Olivia Rodrigo turned a Monday morning AAA radio hour into a festival announcement. The pop star used Cal State Northridge’s KCSN/KSBR — 88.5 The SoCal Sound — to unveil her all-women music festival.
What We Know: Rodrigo staged a one-hour “station takeover” on 88.5 The SoCal Sound, playing seventeen songs from artists on her festival lineup. She then announced “Daisy Chain Fields,” an all-women fronted festival set for August 29 in Irvine, CA. The full on-demand broadcast is available at TheSoCalSound.org.
What’s at Stake: The festival lineup blends pop heavyweights with emerging talent and legacy artists. Current stars Chappell Roan, Katseye, and Doechii headline alongside rising acts like Not for Radio, Die Spitz, and Quiet Light. Legends including the Breeders, Garbage, and Santigold will also perform, with guest appearances from Stevie Nicks, Karen O, and Sarah McLachlan.
What Remains Unclear: Ticket availability and pricing details have not yet been announced. Additionally, whether Daisy Chain Fields becomes an annual event or a one-time showcase remains to be seen. The festival website at DaisyChainFields.com currently offers limited details.
What It Means: Rodrigo used AAA radio — not social media — to make a major cultural announcement. That choice signals continued relevance for the format among younger, influential artists. For programmers, it’s a reminder that AAA remains a credible platform for breaking news that matters to music fans.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
