NPR has found its newest Senior Director For Broadcast Programming Strategy as the company has hired 89.3 KPCC Pasadena/Los Angeles Program Director Sal LoCurto.
LoCurto has spent the past five years heading KPCC’s programming. In his new position, he will supervise the strategic focus of NPR’s non-newsmagazine broadcast programming and manage relationships with outer program producers.
“Among the valuable skills and experience Sal brings to NPR are a deep knowledge of broadcast best practices and the needs of our member stations,” the statement said relayed by Radio Insight.
“Under his leadership, KPCC experienced its highest-rated nine months in the station’s history. Sal also managed and coached key on-air talent, including A Martinez – who has since joined NPR – during his tenure at the station.”
The soon-to-be-former program director will join NPR on June 6th and is more than excited at the chance to work for the public radio station.
“This is a fantastic opportunity to work with our exceptional programming colleagues around the country and NPR’s production partners as we seek new ways to best serve audiences and fulfill our shared mission. I’m truly honored to join NPR’s team,” LoCurto said.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
