Adrian Wojnarowski is stepping back behind the microphone — but this time, the motivation isn’t breaking news. The St. Bonaventure men’s basketball general manager and longtime NBA insider is launching a new digital series, The Program with Woj, aimed at supporting the school’s name, image, and likeness (NIL) collective.
According to The Athletic, the weekly YouTube series will feature Wojnarowski in conversation with prominent executives, coaches, and team builders across sports. It’s a return to the interview chair for the veteran journalist. Though not a signal that he’s planning to resume his former role as the NBA’s top newsbreaker.
“I’m learning a lot in this GM role at St. Bonaventure and want to explore my new world with a lot of the innovative team-building minds in sports,” Wojnarowski told The Athletic. “My financial motivation with The Program is simply to raise revenue to be distributed directly back to our players on campus.”
The series is being produced by Chris Corcoran’s In the Arena Studios. With sports betting technology company Novig already signed on as the title sponsor.
For Wojnarowski, 56, The Program marks another pivot in a career defined by influence and reinvention. Earlier this year, he received the Curt Gowdy Media Award from the Naismith Memorial Basketball Hall of Fame. Recognizing his decades of excellence across print, digital, radio, and television. His move to St. Bonaventure in 2024 stunned both the media and basketball worlds. Coming just months after he walked away from an estimated $20 million deal with ESPN.
At the time, his decision to join his alma mater as general manager reflected a deep connection to the program that launched his professional life. Now, The Program with Woj blends both sides of his career — media and management — while fueling the NIL pipeline that’s become essential for smaller Division I programs to compete.
St. Bonaventure finished 22-12 overall and 9-9 in the Atlantic 10 during Wojnarowski’s first season overseeing the program. Falling short of an NCAA Tournament bid.
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