The Athletic is taking its newsroom to the screen. The subscription-based sports media outlet announced the launch of The Athletic Show. A new weekly 30-minute video series that will debut Saturday and offer a fresh take on the biggest stories in sports. The show will be filmed at The Athletic’s Chicago studio and made available first to Fire TV customers before being released to all viewers across The Athletic’s platforms. Episodes will also be accessible on Amazon’s Echo Show and Fire Tablet devices.
Hosted by three of the publication’s most recognizable voices. Robert Mays, Zena Keita and Jason Goff. The Athletic Show aims to blend reporting, analysis and personality-driven discussion.
Mays hosts The Athletic Football Show and serves as an NFL writer for the outlet, while Keita co-hosts No Offseason and The Athletic NBA Daily. Goff is best known as host of The Full Go podcast.
The premiere episode will focus on sports dynasties, tying together the Dodgers’ return to the World Series, the start of the NBA season and a feature on John Brown. The father of Detroit Lions star Amon-Ra St. Brown — whose unconventional approach helped produce a family of elite athletes.
Sebastian Tomich, The Athletic’s chief commercial and development officer, said the new series is designed to showcase the depth of the outlet’s reporting in a new medium.
“With The Athletic Show, we’re bringing that same rigor and storytelling to a new format,” Tomich said. “Partnering with Fire TV makes perfect sense — it’s where sports and entertainment enthusiasts already spend their time.”
Amazon’s Charlotte Maines, director of devices content and advertising, added that the collaboration gives Fire TV users another reason to engage with premium sports content.
“Our collaboration with The Athletic gives our customers early access to even more great sports content at no additional cost — right where they already watch,” Maines said.
The Athletic Show will be promoted across Fire TV, Fire Tablets and Echo Show devices in the U.S. Episodes will be free to access without requiring a download or subscription. Fans can also launch it hands-free by saying, “Alexa, play The Athletic Show.”
Executive editor Steven Ginsberg called the project a natural extension of The Athletic’s journalism.
“By bringing our distinctive reporting and storytelling to a cross-sports show. We can showcase the full range of The Athletic’s journalism and invite new audiences into the conversations that shape sports today,” Ginsberg said.
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