Peter Thiele

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Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

6 Tips For Dealing With Publicists

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I’ll give you my rules for the people slinging guest pitches.

Sales Productivity Protects You From Hedge Fund Uncertainty

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"The good news is that most radio station clusters are still very profitable. The bad news, the debt makes many clusters unprofitable."

9 News Radio Writing Tips

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Journalism schools teach newspaper writing techniques. Seemingly, a lot of radio news is written in that style.

How to Balance National Topics on a Local Show

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Local shows should focus on local topics and ignore national topics, right? No, that is wrong.  It is all about Topic A: What are people talking about? ...

6 Play by Play Problems Courtesy of a Talk Radio Program Director

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"The easier that you make it for the listener to understand what is happening, the more value you present."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."