Tubi and SiriusXM have partnered to bring video podcasts to Fox Corporation’s free streaming platform. The non-exclusive deal expands SiriusXM’s podcast network to Tubi’s 100 million monthly active users.
What We Know: SiriusXM’s video podcasts are heading to Tubi. An initial slate includes Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, What Now? with Trevor Noah, Moral of the Story, and The Deep 3 Podcast. More shows will follow. Additionally, Tubi and SiriusXM will share advertising revenue under this agreement.
What They Said: Andrew Moss, SVP of Content Strategy & Development at SiriusXM: “In podcasting, audio has long thrived through broad distribution across platforms, helping shows grow and connect with new audiences wherever people choose to listen. We’re applying that same philosophy to video. Expanding our creators’ reach across phones, computers, and connected TVs so their shows can be discovered by more fans in more places. Bringing our content to Tubi is another step in helping creators grow their audiences and businesses as video podcast viewing continues to expand.”
Rich Bloom, General Manager, Creator Programs & Executive Vice President, Business Development at Tubi:” By bringing some of the most compelling voices in podcasting to Tubi, we’re giving creators a powerful new avenue to expand their reach and connect with viewers who are hungry for these stories. We’re committed to being the platform where creators scale — and we’re just getting started.”
What Remains Unclear: The full list of SiriusXM podcasts transitioning to Tubi has not known. Both companies mentioned more titles are coming soon. However, no firm timeline was also provided. It’s also unclear whether the revenue split structure will evolve as the partnership grows.
What It Means: This deal signals a broader shift toward video-first podcast distribution. SiriusXM, which reaches 1 in 2 U.S. podcast listeners monthly, gains valuable connected-TV exposure. Meanwhile, Tubi adds premium audio-brand content to its 300,000-plus title library. Together, both platforms strengthen their standing with advertisers chasing younger, engaged audiences.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
