The NFL wants Thursday Night Football on Amazon to be a success. The league will do all it can to help. That is why the streaming giant’s first full season of Thursday games may be the best midweek schedule the league has ever put together.
The entire 2022 schedule will be released on Thursday night with primetime specials on both ESPN2 and NFL Network. According to Mike Florio, when it is, fans will see that all 14 playoff teams from 2021 will have at least one appearance on Amazon this season.
During the NFL Draft, Roger Goodell announced that the Chargers and the Chiefs will meet in Week 2, the first game on Amazon’s schedule. That is a pretty good start to the company’s 11-year deal with the NFL that reportedly pays the league $1 billion per year.
The commissioner is excited about what is possible with the deal. “Amazon’s platform is going to allow us to do things that we’ve only dreamed about to date,” he said last week at an Amazon conference according to Front Office Sports.
He did not elaborate on what some of those things may be. Certainly technology for covering a game will be in play, but the reality is that the things Goodell has “only dreamed about to date” may have more to do with advertising and revenue generation. Amazon is one of the world’s top retail sellers after all.
