal the exact figures. Nonetheless, she stated that the company is no longer in investment mode and is making a profit.
Strauss has experience working in the Hollywood media industry. The former LA Times executive worked as the general manager for both The Hollywood Reporter and Billboard.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
