Peter Thiele

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Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Fame Can Be Fickle, So Here’s How to Handle It

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Fame amplifies everyone’s strengths and weaknesses.

Stuart Epperson Was the Embodiment of a Great Leader

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Mr. Epperson was always relaxed with a big smile on his face. He was a listener and when he spoke, people listened.

6 Tips to Help Make Your Show More Fun

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Your show should be always evolving and changing because society is.

How the CNN Downfall Can Be an Example to News/Talk Radio

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The staff was stabbing Licht in the back the entire time. Any program director who has walked into a formerly great station that is failing can relate.

News/Talk Programmers Can’t Let Music Be Their Downfall

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For years, program directors have allowed hosts and producers to pick out these transition pieces that define the station. It’s a terrible idea.
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."