TuneIn and the Big 12 Conference have announced a partnership that will see TuneIn be the new audio home of the Big 12. The two will combine to launch a 24/7 Conference-branded audio station ahead of the kickoff of the 2024-25 football season on August 29. The conference had partnered with SiriusXM in the past.
“I’m thrilled to partner with the entire TuneIn team,” said Big 12 Commissioner Brett Yormark. “TuneIn will be an incredible resource and platform for the Big 12 as we continue to advance our narrative and extend our reach.”
“TuneIn allows us to connect across a variety of platforms, delivering around-the-clock commentary and coverage of Big 12 sporting events,” said Tyrel Kirkham, Chief Marketing Officer of the Big 12 Conference in a release. “TuneIn is a leader in sports audio coverage, making them an ideal partner to expand our content offerings and reach to sports fans whether they’re at home, at a tailgate or on the road.”
Additionally, TuneIn Premium will be home to live game commentary for football and men’s & women’s basketball from Big 12 schools.
“The Big 12 is a dominant force in college sports, drawing loyal fans and alumni to each event from around the world,” said Rich Stern, CEO of TuneIn. “We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events. This commitment ensures that fans stay deeply connected to the teams and games they are passionate about, no matter where they are.”
According to Ben Portnoy of the Sports Business Journal, country music legend Garth Brooks had a hand in putting the two together. Brooks, who works with TuneIn is also a member of the Big 12 Business Advisory Board.
The 2024 season marks the Big 12’s first as a 16-team league with the additions of BYU, the University of Central Florida, the University of Cincinnati, the University of Houston, Arizona, Arizona State and Utah
