Adam Silver is ready to give the NBA a signature sound. The commissioner says the league has not done enough to connect music with its biggest moments. He wants that to change — starting with the postseason.
“Music has historically been such a big part of the NBA,” Silver said Wednesday on Pardon My Take. “The whole hip hop movement, in a way, was correlated directly to the rise of the league. I think we haven’t done enough with it [music].”
Silver pointed to the NFL’s Super Bowl as a model. He believes the NBA Finals deserves a similar identity.
“There’s so much attention now focused on these big events, and obviously the NFL does a spectacular job with the Super Bowl,” he said. “I think there’s more we can do.”
Silver hinted that an announcement is coming as the league has already hired a composer to begin working on identifying a signature sound.
“We engaged a well known composer to be thinking about tracks designed for the league,” Silver said.
The goal is to create music tied specifically to the conference finals and NBA Finals. Silver says players will respond just as fans do.
“When you get to the conference finals and finals, there should be special music that comes on,” he said. “As a fan, what’s also interesting is the players are like fans in certain ways. They respond to all the sort of accouterments, the trappings of big events too.”
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