CBS News has seen plenty of tumult in recent months. But that instability hasn’t altered the division’s revenue, according to new figures.
What We Know: A report from Variety’s Brian Steinberg quotes Guideline, an advertising tracking firm, which projects that the network has seen no real revenue damage since new Editor-in-Chief Bari Weiss was installed last year. The figures between its major programs show a healthy revenue figure.
What the Numbers Show: Between 60 Minutes, CBS Evening News, CBS Sunday Morning, CBS Mornings, 48 Hours, and Face the Nation, the network earned $362 million in 2025.
What They Said: “CBS has held steady, having stayed at 22% share of dollars for the last five years. Halfway through this year, CBS is still at 22% of the dollar share.” -Guideline Chief Insights and Analytics Officer
What It Means: Through all the consternation and negative publicity the network has received in 2026, to see that it has virtually remained unchanged in the revenue category showcases the power of the brand. It is unclear how much political advertising has played a role in keeping that figure steady compared to the prior five years, however.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
