Fuzión is planting a flag in North Texas. Encouragement Media Group (EMG) is expanding its Spanish Christian format into Dallas-Fort Worth, with FCC approval still pending.
What We Know: EMG is purchasing KZMJ (94.5) from Urban One to launch Fuzión in the Dallas-Fort Worth market. The 100,000-watt signal covers the entire metro and much of North Texas. Additionally, the company estimates a potential reach of 2.5 million Hispanic listeners. The deal was brokered by Greg Guy of Tideline Partners.
What They Said: CEO Troy Kriechbaum pointed to both strategy and faith as driving forces behind the move. “DFW is one of the most strategic markets in the country, serving as a major hub of Spanish media and spiritual influence, with the power to shape culture across the nation.”
VP of Spanish Ministries Brenda Águila reinforced the mission “Through heartfelt Christian music in Spanish coupled with inspiration from the Bible, Fuzión is a warm, welcoming home for Hispanics who need encouragement.”
What Remains Unclear: FCC approval is still pending, so an official launch date hasn’t been announced. It’s also unclear how EMG will staff and program the station. Moreover, competitive dynamics within Dallas-Fort Worth’s crowded Spanish-language radio landscape remain to be seen.
What It Means: With KZMJ added, Fuzión grows to 18 signals across the Southwest, with Dallas-Fort Worth serving as its flagship market. The network will also be available at mifuzion.com, the Fuzión Radio app, and across Facebook and Instagram. Consequently, this move reflects a broader push by faith-based formats to reach underserved Hispanic audiences in major U.S. markets.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
