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Tuesday, November 12, 2024

New Nielsen Ratings Rules Don’t Solve Our Biggest Problems

“Those higher numbers are meaningless. I don’t think it takes much critical thinking to realize that.”

KFI-AM 640 News Director Chris Little, Several News Reporters and Staffers Slashed Amid iHeartMedia Layoffs

Little was named News Director of the station in October 2000 and held that title until being let go Monday.

How Would Audio Measurement Change if Nielsen Faced Stiffer Competition?

What would audio look like if we had only reach and much of the data were modeled?
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