On September 9th, 2021 Arizona is expected to kick-off legal sports gambling. This means NASCAR’s partnership with Penn National Gaming and Barstool Sports could lead to a new innovative way for NASCAR fans to place bets. The NASCAR and Barstool Sports partnership has the potential to become the new standard blueprint for how other states navigate the tumultuous sports betting landscape in the future.
One of the new innovations NASCAR is rolling out for fans is the option to use the Barstool Exclusives tab on the Barstool Sportsbook app. The Barstool Exclusives tab features the option to bet against or with different Barstool personalities. It provides you with the option to place wagers that have odds boosters. Jeff Kaplan, head of finance and strategy for Penn Interactive, told NASCAR.com, “The Barstool Exclusives section is where we put two things. We put our odds boosts there, and we also put content that you can’t get anywhere else”.
Another interesting possibility for bettors would be developing a cross sport betting parlay wager. An example of this would be overall points for the Carolina Panthers or total number of caution flags in the race. This would open the door for fans of other sports that may not have had exposure to NASCAR, which could ultimately help grow the sport.
A NASCAR sportsbook could come to fruition in the future as well. Kaplan added, “As (NASCAR looks) to turn the Raceway into more of a multifaceted venue, where there’s concerts and car shows or different events, as that number creeps up, it becomes more and more attractive for us to think about putting in a fully operational retail sports book. What we and NASCAR agreed to is we can create an awesome experience for users and fans without that retail sportsbook space.”
The sky is the limit for NASCAR, Penn Gaming, and Barstool Sports. If done correctly, this partnership could become the model for others to utilize.
