Steckline Communications acquired KWME Wellington from Murfin Media. The deal values Classic Hits 92.7 at $275,000.
What We Know: Steckline Communications closed the purchase of KWME in Wellington, Kansas. The station operates as Classic Hits 92.7 in the Wichita market. KWME joins five other Steckline properties in Wichita: KGHF-FM (99.7 Hank-FM), K273CX/KGHF-HD2 (La Raza 102.5), KGSO/K230BY (1410 Sports), and KQAM (1480 The Big Talker).
What’s at Stake: The purchase wiil strengthen Steckline’s footprint in the Wichita market significantly. Steckline now controls classic hits, country, regional Mexican, sports, and conservative talk formats. This consolidation gives the company greater leverage with local advertisers and programming flexibility. Market dominance positions Steckline to compete more effectively regionally.
What Remains Unclear Steckline hasn’t announced integration plans or staffing decisions yet. Programming adjustments for KWME haven’t been detailed publicly. Additionally, the station’s operational structure under Steckline ownership remains unspecified. Listeners await clarity on on-air talent and scheduling changes.
What It Means Steckline demonstrates aggressive growth ambitions in mid-sized Wichita-area markets. The $275,000 investment reflects confidence in the region’s advertising potential. Murfin Media continues retaining four regional stations (KIBB, KVWF, KLEY, KKLE) rather than consolidating further.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.