JT Springer’s radio journey is deeply rooted in Dallas. He was born and built his career there, and continues to champion both on and off the air. He’s currently the Morning Show Host and Brand Manager for Audacy’s 100.3 Jack FM there. His path started right after college when he joined CBS Radio in promotions, quickly finding his stride in leadership. “I became the Marketing/Promotions Director for 105.3 The Fan (KRLD-FM) in 2013,” he says. “Then I transitioned over to the music side in 2015 with KJKK, KVIL, and KLUV/KSPF.”
For Springer, working in Dallas is more than a career, it’s a calling. “Dallas has a glitzy reputation, but the broader market has a very working-class ethos,” he explains. “What’s unique about North Texas for me is that I’ve lived here my whole life, and I lean into that. In fact, I lean into it so much we run sweepers making fun of how often I mention it.”
That local authenticity has become a hallmark of Springer’s brand. His connection to the community extends far beyond the airwaves. “I’m very open about my sobriety, 14 years in December. I’m an advocate too for mental health,” he shares. His commitment has led to partnerships with organizations like the local AFSP chapter for suicide prevention and CARE-Dallas, where he serves on the Associate Board. “Our Christmas concert this year will benefit CARE, which works to educate local high schools and colleges about overdose prevention.”
In addition to community initiatives, Springer’s passion projects reflect a deep appreciation for his listeners. “I throw a ‘Listeners Party’ every year specifically for the regular listeners of my show,” says JT. “Families listen together, and parents share this music with their young kids. These people have given me the career and life I dreamed of back when I was a kid listening to my boombox and watching MTV.”
When it comes to cultivating great talent, Springer keeps it simple but focused: “A big personality. This isn’t rocket science. We can teach technical skills and formatics. I can’t teach you to be the star of your own movie. I don’t care if you’ve ever done radio before. Come in with a big personality, have a strong opinion, and the drive and humility to learn.”
He’s also passionate about the industry’s future and the importance of creating opportunities. “We have to find a way to add some headcount for entry-level and early growth positions,” he says. “I meet college students still passionate about radio, but how do they get in the door? If you build it, they will come.”
On the digital front, Springer has a clear strategy for engaging audiences. “Promoting and recapping daily on-air features is key,” he says. “We also challenge ourselves to post a minimum of three local DFW news stories that match our brand identity every weekday. Streaming national pop culture stories can boost clicks, but do they help the brand?”
Looking to the future, Springer believes the next generation of listeners will come from the homes of today’s loyal audience. “25-54-year-old adults are passing down their passion for Adult Hits songs to their children,” he says. “If we do it right, we also pass down the passion for local radio.”
As 2025 approaches, Springer and his team are closing out the year with one of their signature events, the “Never Ending 90s Christmas Concert,” happening December 12th in Grand Prairie. “It’s a fantastic way to connect with our listeners and raise money for CARE-Dallas,” he says.
Follow JT Springer and his team at @JACKFMDFW and @Jteespeak on Facebook and Instagram.
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Charese Fruge’ is an award-winning Content, Broadcast, and Marketing executive with over 20 years of experience in markets like Los Angeles, San Francisco, Houston, San Diego, and Las Vegas. As the owner of MC Media, she works with radio brands and individual talent, especially young women, helping them grow their brands and negotiate on their own behalf. She is also a Voice Actor and Voice Over Talent as well as a Freelance Writer for International Broadcast Outlets. Find her at @MCMediaOnline or www.mcmediaonline.com.
