The matchup in this year’s Super Bowl is set, and the game will undoubtedly be the most-viewed program on TV this year. But if the Dallas Cowboys were taking part in the game, it’s safe to say the ratings would be astronomical.
The Cowboys divisional playoff game against San Francisco drew 45.7 million viewers. It was the second-most watched divisional round contest on record.
The NFC championship between San Francisco and Philadelphia drew 47.5 million.
On 105.3 The Fan in Dallas, K&C Masterpiece host Kevin Hageland said had the Cowboys made it to Philly, the viewership would’ve been even better.
“I know the game sucked, but that just shows you, because the Cowboys were like almost 8 million above every other divisional game, this could’ve gotten to 58 (million),” Hageland said.
Kevin added that if Dallas had gone all the way, the audience tuning in would’ve easily eclipsed some of the highest-rated programs of all-time.
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings,” he said. “Even with the new system and so many people streaming and everything like that.”
Usually the Super Bowl averages around 100 million viewers. Hageland said a Cowboys Super Bowl appearance in this day and age would’ve set the new top ratings mark for years to come.
“My estimation would be you would add approximately an extra 30 million people,” he said.
