Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.

Exclusive articles:

Is Nielsen Standing in the Way of Better Radio Ratings?

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Why don’t we have this kind of competition in the audio measurement field?

How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025

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Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.

What Survey Results About Future of NPR and PBS Should Mean for Federal Support of Public Media

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If public broadcasting loses federal funding, results like these will explain a great deal.

Radio Must Learn From Its Past to Strengthen Its Future

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Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?

What Data Says About the Health of the Radio Industry

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Much like the expected demise of radio in the ‘50s after television took off, the business is not dead yet, but there are plenty of competitors who would gladly help kill it off.
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Breaking

The Audacy Partnership Is a Wake up Call to iHeartMedia Sports Radio Stations

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"You can always learn a thing or two from your competition—but only if you’re willing to watch and listen."

Premiere Networks President Julie Talbott Thought Her Radio Hall of Fame Call Was a Prank

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"I think all of us in this radio industry are really, really busy ... Thinking about winning an award or building a career that is award-winning is not anything that would cross my mind, ever."

Donald Trump Esaclates Media Attacks Against CNN and New York Times Through Intimidation

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I am strongly in favor of protecting the right to report based on facts. But Trump seems to be challenging that in so many of his attacks or defamation suits.

Is There a Lack of Passion in Spreadsheets?

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"If your brand needs explaining, it’s not fully baked."

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