Michael Jordan’s presence on NBC Sports’ NBA coverage has been met with high approval from the network, according to NBC Sports President Rick Cordella. Speaking on The Sports Media Podcast with Richard Deitsch, Cordella highlighted the positive impact of Jordan’s segments while leaving the door open for more appearances in the future.
“I think it’s been positive for Michael and his team. He’s able to have an outlet that’s out there,” Cordella said. “Certainly it’s been positive for us. [He’s been able] to sit down with Mike Tirico and talk about various topics that interest him. It’s been fantastic.”
Jordan, widely regarded as one of the greatest basketball players in history, has appeared in a series of segments on NBC Sports this season. The former Chicago Bulls star sat down for a longform interview with NBC broadcaster Mike Tirico. The network has presented the interview in segments over the past months of coverage. Topics range from basketball culture to personal insights, giving fans an uncommon glimpse into his perspective off the court.
While reaction from the network has been positive, sports media reaction has been mixed. Many have asked if the network will release more or even a different interview featuring Jordan.
“I don’t have anything to announce right now. All I’ll say is stay tuned,” hinted Cordella. “We hope to be in business with Michael for a long time.”
Cordella emphasized that Jordan’s involvement has been mutually beneficial, providing content that resonates with viewers while allowing the NBA legend to connect with audiences in a more personal way.
Looking ahead, Cordella suggested that Jordan could remain a fixture in NBC’s NBA coverage. This could include appearing during marquee playoff events. When asked specifically about Jordan being part of NBC Sports’ coverage of the 2026 Western Conference Finals, Cordella offered a broad endorsement.
“I think you can assume that we love to have Michael any way, shape or form, that he wishes to be part of our coverage,” he said.
Jordan joined NBC Sports this season as a “special contributor” as NBA games returned to the network. NBCUniversal signed an 11-year agreement with the NBA to return to broadcasting games beginning this season.
While Cordella did not provide specific details about potential upcoming appearances, his comments reflect NBC’s enthusiasm for maintaining a relationship with Jordan. The network aims to leverage his star power for high-profile events. NBC has consistently sought to elevate its NBA broadcasts, and Jordan’s segments have become a key element in that strategy.
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