Ahead of its transition to MS NOW on Friday, MSNBC has announced it has inked a deal with AccuWeather to provide weather forecasts, content, and expert meteorologists to the cable network.
As part of the deal, AccuWeather will support MS NOW and CNBC with weather reports and forecasts, including on the networks’ morning shows Squawk Box and Morning Joe.
“At such a groundbreaking moment for soon-to-be MS NOW, we are proud to continue to expand our reporting capabilities and offerings alongside AccuWeather. Our network’s mission — embodied through our new name MS NOW, My Source for News, Opinion, and the World — is to bring our viewers the most-trusted news that they care about. We know, at a moment of unprecedented weather events, that AccuWeather will bring top-quality data and reporting to our audiences.”
“AccuWeather is proud to be the preferred weather provider for Versant, which further enhances AccuWeather’s core mission to save lives, protect property, and help people and businesses make the best weather-impacted decisions,” says AccuWeather CEO Steven R. Smith. “AccuWeather’s forecasts and warnings with proven Superior Accuracy from its expert meteorologists will now reach millions more people with this multi-year deal on many new platforms.”
Additionally, as MSNBC officially becomes MS NOW later this week, the network has shared that it has hired David Parkinson as its new Senior Weather and Elections Data Analyst. Parkinson joins after previously working at CBS News. Meanwhile, Moses Small will join the network as a climate reporter after working at KGTV in San Diego.
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