Baseball fans who listen to game broadcasts on the radio are among the most loyal and dedicated in sports, and a new study from Katz Media indicates those fans are also more engaged and have a higher household income than other MLB listeners or followers.
According to the study, listeners of play-by-play broadcasts have a higher household income and net worth than the average fan.
“MLB listeners are heavy hitters with deep pockets and high spending power,” Katz said via Inside Radio.
The study polled almost 12,000 baseball fans, and those who said they tend to listen to games on the radio are not only higher earners, but also they’re more likely to buy team merchandise, bet on baseball, play fantasy baseball and even attend games in person than the average fan.
Katz also noted that with how dedicated baseball radio listeners are, advertisers are more likely to spend to be a part of broadcasts.
“Not only does play-by-play connect advertisers with some of the most desirable consumers in the country, it links them to local teams, giving them the opportunity to have their brand names mentioned alongside a sports fan’s favorite brand: the home team.”
