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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Could More Money, Less Work Cost Stephen A. Smith and ESPN

Columns John Mamola John Mamola -
"When a network hands its most valuable performer the freedom to choose his lanes, it also hands over leverage it may never get back"

How Mike Salk Celebrates Seattle Sports Success While Evolving for a New Generation

Features John Mamola John Mamola -
"People sure seem to know the show and station around the city. Whether Nielsen says that or not, I don’t really care"

How Sports Radio Can Change the Playbook on the Holiday Music Format Flips

Columns John Mamola John Mamola -
"This holiday season, don’t just watch the ratings slide toward jingles and bells. Fight for every listener"

Three Lessons ESPN Taught Other Networks for Their Upcoming Carriage Disputes

Columns John Mamola John Mamola -
"Was there anything to learn from this dispute that ESPN and other sports networks can change their approach next time? Because there will be a next time"

Why MLB Cannot Consider Moving the World Series To Other Networks

Columns John Mamola John Mamola -
"In a time when every sport is chasing the next billion-dollar deal, baseball should remember what truly built its value — consistency, familiarity, and trust"
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Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

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"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."