According to a report from AdImpact, more than $300 million has already been spent in Presidential Primary ad spending ahead of the 2024 election.
The report claims $318.7 million has been spent on the race. In comparison, in 2019 a total of $400.6 million was spent in the race for the Democratic nomination which ultimately went to President Joe Biden.
Individual campaigns spent $73.7 million, according to Inside Radio, while outside groups have spent an additional $227.8 million on the race.
Former UN Ambassador and South Carolina Governor Nikki Haley spent the most money with $63.7 million backing the candidate through early January. Gov. Ron DeSantis (FL) spent $58.1 million, with the overwhelming majority of his spending coming in Iowa. Finally, former President Donald Trump bought $51.7 million worth of political advertising, with the majority coming in national ad buys compared to the local strategy employed by other candidates.
Naturally, Iowa — home of the first primary system — received the bulk of the political advertising with $119.6 million spent to target caucus voters in the state. Trump secured a commanding victory in the election on Monday.
