President Donald Trump is attempting to push through his “Big Beautiful Bill” in Congress. And those supporting it and opposing it are spending plenty to accomplish their goals.
According to data from AdImpact, between April 1st and July 30th, nearly $70 million will be spent on political advertising surrounding the Big Beautiful Bill.
$38.6 million has been spent in support of its passage, while $31 million of opposition dollars have been reserved and spent in recent weeks.
Nearly 25% of all spending surrounding the Big Beautiful Bill has come from the Securing American Greatness political action committee. That group spent $36 million supporting Trump’s presidential bid last year.
Almost half of all spending surrounding the bill has been targeted at Congressional Republicans who are up for re-election this cycle, like Sens. Susan Collins (R-ME), Joni Ernst (R-IA), Lisa Murkowski (R-AK), Chuck Grassley (R-IA), and Kevin Moran (R-KS), among others.
Of all political advertising spent between April 1st and June 26th, just over 20% of it was related to the Big Beautiful Bill. Meanwhile, just under 10% was spent in the hotly contested New Jersey governor’s primary, as well as an additional 5.9% in the New York mayor’s primary and the attorney general race in Virginia.
In total, $721 million has been spent in political advertising during the first six months of 2025, according to AdImpact. While that pales in comparison to the unprecedented spending levels of the 2024 presidential election, it is significantly outpacing previous political off-years. In 2021 and 2023, roughly $825 million was spent in each.
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