David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

AI Agents Now Execute Audio Buys. Here’s Why It Matters.

Business David Hill David Hill -
"We're constantly exploring new opportunities for brands to connect with audiences at scale and pioneering new ways to modernize audio advertising, making it more accessible, efficient and effective,"

Emerging Artists Get Festival Shot via TikTok Music Competition

Music David Hill David Hill -
"I'm excited to help spotlight an artist for this rare chance,"

20 Brands in 20 Days: Chris Eagan, 101.9 WTMX Chicago & KS95 in Minneapolis

20 Brands in 20 Days David Hill David Hill -
"It would be so easy in my chair to say, well, then we're just doing the same thing on both because I can save myself, you know, five extra meetings a week if both stations are virtually duplicate. But we don't do that here. "

Mac Edwards Steps Down After 35 Years Beasley

Business David Hill David Hill -
"Mac's passion for radio and commitment to excellence made a lasting impact across every market he led."

Tanner Laura Casey Show Expands to Five Major Markets

Music David Hill David Hill -
"The show's success in Portland clearly warrants this network expansion strategy."
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

Features 0
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."