Bonneville International announced the launch of Bonneville Sports Network, a comprehensive platform designed to connect advertisers with sports fans across multiple markets. The initiative unites the company’s premier sports brands into a single streamlined solution, offering advertisers the ability to buy nationally or focus exclusively on local markets.
The new network combines Arizona Sports, Seattle Sports, Denver Sports, Sactown Sports, and KSL Sports in Salt Lake City, delivering more than 63 hours of live sports programming daily across audio, video, digital, and social channels. By consolidating these established brands, Bonneville Sports Network provides a unified platform that maximizes reach and impact for advertisers while maintaining the identity of each local sports brand.
“Bonneville Sports Network gives advertisers both flexibility and scale,” said Tanya Vea, President & COO of Bonneville International. “Our network reaches fans wherever and whenever they engage with sports, across every platform. Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact.”
For fans, the experience will remain familiar. Each market retains its established sports brand and trusted voices, ensuring that local engagement continues. At the same time, advertisers gain a single point of access to passionate audiences across all formats and devices, from traditional radio and streaming audio to video, digital, and social channels.
Key features of Bonneville Sports Network include one-buy access to all five sports brands, cross-platform coverage, and premium, brand-safe environments built around live sports content. Advertisers also benefit from the credibility and connection of trusted local voices, which resonate deeply with sports fans in each market.
“This platform creates a unified opportunity for advertisers,” said Aleece Southern, Vice President of Digital Sales at Bonneville International. “Bonneville Sports Network connects five powerhouse markets, enabling brands to reach millions of fans with one buy or go deeper in a single market through our local sports brands.”
The launch of Bonneville Sports Network positions Bonneville International to capitalize on the growing demand for sports content that engages fans across multiple platforms. By combining the scale of a national network with the authenticity of local voices, the company is offering advertisers a flexible, results-driven solution for reaching one of the most engaged audiences in media today.
With more than 60 hours of daily live programming and coverage spanning major sports markets, Bonneville Sports Network aims to redefine how brands connect with sports audiences, delivering measurable impact whether advertisers choose national campaigns or localized strategies.
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