Robby Bridges

34 POSTS
Robby Bridges works for Press Communications where he serves as the VP of Programming for 99.7 and 107.1 The Boss. He also hosts the morning show 'Robby and Rochelle' alongside his wife, Rochelle. He's been with the company/stations since September, 2021. Prior to arriving in New Jersey, Robby spent decades working across the country in many top markets for many highly successful brands. Among them include Z100, WPLJ and Q102. He has also worked in Detroit, Boston, Providence, Portsmouth, NH, and served as an exclusive guest host for Scott Shannon on the True Oldies Channel. To get in touch, reach Robby by email at RobbyBridges@hotmail.com.

Radio Talent Need To Stay True To Art That Reflects Them

Guardrails and direction are important, but talent should create art that is true to them and reflects them.

Who Will You Be When Your Media Career Is Over?

Whether working, retired, sidelined for the moment, or attempting to break in, it’s worthwhile to attempt to keep it all in perspective.

Will Radio Become Irrelevant If It Doesn’t Embrace AI?

"There is a long list of professionals who are very much capable of not only creating timely local content but innovative content. They are people who can engage directly with others."

How Scary Is Stephen King’s Exit From The Radio Business?

It’s a truly extraordinary phenomenon, with the number of half-truths and opinions presented as fact and straight-up misleading information about the state of radio, particularly online.

Music Radio Should Be Creating Events And Doing The Unexpected

What can creators do to make every show an event? Can we raise expectations for the unexpected? Can we attract attention? Can we do things that truly matter in the community?

Breaking

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."