The LPGA is preparing to enter what it calls a new era of television coverage, announcing a multi-year partnership with commercial property insurer FM designed to transform the broadcast presentation of the Tour’s North American events beginning in 2026.
The collaboration, which includes expanded commitments from Golf Channel and Trackman, is positioned as one of the most significant production investments in LPGA history. The Tour says the upgrades will reshape how fans watch women’s golf, bringing major-championship-level elements to weekly events.
“We are proud to take our partnership with the LPGA to an even higher level. By supporting the transformation of the LPGA Tour’s broadcast, athlete and fan experience for the 2026 season and beyond,” said FM chairman and CEO Malcolm Roberts. He pointed to FM’s innovation efforts, including FM Intellium, as a natural extension of the company’s investment in state-of-the-art technology and equipment. “We are excited to significantly expand our support for women’s golf, driving progress further than ever before.”
As part of the deal, FM becomes an Official Partner of the LPGA. The company already titles the FM Championship, which debuted in 2024 with a $4.1 million purse. The largest on the LPGA schedule outside of majors and the season-ending championship.
LPGA Commissioner Craig Kessler called the commitments from FM, Trackman and Golf Channel “a game-changer,” noting the expected improvements in production quality and storytelling.
“Starting in 2026, fans will immediately see and feel the difference: more cameras, better technology, richer storytelling and more ways to appreciate the unbelievable skill of our players, fully live,” Kessler said. “This is a major step forward for the women’s game, and it’s only the beginning.”
For the first time since Golf Channel began televising the LPGA in 1995. Every LPGA Tour event and every round will air live nationwide. Select weekend coverage will also run live on CNBC.
Tom Knapp, EVP and general manager of Golf Channel, said the expanded live windows are a direct result of both networks operating under the VERSANT portfolio. “We’ve worked together with the LPGA Tour and our partners at FM and Trackman to enhance our production, adding more technology to our telecasts as we continue to be the proud home of the LPGA Tour,” Knapp said.
The 2026 season will feature a 50% increase in cameras compared to 2025. Also tripled microphone counts, slow-motion systems, drone coverage, and enhanced athlete-focused content such as walk-and-talk interviews. FM’s investment also enables a major expansion in shot-tracing, quadrupling capabilities through new Trackman-supported camera positions.
Trackman co-founder and CEO Klaus Eldrup-Jørgensen said the partnership will elevate both fan education and player resources. Trackman will also become the LPGA’s Official Golf Simulator and Official Launch Monitor.
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