Robby Bridges

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Robby Bridges works for Press Communications where he serves as the VP of Programming for 99.7 and 107.1 The Boss. He also hosts the morning show 'Robby and Rochelle' alongside his wife, Rochelle. He's been with the company/stations since September, 2021. Prior to arriving in New Jersey, Robby spent decades working across the country in many top markets for many highly successful brands. Among them include Z100, WPLJ and Q102. He has also worked in Detroit, Boston, Providence, Portsmouth, NH, and served as an exclusive guest host for Scott Shannon on the True Oldies Channel. To get in touch, reach Robby by email at RobbyBridges@hotmail.com.

Gary Stevens, New York Top 40 Wars, And Wolleyburger

Columns Robby Bridges Robby Bridges -
Tuesday, I caught the news that Gary Stevens had passed away. His career, in and of itself, is a textbook on how to grow, evolve, adapt, and aspire over a lifelong career in broadcast radio.

If It’s Good For A Super Bowl Ad Why Not A Music Format?

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What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.

Lessons To Be Learned From ‘Rock And Roll Invaders: The AM Radio DJs’ Documentary

Columns Robby Bridges Robby Bridges -
The jock of the era was as big an attraction on air as the music they spun, with unique on air styles (sometimes personas) publicity stunts and games.

Happy Anniversary SNL And Why Music Radio Should Care

Columns Robby Bridges Robby Bridges -
I bring up “SNL” again this week because Peacock really is outdoing themselves in their retrospectives with the release of “50 Years of SNL Music”

Lessons Music Radio Can Learn From Saturday Night Live

Columns Robby Bridges Robby Bridges -
The care should be the same: the pride it brings to work and to stand out in the ever-crowded content marketplace.
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Breaking

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."