Mike Scott, former Regional President for iHeartMedia in the Mid South, explains why there is no better tool for a seller than the live endorsement and why that makes sports radio one of the best products they can have.
iTunes: https://podcasts.apple.com/us/podcast/seller-to-seller/id1633062427?i=1000569518632
Spotify: https://open.spotify.com/show/7w17vqGTOBYSB1X8Axacba?si=ccac557924ce458d
iHeart: https://www.iheart.com/podcast/269-seller-to-seller-99061173/
Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy9zZWxsZXJ0b3NlbGxlci54bWw
Amazon: https://music.amazon.com/podcasts/d69bd94a-51eb-42f0-8b3a-93ad8e8f67b0/seller-to-seller
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.
