In the newest Sports Audio Report: Female Fans with Edison Research, SiriusXM Media and GroupM delves into the distinct audio consumption patterns of female sports fans in the United States. It also showcases their involvement with sports beyond the traditional realm of the stadium or arena.
The report found 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year showing that sports audio plays a big role in female sports fandom.
The top findings among women sports fans included that the majority of females of sports fans, with 57% of the U.S. female population age 13 and higher consider themselves to be sports fans. That comes out to an estimated 83 million Americans. 70% of women sports fans agree that sports brings their family closer together and 58% of female sports fans socialize with other people while watching or listening to sports content.
The top findings among women who listen to sports audio included that 33% of female sports fans listened to sports audio content in the last week and that 37% of female sports audio listeners spent five or more hours listening to sports audio in the last week.
Another interesting finding was that 35% of female sports audio listeners agree that there aren’t enough sports audio programs that give different perspectives and 34% agree that there aren’t enough audio programs that cover the sports they like or follow.
