Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Why Leaving Radio Is More Difficult Than Anyone Admits

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"Leaving radio isn’t really about finding another job. It requires a redefining of who you are when the mic or the station logo isn’t synonymous with your name anymore."

How To Bridge the Radio-To-Social Media Gap for Veteran On-Air Talent

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"At its core, this isn’t about forcing veteran radio talent to adapt to social media. It’s about reminding them that they’ve always been content creators."

Why Self-Investment Should Never Wait for Anyone Working in Radio

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"Self-investment gives you that control back, and that control shouldn’t stop once you have a job."

How Does the Radio Industry Really Feel About AI in 2026?

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"Who sets the rules? Who enforces them? And who gets protected when things go wrong?"

9 Creative Email Sign-Offs That Add Personality to Professional Emails

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You and I have been signing off on emails in the same-old traditional ways we used when snail mailing letters or writing memos on...
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Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

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"Oh, he's in that bloody heavy metal band"