After Nielsen announced it would leave three markets last week, Eastlan Ratings is adding three markets.
The company announced it would pick up the Greenville/New Bern/Jacksonville, North Carolina market. The company claims that the move was already in place before Nielsen announced it would exit the market.
Additionally, Eastlan will now cover the Albany, Georgia market as well.
Finally, Waco, Texas will now receive continuous measurement, with March being the first month the metro will receive the distinction. Waco joins Raleigh/Durham, North Carolina, which began continuous ratings during the first quarter of 2024. That metro is currently the largest metro serviced by Eastlan’s continuous ratings service.
“Time moves so quickly, we are grateful to have been entrusted for a quarter century to provide a complete and unbiased look at how radio is used in markets across North America”, said Eastlan President Mike Gould. “When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later. We owe our success to our fantastically loyal staff and media buyers across the country demanding a comprehensive view of the radio landscape before they invest. Most of all, to local broadcasters insistent upon credible research at an equitable price.”
