Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Why Salespeople Hesitate in the Moment That Matters Most

Columns Bob Lawrence Bob Lawrence -
"The most successful salespeople separate their own value and sense of identity from any outcome. “No” is never a judgment. It’s just information."

What Can We Learn From the Chasm Between Small Business and Consumers

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"Small businesses win when they do what they say they’ll do, every time. Consumers relax when they know what to expect."

How a Retirement Surge Is Leading to the Great Executive Exodus in Media

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"Business today is defined by rapid change and the departure of seasoned leadership. While this presents challenges, it also creates opportunity."

Why Leaving Radio Is More Difficult Than Anyone Admits

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"Leaving radio isn’t really about finding another job. It requires a redefining of who you are when the mic or the station logo isn’t synonymous with your name anymore."

How To Bridge the Radio-To-Social Media Gap for Veteran On-Air Talent

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"At its core, this isn’t about forcing veteran radio talent to adapt to social media. It’s about reminding them that they’ve always been content creators."
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