Fox Business Network and CNBC have been locked in a tight ratings battle. That didn’t change in April, as Fox Business won the total ratings war, with CNBC earning in-demo victories.
During the month, Fox Business won the Business Day (Monday-Friday, 9:30 AM-5 PM ET) ratings. It featured an average total audience of 254,000. CNBC averaged 229,000 total viewers.
In the key Adults 25-54 demographic, however, CNBC earned that win. It featured 58,000 viewers on average from that sector, compared to Fox Business’ 12,000.
It marked the 12th straight month that FBN earned the victory in the overall viewer category during the Business Day.
During Market Hours (Monday-Friday, 9 AM-4 PM ET), Fox Business earned 251,000 viewers. That bested CNBC’s audience of 237,000.
Similar to the Business Day ratings, CNBC also earned the in-demo win. It averaged 61,000 viewers from the Adults 25-54 demographic, while Fox Business averaged 11,000.
Varney & Co., airing from 9 AM-12 PM ET on FBN, was the network’s top show for the month. It featured an average audience of 313,000 viewers. Kudlow, which airs at 4 PM ET, averaged 292,000 total viewers.
Fast Money Halftime Report was the highest-rated program for CNBC. It averaged 277,000 total viewers.
Finally, in the total day ratings, Fox Business Network saw an average audience of 151,000 total viewers. That finished slightly above CNBC’s 140,000 viewers.
In the key demo, CNBC averaged 35,000 for that category. Fox Business, meanwhile, averaged 10,000 viewers in the sector.
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