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Why Tony Katz Believes News/Talk Radio Hosts Can’t Ignore What Happens on the Online Right

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With barbs between conservative media figures being traded almost constantly, some news/talk radio hosts have said they are simply going to ignore what happens in those online circles. Tony Katz believes that’s a bad strategy.

While Candace Owens, Megyn Kelly, and Tucker Carlson sling insults at Ben Shapiro and Mark Levin (and vice versa), Katz believes those ignoring those stories are making a fundamental miscalculation.

“I don’t think anybody who has had any level of success or has any level of audience is worried — about on the radio side — what their boss is going to say if they know they want to say this thing to their audience,” Katz said. “But the idea of going more and more into the abyss is something that happens on the online side and doesn’t happen to the levels that are on the radio side. So the question is: do we decide to pay attention to recognize what’s happening on that online side?

“People are interested in what’s happening in their life, so the economic conversations, cultural conversations that we’re seeing in ‘news reports’ matters, but don’t deny that Candace, Tucker, and Megyn Kelly have huge audiences. They’re massive audiences. And those people are getting messages from them and getting information from them.”

Katz continued by arguing that who is arguing isn’t as important for news/talk radio hosts to discuss what they’re arguing about.

“These people have huge audiences, and we’re supposed to be engaging when something doesn’t actually pass the smell test, when they’re engaged in something that is truly valueless and dangerous. And that isn’t the necessary thing for the coalition. We’re supposed to say ‘That’s out.’ And if the conversation is, who are we to decide? Well, I think that we have an audience, and we’re supposed to tell the audience exactly where we are,” said Katz. “I think we should say so, and I don’t think we should ignore these people and this madness.”

The Tony Katz Today and 93 WIBC morning host argued that those who are afraid to take a stance on certain topics relating to what has those conservative media members quarreling likely don’t have a seat at the table in the first place.

“If you’re not willing to give your audience the level of conviction of, ‘Here’s where I’m at, and here’s why. You might disagree with me, and that’s okay, I’ll catch you tomorrow.’ If you’re afraid to do that, then where is the place for you? Certainly, I can’t imagine a radio place for you.”

While those figures are lobbing insults at one another, making themselves the story, Tony Katz believes that it actually highlights the differences between news/talk radio host and podcaster/conservative influencer.

“There’s no doubt that people can show that ‘I create content for the daily trend’ and look at all the success,” said Katz. “And I have found that being all MAGA, all the time, look at the money.’ And I’ve found that being all against MAGA all the time, look at the money. I think that the radio host offers better value, because I think they’re forced by format and by precedent. I think it’s a good precedent to say ‘Ok, here’s what’s being said over here. Here’s the nutty thing that got said, here’s what it is over here, here’s the way other’s look at it. And here’s why these people are wrong, and here’s my opinion on it.’

“I think the person who is just playing to one fiefdom at all costs is doing their audience a disservice, because you’re not giving the most well-rounded presentation of what the situation is all about,” he concluded.

Katz admitted that Megyn Kelly and Tucker Carlson have been wrong to court Nick Fuentes, and at times, speak highly of the controversial figure. He also added that Candace Owens has said “vicious” things about Turning Point USA and those close to Charlie Kirk in the months following his death.

However, he believed that nationally syndicated news/talk host Erick Erickson was wrong when quoted by Barrett Media earlier this week, saying he largely ignores the topic of the conservative media figures arguing with one another because it isn’t of importance to his audience. Tony Katz says it does matter to listeners.

“To pretend it’s not happening and say, ‘Oh, my audience doesn’t need to know about this’? That’s a mistake,” Katz argued. “Does it need to be the focus? No. Does it need to be part of you being an aware human being and and the fact that your audience is too — whether they say it’s a top line thing or not? I talk about food, I talk about bourbon, and cigars. I do it on Eat, Drink, Smoke. And I do it on my own show. Because sometimes you need a break from 24/7 politics. Also, it’s a recognition that other things are going on in the world. That you’re a well-rounded person that has more than just ‘Republicans, good. Democrats, bad,’ in your lifestyle.”

Katz concluded by stating that he believes what has been labeled as infighting highlights the differences between news/talk radio hosts and podcasters, and believes the advantage sides with the radio hosts.

“We’re the better content. We’re the better, more well-rounded content,” he reiterated. “There is actual conservatism being discussed from political right talk radio. There is depth in the subjects … here’s an opportunity to share that and show that. But part of the well-rounded is not ignoring what’s happening in the online space.”

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Can News/Talk Radio Still Catch the Video Podcasting Boat Before It’s Too Late?

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News/talk radio keeps saying it is paying attention to video podcasting. The problem is that attention has not turned into action. While much of the audio world is sprinting toward video-first strategies, large portions of news/talk radio are still debating whether it really matters.

The rest of the media business has already answered that question. Netflix has reportedly paid tens of millions of dollars in recent weeks to podcast companies for access to video podcasts. CNN has struck a deal with Lemonada to bring several of its most popular shows to the network. These are not experiments. They are commitments backed by real money.

Notice what is missing from those announcements. News/talk radio is barely part of the conversation. Traditional news media figures are not lining up to cash those checks either. That absence should concern every programmer and executive in the format.

It is not because the content is lacking. News/talk radio produces hours of strong, opinionated, and timely programming every day. Many of these shows already function like podcasts in structure and pacing. Hosts talk directly to audiences. They react to breaking news. They build loyal communities. The raw material is there.

Politics is often blamed for the hesitation. Companies worry about aligning with one side of the aisle or the other. That fear is real and understandable. It has existed for decades in advertising and syndication. It is not new, and it is not going away.

There is a more basic problem hiding in plain sight. Many news/talk radio brands are not even streaming video. Some have no YouTube channels. Others have nothing on Rumble. TikTok strategies are nonexistent or abandoned. In some cases, social accounts are dormant for months at a time.

That makes the larger conversation almost academic. You cannot be included in the future of video podcasting if you are not playing the game at all. You cannot complain about being ignored while choosing not to show up.

It raises an uncomfortable question. How can you watch the industry and society change how they consume content and think, “yeah, this is good enough”? Audio alone is no longer the default starting point for younger audiences. Video is where discovery happens.

McDonald’s understood this years ago. The company spent decades marketing to kids because it knew early loyalty often lasts a lifetime. Camel cigarettes did the same thing, though that example comes with obvious baggage. The principle still applies.

News/talk radio leaders love to talk about finding the next generation of talent. Conferences are built around it. Panels dissect it every year. Far less time is spent discussing the next generation of listeners.

That might be the bigger problem. A great host without an audience does not solve anything. If younger consumers never develop the habit of engaging with news/talk brands, the pipeline dries up quickly.

The way people consume content has already changed. It did not ask for permission. If your entire strategy depends on AM/FM distribution, you are shrinking by default. That does not mean radio is dead. It means radio has to evolve.

Video podcasting is not a magic fix. It requires consistency, and patience when early numbers disappoint. It also requires accepting that clips and highlights matter as much as full shows.

The upside is obvious. New audiences are out there. Platforms are hungry for content. Money is flowing toward creators who understand how modern distribution works. News/talk radio can be part of that future.

The window will not stay open forever. Other voices are filling the space right now. If news/talk radio waits too long, the question will not be whether it missed the boat. It will be whether it ever intended to board it at all.

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Mike Francesa Declines Comment on Craig Carton’s Return to WFAN

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Former WFAN host Mike Francesa remained silent when asked about the latest round of lineup changes at New York’s iconic sports radio station. Appearing this week on Stugotz and Company, Francesa declined to offer any substantive commentary on WFAN’s revised weekday schedule, which includes Craig Carton’s return to the station earlier this month.

While the changes have generated widespread discussion across sports media circles over the past few months, Francesa made it clear that his personal stance has not changed since his departure from the station in 2020.

“I don’t ever comment on a WFAN. I never have since I left and I never will,” Francesa said. “So their lineup is their lineup.”

The comments were brief but consistent with the approach Francesa has taken publicly since ending his long-running tenure at WFAN. Despite being synonymous with the station for more than three decades, the Hall of Fame broadcaster has repeatedly avoided weighing in on internal programming decisions. This is true even as WFAN has undergone multiple leadership and lineup shifts.

Carton returned to the station earlier this month for a third run with WFAN. He was paired with Chris McMonigle in afternoons, while Evan Roberts and Tiki Barber were shifted to middays. Brandon Tierney and Sal Licata departed the station due to the roster shakeup with Carton’s return.

That said, Francesa did acknowledge the human impact that often accompanies major format adjustments. While he avoided any critique or endorsement of the current lineup, he expressed sympathy for those who may have been affected by the changes behind the scenes.

“I feel badly for anybody who lost their job,” Francesa said. “I don’t want to see anybody out of work. That would be my only motivation as far as the lineup. More power to them. Good luck to them. That’s it.”

Although Francesa remains one of the most influential figures in WFAN history, his comments underscore a deliberate distance from the station’s current operations. Rather than revisiting old rivalries or reigniting debates about programming philosophy. He appears content to let WFAN chart its own course without his input.

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Salem Media Promotes Carolyn Cassidy to Vice President

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Salem Media has announced it is promoting Carolyn Cassidy to the role of Vice President and Regional General Manager.

In her role, she will continue to oversee operations for the company in Columbus, Miami, Orlando, and Tampa, while becoming a member of the organization’s Senior Leadership Team.

“Carolyn has consistently demonstrated exceptional leadership, market insight, and a deep commitment to Salem’s mission,” said Salem Media Broadcast Media President Allen Power. “Her ability to lead multiple large and diverse markets with both strategic focus and personal care makes her an outstanding addition to our VP ranks.”

“Carolyn’s experience across several dynamic markets uniquely equips her to join our senior management group where she will contribute to our continued growth and operational excellence,” added Salem Media Senior Vice President Jeff Reisman.

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670 The Score Launches Full FM Simulcast On 104.3 FM Beginning February 2

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Audacy is bringing one of Chicago sports radio’s most recognizable brands to the FM dial. Beginning February 2, 670 The Score will launch an FM simulcast at 104.3 FM. This marks the first time the station’s full lineup of sports talk, analysis, and live play-by-play will be heard on FM in the Chicago market.

The station will continue to air on 670 AM, giving listeners multiple ways to access the content.

The move expands the reach of a heritage sports outlet that has long been a fixture for Chicago fans. With improved audio quality and broader accessibility, the FM signal positions The Score to reach new listeners while maintaining its core audience.

“Chicago fans are the best in the world, and they deserve coverage that matches their passion,” Audacy Chicago Senior Vice President and Market Manager Kevin Cassidy said in a statement. “Our roster features the best talent in the city with unmatched dedication to delivering the latest sports news and insight. We’re excited to expand The Score’s reach through this FM simulcast, bringing our premier sports content to an even wider audience so they can join the conversation and stay connected to their favorite Chicago teams.”

The station will debut on FM with its established weekday lineup intact.

Morning drive will continue to be anchored by Mully & Haugh from 5:30 a.m. to 10 a.m. CT, followed by Rahimi, Harris & Grote from 10 a.m. to 2 p.m. CT. Afternoons will be led by Spiegel & Holmes, airing from 2 p.m. to 6 p.m. CT.

In addition to talk programming, 104.3 The Score will carry flagship play-by-play coverage of the Chicago Cubs and Chicago Bulls beginning in 2026. The expanded distribution is expected to enhance the station’s presence during marquee live events. It will also give fans another option to follow their teams.

The FM launch will be presented by Circa Sports Illinois, continuing Audacy’s strategy of aligning high-profile station initiatives with sports betting partners in legalized markets.

Listeners will be able to hear 104.3 The Score over the air throughout Chicago, as well as nationwide through the Audacy app and Audacy.com. The station will also maintain its digital footprint across social media platforms including X, Facebook, and Instagram.

The addition of 104.3 FM further strengthens Audacy’s sports portfolio. The company now operates 20 FM sports stations and 40 owned-and-operated sports outlets overall. It also runs 160 sports streaming channels on the Audacy app. Audacy manages a sports podcast network with more than 600 titles. It also serves as the flagship audio home for over 50 professional and collegiate teams.

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Michael Irvin To Host ‘The White House’ Podcast on Netflix

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NFL Hall of Famer Michael Irvin is taking his on-air presence to a new level with the launch of a sports talk podcast on Netflix. Titled The White House with Michael Irvin, the series will premiere January 19, marking Netflix’s latest entry into the growing world of sports podcasts.

“I am excited about this new venture with Netflix and the opportunity to blend elements of traditional television with the evolving world of podcasting,” Irvin said in a statement. “This project allows us to take what worked in the old format and reimagine it for today’s audience.”

Irvin, who won three Super Bowl rings with the Dallas Cowboys and a National Championship at the University of Miami, is familiar with the platform. He recently appeared in the Netflix docuseries America’s Team: The Gambler and His Cowboys. He also served as an analyst during NFL Christmas Gameday 2025. The podcast represents his first long-form hosting project for Netflix.

The White House will release two episodes per week and feature a rotating roster of co-hosts. The lineup includes former NFL All-Pro wide receiver Brandon Marshall, who also serves as the show’s producer. Episodes will cover game analysis, current sports news, and candid commentary, with no topic considered off-limits.

The podcast’s title draws inspiration from Irvin’s own history. During the Cowboys’ 1990s dynasty, Irvin’s nickname for his Dallas-area residence, which he dubbed “The White House,” became a gathering spot for teammates.

“We chose the name intentionally,” Irvin explained. “In a crowded media landscape, recognition matters — and few names carry the same immediate weight. For better or worse, ‘The White House’ represents power, decision-making, and cultural relevance. It’s a name people recognize and are compelled to engage with.”

Irvin also described the project as an extension of his personal philosophy. “This vision is grounded in my spirituality,” he said. “While the name may surprise some, I believe in not living by the fear of yesterday but living by the fuel of tomorrow.”

Brandon Marshall’s athlete-led production company is overseeing the podcast, with most episodes filmed at its Miami-based studio. Netflix partnered with Marshall’s team to provide access and insider perspective. The goal is to offer a unique voice within the crowded sports media landscape.

The White House with Michael Irvin is Netflix’s first original sports talk podcast, joining a library that includes top sports shows such as Pardon My Take, The Bill Simmons Podcast, and Spittin’ Chiclets.

Fans can tune in starting January 19 to hear Irvin’s signature energy and insights alongside his guest lineup. The show promises unfiltered conversation and analysis from across the sports world.

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2026 iHeartPodcast Award Nominees Announced

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iHeartMedia has announced the nominees for the 2026 iHeartPodcast Awards, to be held in partnership with South by Southwest.

On Monday, March 16th, at the Moody Theater in Austin, the awards show will be an in-person celebration of the podcasting medium.

Comedian Ego Nwodim will host the awards ceremony. The awards show will also be broadcast on select iHeartMedia radio stations as well as the iHeartRadio app.

“Podcasting continues to be one of the most vibrant and fast-growing mediums in media today,” said iHeartPodcasts President Will Pearson. “We are thrilled to return to Austin and ACL Live at the Moody Theater to celebrate the storytellers who are pushing the boundaries of audio. We can’t wait to see which show the fans crown as their Podcast of the Year for 2026.”

“The Podcast Awards have become a defining moment for the audio community at SXSW, and we’re proud to continue building that momentum with iHeartMedia in 2026,” said SXSW Chief Commercial Officer Peter Lewis. “Bringing this event back to ACL Live at the Moody Theater reflects how deeply podcasting is embedded in the cultural conversation at SXSW, and our commitment to creating meaningful stages for the creators shaping where audio goes next.”

The entire list of nominees for the 2026 iHeartPodcast Awards is listed below.

Podcast of the Year

  • Good Hang with Amy Poehler
  • The Breakfast Club
  • The Mel Robbins Podcast
  • Pablo Torre Finds Out
  • The Daily
  • The Rest Is History
  • This Past Weekend w/ Theo Von
  • Call Her Daddy
  • Heavyweight
  • Giggly Squad

Best Business & Finance

  • Earn Your Leisure
  • How I Built This
  • Acquired
  • Young and Profiting with Hala Taha
  • The Diary of a CEO

Best Comedy

  • Good Hang with Amy Poehler
  • The Toast
  • Distractible
  • Handsome
  • The Basement Yard

Best Crime

  • Crime Junkie
  • Rotten Mango
  • Anatomy of Murder
  • My Favorite Murder
  • Wisecrack

Best Pop Culture

  • Las Culturistas
  • Call Her Daddy
  • Therapuss with Jake Shane
  • Giggly Squad
  • The Viall Files

Best Food

  • Eating While Broke
  • The Sporkful
  • Home Cooking
  • The Splendid Table
  • Dinner’s On Me

Best Wellness & Fitness

  • On Purpose with Jay Shetty
  • Huberman Lab
  • The Mel Robbins Podcast
  • 10% Happier
  • Maintenance Phase

Best History

  • The Rest Is History
  • You’re Wrong About
  • Throughline
  • American History Tellers
  • SNAFU

Best Kids & Family

  • Story Pirates
  • Wow in the World
  • Circle Round
  • The Big Fib
  • Brains On!

Best Music

  • The Bobby Bones Show
  • Song Exploder
  • Switched On Pop
  • All Songs Considered
  • One Song

Best News

  • The Daily
  • The Megyn Kelly Show
  • Pivot
  • The MeidasTouch Podcast
  • Up First from NPR

Best Fiction

  • The NoSleep Podcast
  • Havoc Town
  • Old Gods of Appalachia
  • Table Read
  • Murder at the Patel Motel

Best Sports

  • New Heights
  • Pardon My Take
  • The Zach Lowe Show
  • Club 520
  • The Ringer Fantasy Football Show

Best Science

  • Radiolab
  • Ologies
  • Hidden Brain
  • StarTalk Radio
  • Shell Game

Best Technology

  • Hard Fork
  • Black Tech Green Money
  • Galaxy Brain
  • Acquired
  • All-In

Best Ad Read

  • Conan O’Brien Needs a Friend
  • Call Her Daddy
  • My Brother, My Brother and Me
  • Dudes on Dudes
  • Distractible

Best Host

  • Amy Poehler
  • Pablo Torre
  • Alex Cooper
  • Emma Chamberlain
  • Caleb Hearon

Best Ensemble

  • We Can Do Hard Things
  • SmartLess
  • The Basement Yard
  • This Is Important
  • Get Played

Best Political

  • Pod Save America
  • The Bulwark Podcast
  • Breaking Points
  • Hacks On Tap
  • The Ben Shapiro Show

Best TV & Film

  • The Big Picture
  • The Rewatchables
  • How Did This Get Made?
  • Watch What Crappens
  • Girls Rewatch

Best Spanish Language

  • Gracias, Come Again.
  • Radio Ambulante
  • Leyenda Legendarias
  • Chente Ydrach
  • Relatos de la Noche

Best Advice / Inspirational

  • IMO with Michelle Obama and Craig Robinson
  • On Purpose with Jay Shetty
  • Thanks For Asking with Nora McInerny
  • Just Heal with Dr. Jay
  • Self-Conscious with Chrissy Teigen

Best Beauty & Fashion

  • Nymphet Alumni
  • Fashion Neurosis with Bella Freud
  • Articles of Interest
  • Lipstick on the Rim
  • Naked Beauty

Best Travel

  • Women Who Travel
  • Travel with Rick Steves
  • Zero To Travel
  • Points Talk
  • The Travel Diaries

Best Religious & Spirituality

  • Deeply Well with Devi Brown
  • Girls Gone Bible
  • Joel Osteen Podcast
  • WHOA That’s Good Podcast
  • Elevation with Steven Furtick

Best Branded Podcast

  • This Is Not a Beauty Podcast (L’Oréal)
  • Crucible Moments (Sequoia Capital)
  • The Unshakeables (Chase for Business)
  • ZOE Science & Nutrition (ZOE)
  • Smart Talks (IBM)

Best Emerging

  • Khloé in Wonder Land
  • Smart Girl Dumb Questions
  • Try Hard
  • Thanks Dad with Ego Nwodim
  • Upstairs Neighbors

Best International

  • ShxtsNGigs (United Kingdom)
  • Las Alucines (Mexico)
  • The Rest Is History (United Kingdom)
  • Shameless (Australia)
  • Crime Beat (Canada)

Craig Carton: Mike Tomlin Should Replace Ryan Clark on ESPN

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As speculation swirls over where former Pittsburgh Steelers coach Mike Tomlin might land next, WFAN host Craig Carton offered a bold suggestion Wednesday: replace former NFL player and ESPN analyst Ryan Clark with Tomlin.

On The Craig Carton Show via SportsGrid, Carton did not mince words.

“Mike Tomlin could save us from an insufferable race baiter on TV. I would fire Ryan Clark and replace him with Mike Tomlin,” Carton said. He added that such a move would sidestep accusations of racial bias, noting, “Ryan Clark can’t claim racism… He’d have to eat it because you’re replacing him with a black guy.”

Carton, known for his provocative commentary, also reflected on his evolving opinion of Clark. He noted once Clark broke onto the scene, Carton says he made the attempt to network with Clark to get to know the former Steelers safety. However, his opinion of Clark turned quickly due to his approach to content that turned off the WFAN host.

“I thought Ryan Clark was a rising star. Then unfortunately, he made a decision…where he became a race guy,” he said. “Unfortunately, a lot of things that a lot of mistakes are about race, and I can’t stand that black or white. We got to the point where I find him insufferable now.”

Regarding Tomlin, Carton praised the former Steelers coach’s on-field communication skills and personality, though he admitted uncertainty about the precise television role that would suit him.

“I’ve never met Mike Tomlin. I’ve seen the same stuff you’ve seen — postgame press conferences. I think he’s got a great personality… But I’m not sure which role he’d be better at,” Carton said on the many options that could await Tomlin with networks.

Tomlin, who stepped down after 19 seasons with the Steelers, has been linked to multiple networks interested in his servces. Fox reportedly is the frontrunner if he should pivot to broadcasting. Fox’s interest is particularly strong, with Tomlin seen as a natural fit for FOX NFL Sunday. The network’s flagship studio show currently features Michael Strahan, Rob Gronkowski, Howie Long, and Terry Bradshaw.

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Fox News Announces Promotions for Six Executives, Including Douglas Rohrbeck, Tommy Firth

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Fox News has announced six promotions involving news executives across its Washington, D.C. and New York operations, according to a company press release. The changes impact leadership roles spanning politics, digital editorial operations, and primetime programming.

Douglas Rohrbeck has been elevated to Executive Vice President, Washington News & Politics. In the role, he will report to Fox News President and Executive Editor Jay Wallace and oversee editorial and strategic direction for Washington-based news and political coverage. His responsibilities include management of Fox News Channel news programming produced from the nation’s capital, including Special Report with Bret Baier, Fox News Sunday with Shannon Bream, and FOX News @ Night with Trace Gallagher.

Rohrbeck joined the network in 1998 as a production assistant and has held multiple senior roles tied to political coverage and major events. He previously served as executive producer of Special Report with Bret Baier and later as Senior Vice President prior to this promotion.

Tommy Firth has been promoted to Executive Vice President of the Fox News Digital editorial team. He will report to Wallace and Porter Berry, President of Fox News Digital and New Media. Firth will oversee day-to-day editorial operations, including homepage management, breaking news coverage, and enterprise reporting. He previously served as Senior Vice President of primetime programming.

“FOX News Media’s news content is consumed by the largest and most politically diverse audience in the country,” said Fox News Media President and Executive Editor Jay Wallace. “I am confident Doug and Tommy will continue to innovate and successfully evolve our robust linear and digital platforms as we continue to inform our audience of millions however and wherever they are watching.”

Additionally, the network made elevations in its Politics and Digital divisions, as well.

Jessica Loker was named Senior Vice President of Politics. Reporting to Rohrbeck, she will oversee political coverage and coordinate editorial strategy across Fox News Media platforms. Loker will continue in her role as senior executive producer of Fox News Sunday. She joined the network in 2004 and most recently served as Vice President of Politics.

Beth Saunders was promoted to Senior Vice President of Digital News, reporting to Firth. She will oversee digital newsroom content creation. Saunders previously held the role of Vice President of Digital News and rejoined the company in 2019.

Stefanie Wheeler was elevated to Senior Vice President of Digital Editorial and Video. She will report to Firth and also to Berry on AI and YouTube initiatives. Wheeler joined the network in 2011 and previously served as Vice President of Digital Editorial.

Finally, Brett Zoeller was promoted to Vice President of Primetime Programming. Reporting to Executive Vice President Meade Cooper, Zoeller will oversee weekday and weekend primetime programs. He joined Fox News in 2015 and most recently served as senior executive producer of The Five.

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KOLA 99.9 Names Freddy Rivera as Afternoon Drive Host

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KOLA 99.9 has announced it has named Freddy Rivera as its new afternoon drive host, replacing Vic Slick at the Inland Empire classic hits station.

Rivera’s first day with the station will be on Monday, January 19th. He takes over the timeslot from Slick, who departed the station in December after more than 30 years.

Rivera has been with KOLA 99.9 since 2021, working as a weekend host, and filling in throughout the weekday lineup when needed. His previous stops include working in San Bernardino at 99.1 KGGI, at 102.7 KIIS FM in Los Angeles, and in Dallas, among others.

“Coming back to the Inland Empire and joining the team at KOLA feels like stepping into the chapter I’ve
been working toward for years,” Freddy Rivera shared. “This community raised me, and I’m honored to bring my voice home every afternoon. I’m ready to do the best work of my career at such a legendary station.”

“From the first time I met Freddy, I wondered how we could get him in here full-time. He’s an extremely
talented and energetic broadcaster. I couldn’t be happier”, said KOLA 99.9 General ManagerJeff Parke.

“It turns out the best person to take over afternoons was already in the building,” said KOLA Program
Director Gary Springfield. “Freddy is great to work with, and I’m really excited about what he’ll bring to
afternoons for the Inland Empire.”

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