Marketron has reason to celebrate as it took home a top honor at the Killer Content Awards announced Wednesday.
The Killer Content Awards bestowed the honor of Sales Enablement Content of the Year on Marketron for it’s micro-site Aspire. It is the second time in the past three years the company has won the category.
Aspire was launched in 2021 and serves as a resource center for the company’s audience of media sales professionals. The site from Marketron has more than 460 posts, with its subscription base growing by 43% in 2024. Meanwhile, views increased by 34.5% and visitors rose by 20%.
“My first major project at Marketron was developing the strategy and content for Aspire,” said Marketron Director of Marketing and Content Beth Osborne. “I always knew it was going to be special as a source of information and inspiration for local media sellers. I’m so proud of the work we do and share this recognition with the entire marketing team and company.”
On the Aspire micro-blog site, the company posts articles, infographics, videos, interactive tools, webinars, and case studies, among other content.
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