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UFC Simulcast on CBS Sports Draws Best Linear Audience for Promotion in a Decade

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CBS delivered a major boost to the Ultimate Fighting Championship’s (UFC) television reach over the weekend, helping the promotion secure its strongest linear television audience in a decade.

According to reporting by The Sports Business Journal, the broadcast network simulcast portions of UFC 326 on Saturday night, introducing the promotion to CBS viewers for the first time while partnering with Paramount+ for the complete event.

The arrangement resulted in more than 2.47 million viewers watching the fights on CBS, marking the largest audience the UFC has generated on traditional television in the last 10 years.

CBS carried select bouts from both the preliminary card and the main event portion of the pay-per-view broadcast during a two-hour window from 8–10 p.m. ET. Meanwhile, Paramount+ streamed the entire event live.

Viewership numbers for the streaming platform have not been released.

The UFC’s performance also provided a notable ratings lift for CBS in a time slot that has produced modest results throughout the television season. The network’s Saturday night broadcast delivered an audience roughly 30% higher than the average CBS has drawn in that same 8–10 p.m. window since the fall.

Younger viewers also showed strong interest in the event. The broadcast improved CBS’ typical Saturday prime-time performance by 208% among adults ages 18–34 while delivering a 190% increase among adults 18–49 compared to the network’s usual programming in that slot.

Last year, UFC programming airing across ESPN’s family of networks averaged approximately 661,000 viewers on linear television. The CBS audience therefore represented a roughly 284% increase compared to that season average.

The strongest viewership came during the later portion of the simulcast. From 9–10 p.m. ET, when CBS aired part of the main card, the network averaged 2.81 million viewers. The broadcast ultimately reached a peak audience of 3.21 million viewers during the telecast.

UFC and Paramount signed an exclusive seven-year agreement to carry UFC’s full slate of events — ending the mixed martial arts organization’s long-standing Pay-Per-View model in the United States.

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Matt Vasgersian Reportedly Tabbed as NBC and Netflix Opening Day Play by Play

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Veteran broadcaster Matt Vasgersian will occupy a prominent role during the opening stretch of the 2026 Major League Baseball season. This includes taking part in multiple high-profile national broadcasts across multiple platforms as networks and streaming services continue to reshape how fans consume the sport’s biggest moments.

According to a report by The Athletic, NBC selected Vasgersian to handle play-by-play duties for its Opening Day telecast when the New York Mets visit the Pittsburgh Pirates on March 26. Also according to several reports, Vasgersian will also likely serve as the lead MLB play-by-play voice for Netflix’ Opening Day broadcast as the global streaming platform begins it’s three-year media rights deal with MLB.

NBC previously announced that Jason Benetti will call the network’s Sunday Night Baseball games, marking another major national assignment for the longtime television voice. According to the network, NBC plans to pair its play-by-play announcers with analysts drawn from local broadcasts tied to the teams participating in each game, a strategy intended to provide more team-specific insight while still delivering a national presentation.

The Opening Day assignment positions Vasgersian as a central figure in NBCUniversal’s broader baseball strategy, which will feature an expanded schedule of streaming-exclusive games during the 2026 season.

“I think I still have a cap from my first NBC play-by-play assignment, the 2000 Gator Bowl,” Vasgersian said. “Here we are 26 years later and coming back on NBC and Peacock to be a part of coverage of the sport I love and have invested my career in is incredibly gratifying.”

Beginning in May, he is slated to serve as the lead play-by-play voice for Peacock’s MLB Sunday Leadoff, a package of Sunday morning contests designed to give the streaming service a consistent early window before other national broadcasts begin later in the day.

“Matt has been on the NBC Sports team throughout the years, including calling MLB games and baseball in the Olympics, and we welcome him home,” said Sam Flood, NBC Sports Executive Producer. “With extensive experience on national and local broadcasts, Matt is an ideal fit to be one of our play-by-play voices for MLB Sunday Leadoff, leading a national presentation alongside analysts with connections to each competing team.”

Despite the expanded national schedule, Vasgersian will continue his longstanding relationship with MLB Network, where he has remained a fixture since the channel launched in 2009.

Over the course of his broadcasting career, Vasgersian has called a wide range of major sporting events, including college football assignments for NBC that date back to the early 2000s, a stint as the lead voice of Sunday Night Baseball on ESPN alongside Alex Rodriguez, and numerous MLB telecasts for both FOX Sports and regional broadcasts involving the San Diego Padres and Los Angeles Angels.

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What Message is News/Talk Radio Sending to Advertisers and the Community With Subpar Websites?

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News/Talk Radio has spent years making the case that it’s the most trusted format in all of media. Hosts build loyal audiences by promising accuracy. News anchors stake their credibility on getting the facts right. It’s the foundation the format is built on.

So why are so many news/talk stations broadcasting a very different message the moment someone visits their website?

This past week, I came across a Cumulus news/talk station whose website still listed Imus in the Morning as its featured morning show. Don Imus has been dead for six years. That’s six years of a dead man’s name sitting on a live station’s homepage. Jim Bohannon was listed as an overnight host. He died more than three years ago! It listed Clark Howard as its afternoon host. Clark retired five years ago!

I also found a Salem Media station still promoting America at Night with Rich Valdes — a radio show that’s been off the air for four months. These aren’t ancient archives buried three clicks deep. They’re front-facing pages that represent the brand to every potential listener and advertiser who visits.

It’s easy to dismiss this as a minor housekeeping issue. I’d push back hard on that.

Think about what these stations are asking advertisers to believe. They’re asking businesses to trust them with their brand, their message, and their money — and then they can’t keep their own programming grid current. If a station can’t manage the basic task of updating a show listing, why would an advertiser feel confident that their spot will air correctly, their copy will be handled with care, or their campaign details will be executed properly? The argument sells itself, and not in a good way.

The listener side of this equation is just as damaging. News/talk’s entire value proposition rests on credibility. When a local listener stumbles onto a website promoting a show that no longer exists — or worse, a host who’s no longer alive — what conclusion do they draw? They’re not thinking “web team oversight.” They’re thinking this station doesn’t pay attention. And if it doesn’t pay attention to its own details, why should they trust its reporters, its anchors, or its hosts to get their news right?

That’s a brutal message to send, and it’s entirely self-inflicted.

The problem doesn’t stop at outdated show listings, either. Some stations still don’t offer their podcasts or on-demand audio on their own websites. Others have the infrastructure in place but don’t maintain it. One brand that performed extremely well in our recent Top 20 of news/talk radio series — a station that by every competitive measure should be proud of its product — hasn’t posted on-demand audio for its afternoon show in over four months. Four months. That’s not a glitch. That’s a choice, even if it wasn’t an intentional one.

Here’s the thing about passive neglect — it sends a message just as clearly as active decisions do. A stale website tells the audience that digital presence is an afterthought. It signals to advertisers that the attention to detail stops at the studio door.

News/talk can’t afford that signal right now. The format is competing for ears against podcasts, streaming audio, and an endless supply of on-demand content that is always current, always available, and never lists a deceased host. The bar for digital execution isn’t impossibly high. It’s just consistency. Update your show pages. Post your audio. Make sure what’s on your website reflects what’s actually on your air.

Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out of a radio station. A neglected website hands them both reasons before a single word of content is ever consumed. That’s a problem entirely within a station’s control to fix — and there’s no good excuse for leaving it broken.

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The Campaign Stephen A. Smith Never Ran May Be His Biggest Win Yet

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I never believed that Stephen A. Smith was serious about running for President of the United States. The concept itself seemed misguided on its face. Why would someone who has worked so hard to achieve the level of success he’s earned give it up for public service? It made no sense.

Smith officially revealed that he believes he won’t run for office on the debut of Sean Hannity’s new podcast. It figures that Smith would gift the exclusive to his buddy Hannity, since the two have made for good bedfellows on Fox News. That’s it. The campaign that never started is over. Or at least that’s the latest version of the story.

The question now is what’s ‘next?’ Is there a ‘next’ for Smith in the political arena? Instead of looking ahead, I believe we’ve all been witness to the greatest campaign in the history of sports media.

Before moving forward, we should consider the following. Smith’s comments on Hannity’s Hang Out podcast are not the first time he has dismissed the idea of running for office. Just last month, Smith told The White House podcast on Netflix that he’s not giving up his money to be a public official.

“Barack Obama respectfully, because I do revere that man was a community organizer who became an elected official who didn’t have money. I have money. So there’s a difference,” Smith said on The White House podcast last month. “To have the money and have to forfeit it. Just do the math. I’m not confirming nor denying my dollars, because I don’t do that. But just do the math based on the reports. ‘This is what you’re making a year, and with three years left on your deal you’ll have to give up this money in order to run for office.’ Do I look like a person that’s interested in doing that? Hell no.”

Two weeks ago, Smith told CBS Sunday Morning that he’s “giving strong consideration” to being on the debate stage in 2027.

Yesterday, Smith told Hannity he’s not running.

“I don’t think I’m running either because I’ve got to give up my money,” Smith said during the interview with Hannity, before doubling down on the idea that stepping away from his earning power would make little sense.

Despite Smith’s lack of desire to pick a lane and stick to it, should we really expect him not to say he’s still considering running in a week or two?

The point is the back and forth is laughable. Plus, exhausting. But that’s strategy at work is working extremely well. A campaign was underway without being announced.

By creating a narrative that he could be an outside candidate for the Democratic Party, Smith has increased his value away from ESPN. He’s now making numerous appearances on network political talk shows, Real Time with Bill Maher, and any podcast that says, “Hey Stephen A.”

Smith is a visionary, seeing value where others neglect nor challenge themselves to look outside the walls of “the mothership.”

Is Smith worth his reported $20 million a year for ESPN? That depends on who you ask. What is known is that his workload has decreased with the network while he seeks opportunities elsewhere. SiriusXM gave Smith what he couldn’t get with ESPN: an opportunity to expand his audience outside of sports using the megaphone of SiriusXM radio.

When I wrote yesterday that Pat McAfee is the new quarterback of ESPN, it’s because Stephen A. Smith is allowing him to take the crowd and scepter. Smith understands that his ceiling at ESPN has been reached. The work and effort he put into not only First Take but also numerous roles on other programs made him his money.

He’s comfortable at ESPN because he doesn’t need to do more. No matter how he says it or fronts it, Smith knows his bread will be buttered elsewhere when his current ESPN deal is up.

Begin the campaign! Start a narrative that he’s seeking public office. That’s a way to get people talking while making additional money and expanding his overall reach for Straight Shooter Media.

It’s smart, planned and has been executed properly to the delight of some.

Now that he’s out of the picture — at least we think — some ask why would any audience care about Smith’s political leanings or opinions? Doesn’t his voice lose weight in the political arena if he’s not a player in it? If he’s not serious about demanding and enacting change for America, why would America care about his thoughts and feelings on issues?

These are legit questions to raise. Smith has no background in politics. He’s a sports commentator. Politics may be a sport, but with no history in the field he’s just another voice.

Another voice that’s choosing his own bank account over being a voice for change.

That’s not good for political discourse, but doesn’t it matter? Another selfish millionaire using the media eco-system for his own monetary gain. Sound familiar?

We live in a reactionary society and an attention economy. Smith gained attention because he knows how to play the game better than anyone. Now he has cashed in, expanded his audience and taken on more work away from his main employer while doing less there. Some would call that the American dream.

Make the most, do the least, with the freedom to expand elsewhere. All by owning the attention economy.

That’s the formula Stephen A. Smith appears to be following right now, and from a business standpoint it’s hard to argue with the results. He’s bigger than ever, more visible than ever and making more money than ever.

But if the idea of running for president was never serious, the whole exercise says less about politics and more about the media environment we now live in — one where even the possibility of a campaign can become just another tool for building a brand.

That may be the American dream, but it’s also the modern media playbook. Float a big idea, dominate the conversation and turn the buzz into opportunity.

Good for Stephen A. Smith. That’s the business of modern media. He won.

Stephen A. Smith didn’t run for president. He didn’t need to. The campaign trail was never the point. The spotlight and expansion of his audience was.

In the end, the campaign that never was may have been the most successful one Smith’s ever run.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Dan Patrick Strives for Greatness With Looming Retirement Questions To Be Answered

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There are many characteristics that define greatness. It is often described as the ability to do many things at a high level. Greatness is never given; it is inherently earned. Oftentimes, the greatest among us do not see accomplishment as a destination. It is more about a continuous journey that never truly ends. For many in sports media, Dan Patrick is considered one of the greatest to ever take the microphone in sports radio.

For a third straight year, and the fourth time overall, The Dan Patrick Show ranked as the top national sports radio show in the Barrett Media rankings. Once again, greatness recognized by the peers in his industry.

“Every day is the Super Bowl. I mean it, because every day should be the most important show,” says Patrick. “You have a commitment to your audience every single morning. If they’re going to give up part of their day to listen to you, we must reciprocate.”

Since 2007, Patrick and his “Danettes” have entertained sports radio audiences around the country. When Patrick left ESPN, he departed with a lifetime of experience that sharpened his skills in journalism, television, and hosting a daily program on ESPN Radio.

Patrick noted that when he left “The Mothership,” he wanted to craft a program that better reflected his personality. For years, his programs on ESPN Radio followed a pattern of talking with ESPN talent from other ESPN shows. By leaving, he said there was a desire to break away from “playing it safe” at ESPN Radio while still taking parts of the “ESPN” in himself to the next level.

“I can’t out local a local radio show, but I can out national a local radio show,” explained Patrick. “We give the audience sports, but it’s so much more than that… There’s no greater compliment that I can get than someone who tells me they listen to us on their commute. It’s great to be recognized by my peers, but it’s better to be recognized by the audience that I’m serving.”

Patrick became aware of the Barrett Media top ranking during his annual week of shows from the Super Bowl. For him, the recognition reflects more about the staff of his program than himself. For nearly two decades, Patrick says he and his staff have continued to make the difficult look fun. It is a complete group effort, with each team member doing their part for the greater collective.

“My job is it’s a democracy till I get on the air. Then it becomes a dictatorship, because I have to sort through it all and spit it out,” says Patrick. “The fun part of the show is that it’s live and not scripted. To have that freedom is a luxury, but it can also be a challenge. Every show is still three hours, and we do the best we can. We’re very fortunate.”

The Near Future

In 2023, Patrick signed another multi-year extension to remain with FOX Sports Radio. When announcing the extension, he also said it would be his final one with the radio program. While he did not want the news framed as a retirement announcement, Patrick also does not regret how he handled it.

Instead, Patrick wanted to signal to his Danettes that there is a five-year window ahead and to “act accordingly.” He says his goal was not to prepare or expect a farewell tour during his final extension, but he knows that as each day passes, the difficulty of saying goodbye will grow.

“I needed to put a finite amount of time out there, because I could have continued to do this for a couple of more years. The toughest part will be saying goodbye, because I love the grind of every day,” explained Patrick. “I’d rather go out at a high level than stay two more years and go out at a mediocre level.”

For 15 years at ESPN, Patrick noted the amount of time he devoted to his multiple roles with the network. Being present for his four children proved difficult during that stretch. Now his focus is on being present as a husband, father, and grandfather, which contributed to his decision to step away when his current agreement concludes.

“I’m excited about it. I have two years to convince myself that this is the best thing to do. So far, I’m doing okay with it,” said Patrick.

Patrick expects to wrap up his radio program on Friday, February 11, 2028, ahead of Super Bowl LXII in Atlanta. His goal for the program’s annual trip to the Super Bowl will remain the same as every previous opportunity.

“It’s Super Bowl week, and I’m going to treat it like it’s Super Bowl week,” notes Patrick. “I still have a job to do. What I don’t want is to open up the scrapbook. We’ll have some fun with guests and some memories, but I’m still covering the Super Bowl. That’s how I want to go out, by covering the Super Bowl. Then that Saturday, I’m going on a vacation with my family and say goodbye.”

When asked if there was any possibility of changing his mind, Patrick was quick to emphatically respond with a “no.” He admits he will battle an emotional tug-of-war as time continues to count down to his final program.

The Decision

Patrick says that over the next six months, the program plans to begin discussions with FOX Sports Radio and iHeartMedia about a successor for the show and daypart. The advantage of making the announcement early, he says, is that it allows all parties to conduct their due diligence when discussing what comes next.

When asked whether he will have a say in who succeeds him, Patrick explained that he will not — but he could.

“I really have to talk to the Danettes, because it’s not my opinion, it’s their opinion. That’s the most important part of this. It’s do they want to continue this. Do they want to continue this in the form that it’s in, and the person(s) who would want to come in. Do they want to follow in my footsteps, or do they want to create their own blueprint,” explained Patrick.

Patrick said that if the Danettes want to continue, he would like to be involved in the process as a sounding board. Additionally, for whoever fills the role, he says he would welcome the chance to appear occasionally, even if it were a guest appearance once a month.

Interest has already reached Patrick from a number of people interested in the role. While he would not reveal any names, Patrick is curious to see where the next two years take the program.

“This will be a collaboration with all parties involved,” Patrick says. “I just don’t want them [Fox Sports Radio] to promise this timeslot when I can maybe come up with what may be the best candidates for it. That is something in the next six months that will be discussed with iHeartMedia and FOX Sports Radio. But it all goes back to do the Danettes want to do it, and who they want to do the show with. That’s really essential.”

Once Patrick departs in February 2028, he will leave an industry that grew because of his influence. He does not consider his exit from sports radio to be “the death of sports radio,” as some have suggested. Although he admits the industry is “starting to dwindle,” he believes the core approach will remain unchanged.

The goal remains to discuss the topics that resonate with the most people, earning their trust through that connection.

Growing The Next Generation

Following retirement, Patrick looks forward to continuing his role with The Dan Patrick School of Sportscasting in Orlando. For the past seven years, the collaboration with Full Sail University has provided a hands-on approach to guiding the next generation with real-world experience.

With more than 250 graduates working in the industry, Patrick considers that achievement among the best of his career.

“Of all the things I’ve accomplished, that’s the proudest because we’re changing lives because we’re getting you a job in the business,” explains Patrick. “I’ve called up news directors on behalf of graduates. We do seminars and even have graduates that still submit tapes for me to critique. It’s been wonderful. You can see they’re hungry and want to learn.”

With just under two years remaining of The Dan Patrick Show, there are no plans to let off the gas. Patrick says he still considers his best moment to be ahead, because that is what he has worked more than 40 years to achieve. The next segment, guest interview, or breaking story still drives him. Even with the sunset in the distance, Patrick remains as motivated as ever to close out one of the greatest chapters in sports radio.

“My wife would caution me on this. She tells me to enjoy the little victories. I’m trying to win a battle or a war. Not just a little skirmish,” explained Patrick. “It’s a bigger picture and constant. Keep moving and make it great. Make everyone else great. I’ll be doing the same thing up till that final day in Atlanta at the Super Bowl.”

And that mindset may be the real reason The Dan Patrick Show continues to resonate nearly two decades after its debut.

In an era when media careers are often defined by contracts, platforms, or viral moments, Patrick still considers success the same way he did when the show began. By the quality of the conversation and the connection with the audience on the other side of the microphone. The rankings, awards, and recognition are appreciated, but they have never been the point.

For Patrick, greatness is not a title handed down by an industry list. It is the daily commitment to show up prepared, curious, and ready to entertain.

There are still shows to do, guests to interview, stories to tell, and laughs to share with the Danettes.

After all, as Patrick sees it, the mission has not changed.

Every day is still the Super Bowl.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Phil’s Future Five: Why Bruno Mars and Harry Styles Are Likely Poised For Big Hits

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Two weeks ago we launched Phil’s Future Five, a column designed to do something radio historically struggles with: move first. This week, we’re looking at the likes of Bruno Mars and Harry Styles.

Programmers tend to operate like a Portland driver at a four-way stop. Everyone sees the opportunity, but nobody wants to go first.

The goal of Phil’s Future Five is to identify records outside the Top 30 at Mediabase that are positioned to break before the email from your SVP arrives telling you it’s your turn to go through the intersection.

And in a PPM world where ratings are essentially a rolling set of weekly snapshots, even a small head start matters.

To the hundreds of programmers I’ve managed, I always say:

Test three. Add two. Own one.

Here are five songs outside the Top 30 but inside the opportunity.

CHR / Hot AC: Bruno Mars – “Risk It All”

Current Mediabase Position: #40

Full disclosure: I am a Bruno Mars fanboy.

The rollout with iHeart and TikTok from inside a radio studio reinforces that Bruno songs sound great on the air. By the way, his studio had a much sexier vibe than any station I ever worked at. Very Venus Flytrap energy.

This nine-song album already has four records you could realistically be playing today.

For now, let’s start with Risk It All. Imagine Frank Sinatra fronting a mariachi band. That’s the vibe. Like several songs in Bruno’s catalog, this one is destined to become a wedding-season staple.

It’s also impossible to write about this record without pointing out that playing Risk It All is, in fact, not risking it at all.

Yes, that was literary gold. You’re welcome.

Why Move Now: Harry Styles is waiting in the wings
Risk Level: Very low
Prediction: Multi-format Top 10

CHR: Harry Styles – “American Girls”

Current Mediabase Position: #43

Harry Styles just put on a promotional master class.

Netflix documentary. Crash Ryan Gosling’s monologue for a little SNL pre-promotion. Then SNL this week as both host and musical guest. Royal Court appearance. A long sit-down with Zane Lowe.

There are several songs from the new album you could play this week, and I’d honestly make room for a couple of them at CHR, Hot AC, and AAA.

But for the “but Phil we can’t play two Harry songs” crowd, American Girls is a nice warm-up. And let’s be honest: what American girl or almost 50-year-old bald former corporate programmer whose name rhymes with Bill Decker doesn’t want Harry Styles singing to them?

Those of us who are not Zoë Kravitz need something to hold onto.

Why Move Now: See above
Risk Level: Very low
Prediction: Top 10

CHR: Harry Styles – “Ready, Steady, Go”

Current Mediabase Position: #211

If American Girls is the streamer, and Taste Back is the sleeper, then let’s add Ready, Steady, Go for some spring tempo.

Programmers spend half the year complaining they don’t have enough uptempo records. Harry just delivered one for you.

They also complain about push weeks, but I can’t help there.

Why Move Now: Nobody has ever said, “Your station sucks because you play Harry Styles.”
Risk Level: Medium today, low later on
Prediction: Top 15

Alternative / AAA / CHR: Dominic Fike – “Babydoll”

Current Mediabase Position: #55

Not every opportunity starts with a brand-new release. Sometimes the audience brings a record back before radio realizes it’s happening.

“But Phil, that song is eight years old. My station plays new music.”

But Babydoll is currently out-streaming songs from Bad Bunny, Taylor Swift, Ella Langley, and Alex Warren. So maybe “new” isn’t the right strategy all the time.

Sometimes a song reenters culture because the audience decides it’s time. When that happens, you can simply participate in it.

Why Move Now: A new music video dropped for the song on its eight-year anniversary
Risk Level: Medium
Prediction: Top 25

Outside the Lines Pick of the Week

Rhythmic / CHR: T.I. – “Let Em Know”

Current Mediabase Position: #329 (CHR) / #36 (Rhythmic)

This record is being underplayed at Rhythmic and ignored at CHR, overlooking the fact that it’s living in people’s story feeds from ages 15 to 55 and doing close to nine million weekly in consumption.

The Pharrell-produced beat is infectious and immediate, but radio is overthinking this one.

What format is he? How relevant is he? Wasn’t he doing stand-up comedy?

Sometimes the smartest programming decision is also the simplest one: play the good songs people are already showing you they like.

If T.I. or Dominic Fike scares you, grab another song from Bruno Mars or Harry Styles.

They’re always safe, right?

The goal of Phil’s Future Five isn’t just to identify records that are going to chart. It’s to encourage programmers to evaluate music for what it is, what it sounds like, and how it connects with the audience in the moment.

Test three. Add two. Own one.

I’ll see you in two weeks with five more of Phil’s Future Five.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Censors on All Sides Are Shaping What TV News Viewers See From Iran

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As the Iran war escalates, a second conflict is exploding alongside it — a war where journalists are fighting on the front lines to bring live coverage to television.

The problem: Almost no one has been able to get into Iran, an obviously dangerous territory where American and Israeli bombs and drones are destroying buildings and killing people.

At the same time, government censors in the region are clamping down on the media, turning the flow of news into a tightly controlled weapon.

Unlike other armed conflicts where journalists were embedded with U.S. troops and brought in to document casualties and atrocities, censorship is ruling the day even in democratic countries. And it’s outrageous.

While the Pentagon last year banned all but MAGA-friendly outlets that agreed to have their reports approved in advance, and Iran is known to be one of the most heavily censored societies in the world, the most shocking restrictions have been imposed by our allies in Israel.

Bibi Netanyahu’s government is acting in ways blatantly hostile to a free press — arresting reporters and keeping them temporarily locked up for violating military censor rules.

Journalists say the Israelis have barred live broadcasts showing video during Iranian missile attacks — footage that was commonly shown during previous conflicts.

Kasra Naji, a BBC Persian correspondent reporting from Israel, said that there’s a strict blackout. “The Israeli military censor has banned us from making a live report on the situation of airstrikes and when a dangerous emergency occurs. Therefore, we cannot make a live report or show the images behind me. This is a new thing.” The Netanyahu government has even barred footage of the impact of Iranian bombs well after the fact.

Israeli officials say the restrictions are designed to prevent hostile forces from analyzing the effectiveness of their air defense systems.

Yet the Press Freedom Foundation argues that despite these tough conditions, news outlets will find a way “to report the news and investigate government abuses and lies.” But, the organization says, “it’s unrealistic to expect reporters to overcome this multi-pronged attack entirely.”

Amazingly, this includes videos used by news organizations that were taken by Israelis and uploaded to social media sites — the only real alternative to propaganda spoon-fed by the government.

CNN clarifies that it has not submitted any video to an Israeli censor for review. “Crucially, it does not give the censor any editorial control over CNN’s coverage at all. It does allow them to make sure no sensitive information is unintentionally revealed.”

“Anyone who endangers Israel’s citizens in the name of ‘journalistic reporting’ will face a determined and tough police force,” said Ben Gvir, the country’s national security minister. “No concessions, no games.”

Inside Iran — undoubtedly the most dangerous spot on earth right now — CNN’s senior international correspondent Frederik Pleitgen has been one of the few able to broadcast.

Pleitgen interviewed business owners and reported that along with the widespread damage, shops were open and even fruits and vegetables were available, minimizing the impact on everyday society. Filming during a stop for coffee, Pleitgen said that despite seeing damaged buildings, smoke, and armed checkpoints, he had not found “any sign of order collapsing here.”

The correspondent, who had interviewed Iran’s foreign minister weeks earlier, has appeared on Anderson Cooper 360. He does include this disclaimer: “CNN is able to report in Iran only with the Iranian government’s permission.”

Charlene Laurent, an Iranian social media influencer in Los Angeles whose Instagram profile includes #irangenocide, said she and others tend to turn to Fox News because “CNN is, sorry to put it, fake news.” She believes the videos she sees on social media do not align with CNN content.

The Trump administration and MAGA followers also admonished CNN, charging the network with spreading “pro-Iran regime propaganda.”

“When a few drones get through or tragic things happen, it’s front-page news,” said Defense Secretary Pete Hegseth. “I get it. The press only wants to make the president look bad. But try for once to report the reality. The terms of this war will be set by us at every step.”

Hegseth’s accusation, which is offensive, ignores the fact that the fallen are part of the story. Journalists report on those who have died in war in every administration — not to snipe at whoever is commander-in-chief, but to honor those who made the ultimate sacrifice.

That was on display at the “dignified transfer” of six fallen soldiers in Delaware over the weekend, attended by Trump and others and carried live by the three cable news networks.

To the degree that the media have criticized the mixed messages about the Iran war, much of that is coming from the president himself. As endlessly replayed on TV, he originally said his goal was to prevent Iran from developing nuclear weapons.

Then he spoke of regime change — while Hegseth said that was not the goal — because the initial attack killed Iran’s supreme leader, Ayatollah Ali Khamenei, and other top leaders. Trump also said he would have to approve Iran’s next leader, and it would not be the ayatollah’s son, his designated successor.

How long will the war last? The president initially said four to six weeks. But in a new interview with CBS’s Weijia Jiang, he said: “I think the war is very complete, pretty much. They have no navy, no communications, they’ve got no Air Force.”

Yet hours later, the president posted that if Iran doesn’t arrange oil shipments through the Strait of Hormuz, a major world chokepoint, “they will be hit by the United States of America TWENTY TIMES HARDER than they have been hit so far,” making it “virtually impossible for Iran to ever be built back, as a Nation, again.”

The bottom line here is a stark contradiction: journalists face strict censorship from all sides, while images of war spread freely across social media. And viewers are left trying to put together the pieces.

Never before in the modern era has there been such a destructive war where TV has essentially been barred from giving the public the full picture.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Live Nation’s Settlement Means Opportunity for Radio

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On Monday, Live Nation Entertainment reached a settlement with the U.S. Justice Department after accusations that the world’s largest concert promoter was operating an illegal monopoly over the live events industry. The settlement also allows Live Nation to retain Ticketmaster. Which became a subsidiary of the promoter in 2010.

Much of the subsequent reaction has centered on the disappointment of fans across all music genres. This also includes frustration with the Trump Administration, and the Justice Department’s willingness to offer a settlement in the first place.

One aspect that is not getting much attention is what the agreement means and opportunities it presents for local radio and media’s involvement in the live touring industry.

With the new agreement finally bringing some clarity to what had been an uncertain future for Live Nation and Ticketmaster over the past year. Local broadcast outlets can now use their platforms to form and expand new promotional and sales relationships. They can also incorporate new opportunities through on-air programming strategies geared toward frustrated fans.

Fresh Opportunity

In recent years, many record labels and artists have seen radio’s role shift. What was solely promoting new albums now encompasses serving as an avenue to promote tours and live events. The industry views as vital to music revenue.

Although the DOJ’s settlement didn’t break up Ticketmaster and Live Nation, it does allow venues, promoters, and local stations more flexibility. Especially in how they market local concerts and events.

“There’s an opportunity everywhere from radio stations to local promoters,” ticketing specialist and host of Ticket Talk, Scott Friedman explains.

The Live Nation settlement reportedly includes a number of penalties. This includes a fine reported to be in the $200–$280 million range. Also caps on ticket service fees, and the divestment of up to 13 amphitheaters nationwide. The promoter will also be forced to share its technology with competitors, including secondary ticketing sites such as StubHub.

The settlement also caps Ticketmaster’s existing contracts at four years. Something which Friedman says could be beneficial.

“Ticketmaster can no longer have ten year exclusivity with venues. This allows opportunities for radio and other promoters to get their ducks in a row and try and either out bid [in the case of a rival promoter] or media outlets to focus on marketing and branding relationships to build future profits,” explains Friedman.

Radio Can Be An Ally

At face value, the core settlement doesn’t have as much to do with radio as it does with ticketing competition. This is where the programming side of things comes in.

“If the DOJ didn’t settle and Live Nation and Ticketmaster were forced to break up, that would have presented more opportunities,” Friedman explained. He added that the current settlement will most likely have little to no impact on bringing down ticket prices.

However, the reaction shows just how emotional fans are right now when it comes to seeing their favorite artists perform.

The lead-up to Monday’s agreement showcased music fans’ frustrations regarding high ticket prices. Frustrations that don’t appear to be coming down anytime soon. All one has to do is search “Live Nation” on social media and grab a box of popcorn.

“Ticketmaster paid the tiny fine, and will now keep screwing over the fans,” one music fan tweeted in disgust.

Local radio stations now have a chance to be an ally with music fans.

Not by calling out Live Nation or the ticketing industry—which would be self-sabotage. Instead by serving as a distraction for fans through their on-air programming.

In recent weeks, we’ve seen music superstars ranging from Bruce Springsteen to Harry Styles to Metallica’s 2027 Sphere tickets trending. Each while receiving heavy criticism because of their ticketing practices, namely how expensive they were.

Stations should lean into those emotions. Vertically integrate the station’s social media platforms and promote an on-air experience for fans to enjoy.

What Programmers Can Do

Local program directors need to understand this. When high-profile musicians come to their city, a major talking point among listeners will be how expensive tickets are. Radio needs to serve as an outlet for fans who don’t want to think about how much they paid for a ticket. Instead, help them remember why they bought it: for the love of the artist.

Programming ideas can incorporate special block programming. A possible “Ed Sheeran Hour” featuring an artist’s biggest hits while also including a ticket giveaway. That’s just one great way to stay local and relevant while also making listeners and the fanbase feel better about the situation.

Stations can even lean into fans’ frustrations and emotions through witty on-air imaging elements. These can also be used to promote their specialized music programming.

Not to mention the opportunity DJs and stations have by asking artists about high ticket prices. Clips like this are going extremely viral and a good way to be seen as an ally for fans.

Be The Escape

As I previously wrote, fans are furious about ticket prices. Even if they may be focusing their anger on the wrong people and companies.

Regardless, fans are looking for allies anywhere they can find them. Radio stations look to dip their toes into the live music ecosystem more should take advantage. Rather than just “give away a pair of tickets”—this week’s DOJ settlement presents the opportunity for more.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Dr. Daliah Wachs Traded the Exam Room for the Airwaves — and She’s Not Looking Back

The Doctor is in, and unlike Lucy Van Pelt, Dr. Daliah Wachs’ advice won’t cost you a nickel.

Dr. Wachs’ show, which is syndicated by Talk Media Network, doesn’t just tackle your every-day cough and fever. The longtime practicing physician, teacher, and media aficionado approaches each show with passion and joy, seeing it as a way to help listeners gain a better perspective and encourage people to go physically see the doctor.

She spoke with Barrett Media about how she approaches her show and some of the difficulties doctors face, which patients don’t always see.

KC: Tell me about you. How does a doctor get her own radio show?

DDW: Thanks for asking. So back in 2009, when the recession started, I was doing a lot of community service and a lot of patients were losing their jobs, so they would call up my office and ask me for advice. I have family in radio and many people said, “You’ve got to go on air, you’ve got to go on TV, answer people’s questions.” Well, nobody gives you a show; you had to pay for air time. So I thought this would be a great community service, where I would do a radio show and let people call in, so this way, they’re not taking me away from patients. One hour a week, I can answer everybody’s questions. Well, it was so popular that KDWN in Las Vegas took the show, and they allowed me to expand it.

Then later, I went to XM Radio, and then later iHeart. It just started as a community service, and it took off from there. When I started this, I thought people really just wanted their medical questions answered. But it wasn’t that — they were more concerned about Obamacare, they were more concerned about policy, and what does the doctor think? So my show went from health to news. “What did you think about Aaron Rodgers’ clavicle fracture?” And so it went from giving medical advice to talking about everything.

KC: When you get people who call in and they’re asking you about Obamacare or about Aaron Rodgers, is it difficult as a practicing doctor to answer these questions? Or is there a gray area of being a doctor in the media?

DDW: That’s a fantastic question. What I was very concerned about was somebody taking any advice I give and using it as a medical consult. We have a disclaimer in the beginning, and also, whenever I do answer questions, I always tell people, “Consult your physician, consult your doctor,” but I could give a medical opinion, and it does not necessarily translate to that being what somebody has to do.

But you know, people are always fascinated by what’s happening medically in the news. Why did Robin Williams take his life? How did Parkinson’s play into that? So a lot of it is more the education aspect. If a doctor is educating, there’s definitely a lot more flexibility with what we can do in the media.

KC: Are you still practicing?

DDW: The show got very popular, and patients, unfortunately, wanted to do selfies, and some were actually groping me and things like that. I eventually closed my practice, went to teach, and then did telemedicine. It got to the point — not that I was having an issue on air, but off air — when patients were more, I guess, excited about the celebrity aspect of it. I don’t feel like a celebrity; I’m just a doctor giving medical advice. But there were individuals who were taking it to levels that I didn’t think would allow for a safe doctor-patient relationship. So I closed my in-person practice, went to teach, and now I do my show full-time and do telemedicine.

KC: I’m so sorry you went through that. That’s a lot.

DDW: Yeah, it happens.

KC: You still have such a great and positive attitude. I don’t know many people who would just be like, “Ah, it happens.” That’s incredible.

DDW: Well, I was an ER doc, and you would have people who were drunk or under the influence, or they were coming out of a narcotic episode where, with Narcan, they would grab and punch. Luckily, it’s been less severe as the years have gone by. But unfortunately, doctors get assaulted. I’ve had colleagues shot and stabbed. So I feel like one of the lucky ones that it was never that severe. This is a side of medicine that most people don’t really think about or know about.

KC: Is this something you touch on in your show often?

DDW: Yes, absolutely. We just spoke about the Alexander brothers, and I didn’t necessarily go into assault in medicine, but having been assaulted in the past, you know — what do victims think? Why do some come forward? Why do some not? I can at least give that perspective.

KC: So you wrote a book. Tell me about the book and how it intertwines with what you talk about on the radio.

DDW: As we know, suicide in veterans and with the rising mental health crisis, plagues us now. It’s at epidemic proportions. One of my medical school buddies, one of my good friends, took his life a few weeks ago. When I reached out to the other students, saying he had taken his life and had been struggling with depression, according to his family, so many of my other colleagues said, “Oh yeah, I have depression. I have burnout.” I knew this was common in the medical field, but I didn’t know it was that invasive, even in our own class.

So I wrote a book. I’ve written multiple books on addiction, on dopamine, a Spanish-English dictionary for doctors, things like that. But this one was more personal, in terms of trying to stop suicide and minimize the incidents of it that we’re seeing in medical students and doctors. Apparently, a doctor is taking their life every day. Why? And then what’s happening preceding that? If a physician is that burned out or depressed, then what type of care are they giving? It also affects patients.

I wanted to get to the root of it because doctors don’t really talk to each other. One of the things I aimed to do with my show is to talk about things that people feel uncomfortable discussing, things they think they can’t bring up. I’ll talk about hemorrhoids. I’ll talk about gas. And once people go, “Well, wait a second, Dr. Dahlia talked about her colonoscopy. Dr. Dahlia talked about her prep. Looks like I shouldn’t be so embarrassed.” Then maybe they’ll listen and talk to their doctor about having hemorrhoids or needing a colonoscopy, or their prostate or mammogram issues.

The same thing applies here. A lot of people are like, “Well, I don’t have depression. I’m not suicidal.” But they actually do struggle with it. If you ask, “Are you depressed?” they’ll say no. But I’ll ask, “Do you ever feel like this?” and they’ll say, “Yeah, I feel like this.” It’s all about education and allowing people to think, “Hm, do I need to look a little deeper at this?” It’s also about patient advocacy. Not only am I here for my listeners and for other doctors, I also want to make sure that they are getting the best care.

How do you identify if your medical provider is burned out or if they don’t care? Because I hear from patients all the time: “He won’t even examine me.” “She wouldn’t spend more than two minutes with me.” “She just looked like she hated her job.” Well, then that’s not the best medical provider for you. We’ll talk about it from all different aspects.

KC: Have you ever experienced someone calling into your show saying they want to take their own life?

DDW: I haven’t. Thank God I’ve never had anybody say that they wanted to take their own life. I did have somebody who was a cab driver who said, “Doc, love your show. I got some chest pain, but I’ve got another three hours to my shift.” And I said, “No, no, no, no, no. You stop your shift. You get your ass to the hospital right now.”

So I’ve had that happen. But if somebody did call in like that, I would commend them and make them feel safe — tell them how good it was that they called, that they’re not alone, that many of us have felt that way. I would let them kind of work through it. Then I would tell them to call the crisis hotline. If I could, I would also probably have my producer get any information they can so we could get some help to their address. But luckily, that hasn’t happened yet.

KC: What are some of the other things that doctors face on a regular basis that most people don’t know about?

DDW: I think doctors are really shocked at where medicine is going and how AI is going to replace a lot of their jobs. Much of the narcissism, complacency, and confidence that doctors had is gone. They weren’t prepared to spend hundreds of thousands of dollars in student loans and lose their youth dedicating themselves with years of education to an industry where they could be unemployed as well.

Many doctors lost their practices because people’s deductibles skyrocketed. I think a lot of people don’t realize that even though we doctors dedicate our lives to patients — working for free, sacrificing our health, getting needle sticks, being exposed to pneumonia, flu, tuberculosis, and all that — doctors have families and people to take care of in addition to patients. Many of them do have to be business-minded. It’s a big transformation that patients and doctors are seeing, and it’s going to be a little bit of a rocky road, especially with AI coming in.

KC: So on the topic of AI, it’s a two-part question. Where do you see it going in the medical field, and do you use it in your show?

DDW: I’ll answer the second question first. I haven’t used AI in my show yet. The one thing that has really characterized my show is genuineness and authenticity. When I make a joke or say something, it’s me. So I haven’t been using AI in media, although I do use it to make sure I am as grammatically correct as possible.

As it pertains to AI in medicine, telemedicine has really transformed things — good and bad. Good in terms of people being able to access a doctor when they otherwise couldn’t. I’m licensed in multiple states, including Alabama and Mississippi. Hearing patients so grateful that they could talk to a doctor when their nearest hospital or medical center is 30 miles away is a blessing.

On the other end, it has trained patients for AI, because now many telemedicine companies allow you to just type into a computer and you’ll hear from a doctor at a later time and get your prescription. Many of these companies are already using AI for diagnosis. It’s only a matter of time, given patient demand — patients who want what they want and don’t want to deal with a human. We are going to see a lot of primary care using AI, and unfortunately, displacing medical providers.

KC: Is that dangerous in health care? Don’t you physically have to see someone to diagnose certain things?

DDW: Yes, we are seeing a lot of things missed. The argument that public health experts are making is that the patient who wouldn’t have called a doctor is now talking to one — that AI has the ability to save lives, which is right. The access is incredible.

On the other end, when somebody calls me saying they have acid reflux, how do I know they’re not having a heart attack? How do I know they don’t have a melanoma growing on their back? Interestingly, last year a study came out saying stage three cervical cancer is on the rise. Why would that be when we have HPV vaccines and pap smears? Because people aren’t going in for their pap smear anymore. They used to come in just to get their birth control, and we would catch HPV and cervical cancer very early. Now that people aren’t coming in, by the time they are having issues, it’s at a higher stage. Same thing with colorectal cancer.

Where I see AI missing out is in cases like: “I have a cough, and I’m wheezing, so it’s asthma.” But what if that’s a cardiac issue? I could tell you millions of stories where a patient thought they had something, and it ended up being something else.

AI is really driven by what the patient tells it. For example, I had a patient who walked in as a new patient, saying, “I need to refill my inhaler.” But because I was thorough, I said, “Good, we’ll refill your inhaler, but let me check your asthma first.” And I thought, I don’t think she has asthma. So I asked, “Why do you think you have asthma?” She said, “Well, I have asthma.” I said, “Use a different term.” She said, “Well, I have trouble breathing.”

Now I’m looking at a young woman who has difficulty breathing. Could it be asthma? Could it be her lungs? Or could it be her heart? It turned out that I didn’t like the way her heart looked on the chest X-ray. So I sent her to a cardiologist, and he called me and said she had a tumor on her heart. He asked, “What made you think of that? How did you find this?” I said, “Because she said she had asthma, and I don’t think she ever had asthma. I think the doctors were lazy and just said she had asthma because she had trouble breathing.” And he confirmed — she doesn’t have asthma.

So the big concern with AI is if a patient says, “I have asthma and can’t breathe, give me my inhaler so I can go on with the rest of my day,” something like that could be missed. We always have our checklist, and that’s what I’m concerned about.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Future Stars of Baseball: Which Emerging Players Could Impact the 2026 MLB Season?

Every March, baseball enters one of its most revealing periods. Spring Training and international tournaments such as the World Baseball Classic provide early signals about which young players might shape the upcoming MLB season. Prospects compete alongside established veterans, front offices analyze performance under pressure, and fans begin to see the next generation of stars. The 2026 MLB season arrives with a growing wave of emerging talent ready to influence roster construction, playoff races, and the overall competitive landscape. Rising players like Jackson Holliday, Junior Caminero, Jackson Chourio, Dylan Crews, and Wyatt Langford represent a new class of athletes whose development during spring competition and global events may determine how quickly they become household names.

Spring Training as a Gateway to Major League Opportunity

Spring Training functions as one of the most critical evaluation periods in professional baseball. For young players attempting to establish themselves at the highest level, March games often serve as the first opportunity to prove their readiness against big-league competition. Coaches, scouts, and front office executives observe everything from plate discipline and defensive instincts to mental resilience during high-pressure situations. Because roster spots remain fluid before Opening Day, prospects who perform well can accelerate their path to the majors. Teams use this environment to test lineup combinations, assess player development progress, and evaluate how emerging athletes handle advanced pitching and strategic adjustments.

March competition forces young players to adapt quickly to the speed of Major League Baseball. Prospects face experienced pitchers, advanced defensive alignments, and detailed scouting reports. The environment creates a proving ground where talent, preparation, and composure become visible over several weeks of exhibition games.

The World Baseball Classic and International Exposure

International tournaments like the World Baseball Classic introduce another dimension to prospect evaluation. Unlike traditional exhibition games, the tournament places players in highly competitive environments representing their home countries. This stage combines national pride with elite-level competition, creating moments that test leadership, poise, and performance under intense scrutiny. For younger players hoping to establish themselves in MLB organizations, success in international play often boosts confidence and raises their profile among scouts and fans alike. Strong performances can accelerate recognition and influence how organizations project a player’s readiness for a major league role.

The World Baseball Classic exposes young athletes to packed stadiums, passionate crowds, and intense international rivalries. Experiences gained in these high-stakes settings often translate into improved composure once players return to their MLB organizations and compete for roster spots.

Jackson Holliday and the Next Generation of Infield Talent

Jackson Holliday represents one of the most talked-about young infielders approaching the 2026 MLB season. Known for advanced plate discipline and mature offensive instincts, Holliday has consistently drawn attention from scouts evaluating emerging talent. His development path reflects the growing trend of younger players reaching elite levels of performance earlier in their careers. Spring Training provides a platform where Holliday can demonstrate his defensive reliability and ability to adjust against top-tier pitching. Organizations monitor whether players like Holliday can translate minor league success into consistent major league production.

Holliday’s ability to combine disciplined hitting with steady infield defense positions him as a potential cornerstone player. Evaluators focus on how quickly his approach adapts when facing experienced major league pitchers during preseason competition.

Junior Caminero and Power Potential in Modern Lineups

Junior Caminero represents the type of emerging slugger teams increasingly value in modern offensive systems. His combination of power, bat speed, and aggressive approach at the plate gives him the potential to reshape a lineup’s run production. Spring Training appearances allow coaches to examine how his raw power translates against elite pitching. For organizations seeking offensive impact from younger players, Caminero’s development trajectory remains closely watched. Performance in preseason games often determines how quickly a power hitter earns consistent playing time.

Power hitters like Caminero bring a unique dimension to offensive strategy. Teams analyze how effectively these players maintain plate discipline while maximizing extra-base potential against advanced pitching rotations.

Jackson Chourio and the Rise of Athletic Outfielders

Jackson Chourio embodies the modern prototype of a dynamic outfielder. His blend of speed, defensive range, and offensive potential illustrates why teams prioritize versatile athletes capable of influencing multiple aspects of the game. As Spring Training approaches, coaches examine whether Chourio can maintain consistent production while adapting to major league defensive shifts and pitching strategies. Young outfielders who demonstrate both athleticism and situational awareness often become key contributors early in their careers.

Chourio’s ability to cover significant ground in the outfield while maintaining offensive productivity creates a valuable combination. Evaluators pay close attention to how his speed and base-running instincts translate during competitive preseason matchups.

Dylan Crews and the Evolution of Complete Hitters

Dylan Crews has attracted attention as a well-rounded offensive player capable of impacting multiple areas of the game. His hitting approach reflects a balance between power and contact, a trait increasingly valued in the modern MLB environment. During Spring Training, organizations evaluate whether Crews can sustain consistent offensive production while adjusting to advanced defensive strategies and pitching patterns. His progress highlights how organizations prioritize hitters capable of both generating runs and maintaining disciplined plate appearances.

Crews demonstrates a style of hitting that blends patience, timing, and situational awareness. Teams observe whether his balanced approach remains effective against experienced major league pitching staffs.

Wyatt Langford and Emerging Offensive Consistency

Wyatt Langford enters the 2026 season conversation as another promising young hitter capable of contributing early in his career. Scouts highlight his ability to combine power with controlled swing mechanics, allowing him to produce consistent offensive results. Spring Training serves as a testing ground where Langford faces pitchers who exploit weaknesses and adjust quickly between appearances. Strong preseason performances can reinforce an organization’s confidence in giving a young hitter a larger role.

Langford’s offensive value lies in maintaining disciplined at-bats while producing runs through timely hitting. Coaches closely monitor how effectively he manages pitch selection against experienced pitchers.

Prospect Depth Across the League

The depth of young talent entering the professional ranks continues to grow every season. Development systems across Major League Baseball have expanded scouting networks, analytics departments, and training resources to identify and cultivate promising players. According to MLB prospects there are more than 100 players currently ranked in preseason scouting lists who are considered potential future major league contributors, giving teams a deep pool of young talent that could influence the 2026 season. This expanding pipeline reflects how organizations increasingly rely on internal development to build sustainable competitiveness.

The presence of more than 100 players in preseason prospect rankings demonstrates how deep the next generation of talent has become. Teams monitor these athletes closely as potential contributors capable of influencing future roster construction.

Roster Battles and Organizational Strategy

Spring roster battles reveal how organizations balance development timelines with immediate competitive goals. Young players often compete directly with veterans for limited roster positions, creating intense competition during exhibition games. Teams evaluate performance metrics, adaptability, and clubhouse presence before making final roster decisions. Prospects who demonstrate readiness during Spring Training may secure Opening Day positions or remain near the top of call-up lists throughout the season.

Roster decisions during March determine which players begin the season in the major leagues. Prospects who consistently perform well against experienced competition often gain valuable opportunities early in the year.

Visibility Through International Competition

International tournaments provide additional visibility for emerging players beyond traditional MLB scouting environments. Participating in events like the World Baseball Classic exposes prospects to global audiences and elite competition from multiple professional leagues. These tournaments highlight a player’s ability to perform under pressure while representing national teams. For many young athletes, strong international performances serve as milestones in their professional development.

Success on the international stage often accelerates recognition for younger players. Scouts and front offices frequently use these performances as indicators of readiness for higher levels of competition.

The 2026 Season and Baseball’s Next Wave

As the 2026 MLB season approaches, the league prepares for a generational shift driven by emerging talent. Prospects like Jackson Holliday, Junior Caminero, Jackson Chourio, Dylan Crews, and Wyatt Langford represent only part of a larger movement shaping the future of the sport. Performances during Spring Training and the World Baseball Classic provide valuable insight into which players may break through and influence the season’s outcome. The blend of youth, athleticism, and global competition ensures that baseball’s next wave of stars will arrive sooner rather than later.

March evaluations frequently reveal which players are prepared to transition from prospect status to major league contributors. Observations from Spring Training and international tournaments help shape expectations for the upcoming season.