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FanDuel Sports Network Announces New Weekday Program Featuring Stan Verrett

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FanDuel Sports Network is adding another piece to its growing live programming slate with the debut of FanDuel Sports Network Countdown Live. A weeknight pregame show hosted by Stan Verrett. The one-hour program premieres Monday, October 27 at 5:30 p.m. ET, giving the network a national platform to connect its local roots with a broader audience.

The show, produced by Main Street Sports Group, is designed to serve as a bridge between the network’s on-site reporters and national coverage. Viewers will get a mix of live look-ins. Including warmups, fantasy updates, betting odds, breaking news, and analysis across the NBA, NHL, and eventually MLB and other major sports. The goal, according to network executives, is to position Countdown Live as a fast-paced complement to live games. While leaning into FanDuel’s connection to markets across the country.

“The launch of Countdown Live marks another important milestone as we continue to invest in original content and expand the scope of live programming across FanDuel Sports Network,” Norby Williamson, president of programming and production at Main Street Sports Group, said in a statement. “What makes this show different is how it taps into the teams and markets we’re closest to. Giving fans everywhere a real inside look at the night’s action. Stan brings tremendous experience and credibility. We couldn’t be more excited to have him lead this new chapter for the network.”

For Verrett, best known for his two decades anchoring ESPN’s SportsCenter. The show represents a chance to return to a format where local energy drives national conversation.

“I’ve long admired the way local fans live and breathe their teams. I’m thrilled to join FanDuel Sports Network to help bring that passion to life every night,” Verrett said. “What drew me here was the chance to do meaningful work that connects with fans on both a national and local level. Sports are about community. I’m looking forward to being part of the team that brings that energy to viewers every day.”

Countdown Live will run year-round, launching this fall with nightly NBA and NHL coverage before expanding to additional sports. It will also serve as a centerpiece in FanDuel Sports Network’s weekday schedule. Which includes VSiN By the Books at 7 a.m., Golic & Golic at 3:30 p.m., and regional pregame coverage beginning at 6:30 p.m. Live game windows start at 7 p.m. ET.

The new program underscores FanDuel’s broader push to establish itself as a daily destination for sports fans, not just bettors. While wagering insights remain part of the network’s DNA. Executives are betting on shows like Countdown Live to deepen engagement through storytelling, access, and community-driven coverage.

Countdown Live will be available on FanDuel Sports Network, its mobile app, and Prime Video, with more distribution platforms expected to follow.

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ESPN Extends Media Rights Deal With the Big South Conference

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ESPN and the Big South Conference are keeping their partnership intact for the rest of the decade. The sides have agreed to a six-year extension that will carry their media rights agreement through the 2030-31 academic year. The extension means the relationship, which began in 1991, will be in place when the conference and network celebrate 40 years together.

According to a report in Sports Business Journal, the bulk of Big South competition will remain on ESPN+. Which has been the primary home for the league since 2018. The Big South was among the earliest college conferences to fully embrace the direct-to-consumer platform. Establishing itself as a steady contributor to ESPN’s streaming growth.

The new agreement also allows the league to maintain rights to as many as 50 linear events annually in its regional footprint. While those games simultaneously stream on ESPN+.

The arrangement keeps the men’s basketball championship game on either ESPN or ESPN2. While the women’s title matchup will continue airing on ESPNU. Additionally, six regular-season games each year will appear on ESPNU. These include a minimum of four men’s basketball contests, and at least two more games will be carried by either ESPNU or ESPNews.

The rights package spans multiple sports across the conference, including basketball, football, soccer, volleyball, lacrosse, baseball and softball. The scope of coverage reflects ESPN’s commitment to providing a broad inventory of live games while giving the Big South steady visibility across digital and linear outlets.

Although financial terms were not disclosed. The deal reinforces ESPN’s strategy of retaining long-standing relationships with mid-major conferences while prioritizing ESPN+ as a distribution hub. For the Big South, the renewal provides national reach while also giving flexibility to serve fans in its regional markets through locally televised games.

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NBCuniversal, YouTube TV Extend Carriage Talks With Short Term Deal

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NBCUniversal and YouTube TV have agreed to a short-term extension, keeping NBCU’s portfolio of channels on the platform as the two sides continue negotiating a new carriage agreement.

According to several reports, the deal avoids a blackout that was set to begin after their previous contract expired at midnight ET on Tuesday. There has been no word on how long the short-term arrangement will last.

In a statement provided to Deadline, YouTube TV said, “We’ve reached a short-term extension to avoid disruption to our service while we work toward a new agreement with NBCUniversal. We appreciate our subscribers’ patience while we negotiate on their behalf.”

The temporary truce comes at a moment of heightened pressure for YouTube TV. Earlier in the day on Tuesday, TelevisaUnivision networks, including Univision, went dark on the service after that company’s contract expired.

At the same time, Disney and ESPN are also approaching a renewal deadline with YouTube TV in just a few weeks.

The YouTube TV service surpassed 10 million subscribers earlier this year. Making it the No. 4 pay-TV operator in the U.S., trailing only Charter, Comcast and DirecTV. Unlike those legacy giants, however, YouTube TV is growing while the top three are steadily shrinking.

Google’s presence looms over negotiations. The platform is backed by a parent company with a market cap of roughly $3 trillion. Media executives have long argued that makes YouTube TV less willing to compromise on rates. The service has not hesitated to increase prices either. Raising its monthly subscription fee by $18 over the past two years.

NBCUniversal had spent the past week warning viewers of a potential blackout. They began running on-screen crawls and blasting out messages across social platforms. The company accused YouTube TV of once again playing hardball in carriage talks. That perception is not without merit. Over the past year, YouTube TV has nearly walked away from deals with Paramount and Fox, only to reach agreements after negotiations spilled into the public eye.

One sticking point in the NBCU dispute involves YouTube TV’s push to “ingest” NBC’s streaming programming into its platform rather than simply offering access to Peacock as a separate add-on.

For now, subscribers won’t lose access to NBCUniversal programming. But with Univision already off the platform and ESPN’s renewal deadline looming, YouTube TV’s aggressive approach to negotiations is likely to remain a flashpoint in the pay-TV business as the industry continues to shift.

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NFL Delivers Second Most Watched International Game On NFL Network

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The NFL’s latest international showcase delivered another ratings win for the league. Pittsburgh’s 24-21 victory over Minnesota on Sunday at Dublin’s Croke Park averaged 7.9 million viewers across TV and digital platforms, according to Nielsen and Adobe Analytics.

The total ranks as the second-most-watched NFL Network International Game on record, trailing only last year’s Dolphins-Chiefs matchup from Frankfurt, Germany.

The 7.9 million figure also represented a significant jump compared to recent overseas broadcasts. Viewership was up 68 percent against NFL Network’s 2024 International Games average. Beyond the full-game total, the audience peaked at more than nine million viewers between 12:30 p.m. ET and the final whistle, a strong window considering NFL competition from other markets and sports.

For the league, the performance underscores the continuing appeal of international contests. While London and Frankfurt have become staples on the calendar, Dublin’s debut drew curiosity both for the unique venue and the fan response in Ireland.

The game marked the first NFL regular season appearance at Croke Park, a stadium traditionally associated with Gaelic football and hurling.

The NFL has made international growth a centerpiece of its long-term media strategy. Rights holders view the games as an opportunity to expand reach in European markets while also delivering premium live content for domestic audiences at non-traditional kickoff times.

Attention now shifts to London, where three consecutive games are scheduled beginning this Sunday at Tottenham Hotspur Stadium. Minnesota will be back on the international stage against Cleveland, with kickoff set for 9:30 a.m. ET. The broadcast will air exclusively on NFL Network and stream via NFL+, continuing the league’s push to drive sign-ups for its direct-to-consumer product.

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From Puerto Rico to the 50-Yard Line: Why Bad Bunny Belongs at the Super Bowl Halftime Show

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For those asking “Why Bad Bunny?” no, he’s not the guy behind the collared shirts at Nordstrom. That’s Psycho Bunny. No, the NFL didn’t pull a random name out of a sombrero. They booked the single most globally dominant artist of the streaming era (not a typo, those come later in the article).

If you don’t know him, that says more about you than it does him.

Outpacing Legends

Let’s start with the numerous. Bad Bunny has been Spotify’s most-streamed artist in the world three years straight. Not Drake, Taylor or The Weeknd. Finito, it was Benito.

In 2022 alone, his songs were streamed 18.5 billion times. For context, Rihanna’s halftime show, the most-watched in TV history, pulled in 121 million viewers.

His tours? They gross over 400 million dollars a year, making him the biggest touring act on Earth. You know Earth, right? That place where people speak more than English.

So when someone asks, “why him?” the better question is “who else?” (I mean, there is one answer that comes swiftly to mind, but besides her…).

The “Who’s Bad Bunny?” Crowd

To the skeptics: you might have missed the last seven years while nodding off to the same yacht-rock playlist (long live American treasure Michael McDonald). But dismissing him as “some reggaeton guy” is like dismissing Beyoncé as “a good singer.” That’s willful ignorance disguised as taste.

This is the artist who:

  • Hit his trademark “Bunny Destroyer” in WWE. Not just a walk-on cameo, he actually wrestled.
  • Hosted Saturday Night Live. Delivered sketches, jokes, and live music with the charisma of someone who actually gets irony.
  • Popped up in Hollywood. From Narcos to sharing the screen with Brad Pitt in Bullet Train, and recently playing a delightful role in Caught Stealing (when he appeared on screen, my theater marked out).
  • Partnered with brands you actually want to buy: Adidas, Apple Music (conveniently the presenting sponsor of the Super Bowl Halftime Show), Crocs, Gucci, Cheetos, Burger King.
Bad Bunny performs at the Coachella Valley Music and Arts Festival in Indio, CA. Photo Credit: Andy Abeyta/The Desert Sun / USA TODAY NETWORK

The Super Bowl isn’t going to make Bad Bunny mainstream. He’s already here. So if you still think Bad Bunny isn’t Super Bowl-ready, congratulations: you’ve officially turned into your uncle who swore MTV was the downfall of America when Yo! MTV Raps debuted (shout-out to Audacy’s Ed Lover).

Halftime Heavyweights

Let’s compare rounds::

  • Kendrick Lamar (2024): Pulitzer Prize, generational voice, winner of the beef battle, but his fan base isn’t as global.
  • Rihanna (2023): Iconic, billionaire mogul. But her halftime was more brand flex and baby bump reveal.
  • The Weeknd (2021): One of my all-time favorite artists, but Bad Bunny out-streamed him 18.5B to 8B in the same year. I’m not Abel to even comprehend that amount of streams.

Bad Bunny isn’t fitting into the mold. He’s remolding the mold; which, by the way, sounds like a Menards slogan. The irony? Half the folks grumbling “this halftime ain’t for us” are the same ones buying grout at Menards (does anyone else find the word “grout” as funny as I do? I should write that down).

Already Mainstream

He moves effortlessly between worlds: from Puerto Rico’s reggaeton clubs to Hollywood sets to Madison Avenue to WrestleMania. If that doesn’t scream “ready for 100 million viewers,” nothing does.

And credit where it’s due: a handful of English speaking U.S. stations ‘hopped’ on his music early (bunny pun intended): KRRL and KIIS in LA, KPEZ in Austin, KKFR in Phoenix, KIBT in Colorado Springs, KSEQ in Fresno, XHTZ in San Diego. But the bigger story is how many didn’t. Radio let DSPs get all the bunny ears while they clung to “Espresso” like a flotation device.

Why It Matters

The halftime show isn’t just about songs. It’s about symbolism, who gets the 12 minutes on America’s most-watched broadcast to say, “This is us.” (which always makes me cry. Milo Ventimiglia, you have a gift and a hell of a dad stache #TeamJess).

Handing that mic to Bad Bunny says:

  • Spanish isn’t a barrier anymore. It’s the soundtrack of American life.
  • Latino fans matter. Along with women, they’re one of the fastest-growing slices of the NFL’s pie.
  • Gen Z matters. A generation that values authenticity, inclusivity, and artists.

Sure, contrarians will moan. DJ Vlad is already tweeting his disapproval like the NFL booked his ex. But that misses the bigger point: Benito reminds us that the U.S. doesn’t own culture, it participates in it.

The Big Picture

When Bad Bunny hits that field, it’ll mark a first: the most-streamed artist on the planet performing on the biggest stage in the world and doing it in his native language.

The only questions left are who wins the game? What commercial steals the night? And (most importantly?) will radio finally give Bunny the spins he deserves? If not, radio will once again be crawling Despacito toward relevance. (And no, that’s not a Bad Bunny track, that was Luis Fonsi. But let’s be honest, most of mainstream America still thinks it was Justin Bieber).

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Bill O’Reilly is Confronting Evil, and Embracing Media Independence

For more than 50 years, this TV legend has been “doing it live” and setting records with his book series. The latest book from Bill O’Reilly, Confronting Evil: Assessing the Worst of the Worst, is no different, as it marks the anchor’s 20th book to top the New York Times best-sellers list.

In his new book, O’Reilly focuses on some of the worst humans to ever walk the earth. “We’re talking about Putin, Hitler, Ayatollah Khomeini, Mao Zedong,” O’Reilly told Barrett Media, before noting that there is not a single woman named in the book. He says it’s because he could not “find one to come close to [the evil] these guys [have done].”

The host of No Spin News, which airs on The First, believes his book is not just about history but also correlates to events happening in the news cycle today.

“Obviously, Putin is a threat to the world; he has nuclear weapons, he’s a psychopath, and he employs hurting people,” the radio and TV host declared. “I think he would use those weapons if his back were against the wall. So that’s a threat to everybody.”

He added, “Ayatollah Khomeini’s successor is worse than he was. They fund and fuel terrorism worldwide, particularly in Gaza and large constituencies. All of the people that we talk about are, like, Hitler, Stalin, and Mao. Their legacies are being carried out now in some form or another.”

But you don’t have to be evil to leave a legacy. O’Reilly’s influence in media is profound. From engaging storytelling skills and groundbreaking hard-news style to reaching across the political aisle to bridge divides within the United States, his presence has changed the mediascape forever. However, it’s not where his venture started when he was a young adult.

Straight out of Marist College (now Marist University), the young O’Reilly became a high school teacher in a ghetto in South Florida for two years before saying to himself, “You know, I really don’t want to do this for the rest of my life.”

His Irish blarney style and love of writing brought O’Reilly to Boston University, where he received his master’s in broadcast journalism. “I started my career in Scranton, Pennsylvania, and I worked my way up to New York City, WCBS-TV, as a reporter, and along the way, I never gave up my love of reading books,” the TV legend recalled.

Bill O’Reilly, an avid reader with a passion for history, also always held insight into what was not particularly accurate in the history books he read: “So I swore to myself I can do better than that, I can write better books than that,” and he has.

“When I became famous at Fox, I decided to write Killing Lincoln,” O’Reilly recalled. “That was the first Killing book. I wrote a novel before that, but the Killing Lincoln series sold 3 million copies. Then we were on our way.”

Today, he is an independent journalist who runs three corporations. “But they’re not run like ABC or NBC, I don’t run them like that,” the veteran journalist said. “I give my people a lot of freedom. But they have the freedom to fail, too. I mean, you’ve got to do the job. I’ll give you a shot at it, I’ll pay you well, but you have to come through. And if you don’t, then we’ll find you something else.”

Going independent has also provided a better lifestyle for O’Reilly and his team, as they all work remotely. “For me, it’s much better, and it’s much better for my team that I don’t have to go into New York City every day. They are subjected to things beyond my control.”

One thing that is within O’Reilly’s control is keeping his work free from any ideology, unlike other media companies. “There are no standards in the media. It’s collapsed,” the radio host remarked. “But that helps me because I don’t do ideology, I don’t mislead, and I will not report anything that isn’t true. So people, when they see that, they gravitate toward me.”

He later added, “There’s nothing I can do about [the corrupt media] other than point it out, which I do.”

When pressed, O’Reilly said the media is not evil; they simply “want to make money.” The desire to make money does not help identify good and evil within the news cycle.

A good moral compass is essential to Bill O’Reilly’s life’s work. It’s also derived from the Bible. “I’m a Christian, and if you’re a Christian, you understand the theology,” he explained. “You know that the world was created with the tension between good and evil, and as a Christian, your mandate is to do good. And if you do that, you are rewarded. If you do evil, you are damned.”

“That’s why I mentioned Cain and Abel in Confronting Evil,” O’Reilly said. “Cain killed his brother, Abel, because he was jealous of him. That story is in the Bible for a reason.” He elaborated, “It spells out that we’re always going to have to deal with bad people, and now, in our current world, we’ve got a lot of people who refuse to do that.”

O’Reilly does not mean you need to confront armed criminals in the streets in order to defeat evil, but instead to be involved. “If there’s something wrong in your neighborhood, your town, even your family, you’ve got to try to mitigate. There’s a whole bunch of ways you can do it.”

“But you can’t look away, you can’t ignore it.” Building on this point, he expressed, “Evil isn’t defeated by cowards. You’ve got to stand up, but you don’t want to put yourself at risk. So, it’s a balancing act.”

For young people who are looking to follow in O’Reilly’s footsteps, he believes, “You’ve got to have discipline in what you’re doing. Not everybody’s cut out to be a journalist and to go to dangerous places.”

He added, “I put myself at risk a few times. A lot of people would never do that, and I don’t criticize that. But my personality is I’m a risk taker.”

What separated the leather-shoe journalist from his peers was, and still is, taking chances. “I covered wars, I went all over the world, including to 86 countries, because I knew this would lay the ground for success.”

“Basically, this was what I wanted to do with my life,” he added. “That’s important for every American to figure out.” To figure out what you should be doing on this earth, O’Reilly believes you first need to ask yourself, “Where is my God-given talent? Why? Because every human being has a special talent they’ve been blessed with. Then you figure out a way to make money and make a living, enjoying it!

“Number two, they’ve got to be realistic.”

Bill O’Reilly noted many young people today “want a giant house, they want a fancy car, but they want it now, and you’re not gonna get it now. You’re gonna have to work for it, save for it, and eventually, you will.

“But you’ve got to have a realistic view of what America is, a very competitive society. Nice things cost a lot of money. I mean, you’ve got to earn that money. But if you’re realistic and you’re honest, that’s another key component of success in life.”

Barrett Media produces daily content on the music, news, and sports media industries. Stay updated, sign up for our newsletters to get the latest information delivered straight to your inbox.

When Networks Bow: Jimmy Kimmel, ABC, and the Dual-Edged Sword of Pressure

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It’s not surprising that ABC caved to pressure and brought Jimmy Kimmel back on the air.

It’s not surprising that Kimmel delivered a heartfelt monologue while standing his ground.

And it’s not surprising that Kimmel’s ratings tripled to 6.2 million, plus another 26 million viewings on social media.

What is surprising is that the public groundswell against Disney and ABC forced them to become the poster child for fierce enemies of free speech.

The public shaming and negative media coverage were fully justified. And here’s why.

ABC put Kimmel’s show on an “indefinite” hiatus after the late-night host’s monologue declared that the Charlie Kirk killer was a member of MAGA. He said the “MAGA gang” was “desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them.”

The statement prompted FCC Chair Brendan Carr to threaten the network with government action and specifically called for suspending Kimmel. “We can do this the easy way or the hard way,” he said, prompting Ted Cruz and others to say he sounded like a mob boss.

ABC caved a week later, putting Jimmy Kimmel back on the air even as major television groups—Nexstar and Sinclair—boycotted. Both had business in front of the administration. They got enough static to drop their opposition and restore Kimmel’s show.

So both ABC and the television groups caved. Twice. First to take Kimmel off the air, then to give him his show back.

We used to take free speech for granted, but not anymore. Government interference in any private enterprise is unacceptable and a slippery slope to autocracy. What if ABC banned Kimmel permanently? What would be next? The lesson would be: cave to the White House or else. And it would pave the way for more instances of pressure from Donald Trump and his team.

The president is no stranger to pressure tactics, as is evident from his litigious tendencies.

He sued, and won, against CBS, ABC, and others in the print world. CBS and ABC settled with him for $16 million each. CBS for editing an interview with Kamala Harris right before the election, saying 60 Minutes made her sound more coherent. ABC’s George Stephanopoulos on Good Morning America repeatedly said that Trump was liable for raping a woman when the actual term used by the court was “sexual abuse.”

In the Kimmel controversy, the audience uprising against ABC forced the network to change course. Many people were angry because, whether they liked Kimmel or not, this punishment went too far. He delivered a moving monologue on his first night back on the show, praising Kirk’s wife Erika and saying he understood why many viewers were upset. He stopped short of apologizing.

That was a mistake. How hard would it have been to acquiesce to the people who were offended by his inaccurate mischaracterization of Kirk’s killer?

After Kimmel’s return, Nexstar and Sinclair capitulated, ending their brief show of defiance and bowing to the will of the audience. One person was so angry that he opened fire at an ABC station in Sacramento. He had a note complaining about FBI Director Kash Patel and Attorney General Pam Bondi. Fortunately, nobody was killed.

The station groups realized they had gone too far. This is a corporate lesson—both for the groups and ABC—in how to read the room when the audience turns against you. There comes a point where you can’t keep making decisions when your viewers mount a full-scale revolt.

ABC’s decision to remove Jimmy Kimmel will forever be a stain on the network. When you make that kind of mistake, it can’t be reversed simply by doing the right thing. It will be front and center in college journalism classes for years to come.

Ultimately, ABC did the right thing—not that it had much choice. Free speech carried the day. And that’s good for democracy and the country.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

What Sports Radio Hosts Should Steal From Jimmy Kimmel Before It’s Too Late

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I’ve often written in times of layoffs that the most important metric sports radio overlooks is people. There are many ways to quantify what people could mean to the success or failure of a sports radio brand. With people, you’re likely to produce more live and local content both on air and online. Without them, we all know the result. In every case, the power of people continues to sway business decisions more than anything. That’s what happened last week with Jimmy Kimmel.

When Kimmel was ripped from the air, the people spoke. News anchors covered the event. Reporters asked valid questions to those in power. Over 400 celebrities signed an open letter in defense of free speech. Many in the media shared their outcry for the First Amendment.

None of that mattered in the end. What did matter was how people made their voices heard through the click of a button—a lesson that all in sports radio should learn now more than ever.

Following the events of Kimmel’s removal from ABC television, along with Nexstar and Sinclair’s decisions to pull the programming altogether. I wrote a piece called Sports Radio Talent Should Heed the Warning Sent Last Week.

It was a warning shot to sports radio broadcasters to understand how you are not as protected as you may think. I shared my own personal clauses in my former contract with iHeartMedia as an example. Plus I wasn’t an air talent. It shed light on how you could be in the line of fire by providing the example the nation was shown with Kimmel.

That wasn’t the only lesson to be learned.

That Magical Time Of Year

We’re getting to that time of year when sports radio talent begin to dip their heads into the executive offices. Pondering with their management team how “things are going.” There is always an eerie feeling in the hallways as the holidays approach because the axe is coming.

Too many examples exist every year for any broadcast company to believe otherwise.

Instead of the uncomfortable conversations around the Mr. Coffee in the office lounge, sports radio talent need to reset their focus. The goal now is to begin rounding up your flock and ensuring those relationships are up to standard or above. If they’re not, get them there.

What I mean by that is dissecting the example of Jimmy Kimmel. It was reported that during Kimmel’s absence from television, over 1.7 million people decided they were done with The Walt Disney Company in some capacity.

Cancellations of Disney+, Hulu, and ESPN by everyday ordinary people put a dent in the pocketbook of the place that employed Kimmel and his staff. It was a reported 436% above-baseline subscriber churn. Despite an ill-timed announcement by the company of a price hike, the wave of people providing their voices to the moment shook a giant company to cave to public pressure.

No letters from celebrities or news coverage demanded change like the voice and action of the people—a forgotten metric by many.

There is a lesson in this for sports radio talent. The most powerful voice you have is not your own. The most powerful voice you have is the people you connect with and the clients you partner with. Cume and currency will protect your standing with a radio station more than any contract legalese you sign.

In Kimmel’s return monologue, he didn’t waste time in thanking the people within the first few minutes who supported his right to free speech. He also read a prepared statement from “Disney Management” about re-instating their Disney+ or Hulu account.

What does a good comedian do? Own the moment and jab the establishment.

The Power Of YOUR People

Kimmel’s example showcases that cume and currency were the metrics that mattered most in Disney’s decision to bring him back. It’s happened in television, and it’s also happened in sports radio. If you recall the story of KXNO in Des Moines, Iowa, in 2020, where iHeartMedia cut six employees due to “corporate changes” (a.k.a. layoffs), the people spoke up. Less than a week later, everyone was re-hired and there were apologies made.

It’s no secret that the companies who keep you look at numbers before anything. Ratings are no longer the metric that sway decisions when layoffs are approaching. I’ve witnessed and discussed this with too many people in too many places that make these calls.

Revenue before ratings. Digital reach before ratings. Ratings have shelf lives shorter than most fruit at the grocery store and can change by a single person swaying the forecast. They’re not sustainable nor trustworthy.

Long-term partnerships with clients and a devoted following will keep you in-house much longer than a good ratings period. Kimmel’s ratings have dipped significantly since COVID because people have adapted to other ways of consumption or moved to something else. That’s no different than the story for a great majority of sports radio talent and stations.

A Sports Radio Gameplan

The game plan? Make a call to every advertiser who owns a spot in your daypart. Strike up a conversation. Ask how business is going and what you can do to help them get more return on their investment in you and your daypart.

If you’re a sports radio talent who hasn’t embraced your digital audience or thought about a content piece outside your show, you’re late to the party. This is a great time to begin that process—the entry fee is as low as it’s ever been. People outside just your local market are the new targets for advertisers if you can build and enhance a digital following.

Why waste time with the same exercise every year—providing small talk with the market manager or finding out who has access to streaming audio statistics you don’t understand? Following Kimmel’s example proves that connecting with people in any way possible and re-enforcing that loyal following leads to a wall of protection no contract can provide.

At the end of the day, the clearest message from the Jimmy Kimmel saga isn’t about contracts, corporate clauses, or even content—it’s about connection. Sports radio talent who prioritize relationships with their audience and advertisers build a safety net stronger than any ratings book.

When people believe in you, they’ll fight for you. And as we’ve seen time and again, in sports radio and beyond, it’s the people—not the paperwork—that ultimately decide who stays behind the microphone.

Welcome to Q4.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Where Megyn Kelly Was Right and Wrong in Her Defense of Tucker Carlson and Candace Owens

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There’s an uncomfortable truth that every media member — whether it’s Megyn Kelly, Tucker Carlson, Candace Owens — or literally anyone else will have to confront at one point or another: we’re all guilty of saying stupid stuff.

That’s just a byproduct of being on the air, having a podcast or YouTube show, and having hours of content to produce. You’re going to say things that you wish you had communicated more effectively, you’re going to have dumb opinions that you didn’t necessarily completely hash out before saying them, and you’re going to be wrong.

But here’s where the conversation gets tricky. Megyn Kelly recently drew attention, and criticism, for refusing to condemn recent comments made by Tucker Carlson and Candace Owens, remarks that many have labeled as antisemitic. Her stance has sparked debate, and rightfully so.

There’s no moral gray area when it comes to antisemitism, racism, or any other form of prejudice. Failing to call it out isn’t edgy, it isn’t rebellious, and it certainly isn’t “sticking it to the man.” It’s simply wrong. Public figures, especially those with megaphones, have a responsibility to distinguish right from wrong.

“I have no obligation to ‘separate’ myself from anyone,” she wrote. “I run my own media company and my own show. That show is where I express my own opinions and I will decide what/what not to opine on. If you need me to condemn Candace or Tucker for their opinions in order to listen to me, then I may not be for you. He’s a close friend and she is under enough pressure (without) gratuitous shots from me. My fight is with the left, not these two.”

Kelly’s viral tweet, in which she essentially suggested she won’t bow to pressure to denounce her colleagues, could be boiled down to a troubling message, one could argue: “If you’re a decent person, my show isn’t for you.”

That is not the sort of message any serious media personality should project. It signals, perhaps unintentionally, that ethical boundaries are negotiable if enough fame or clout is on the line. And that’s a dangerous precedent in today’s media landscape, where the line between commentary and endorsement is already blurred.

Yet, it’s worth noting that Kelly is not entirely wrong in her broader point. She is right to push back against the idea that one must sever personal relationships over every controversial opinion. In a polarized world, we too often conflate people with the ideas they espouse. Kelly can still maintain her personal friendships and professional relationships with Carlson and Owens. To argue that she’s enabling their views because she refuses to sever ties with them feels asinine.

However, saying “I disagree with you here” does not weaken her. It strengthens the conversation by promoting accountability without erasing human connection.

This distinction between people and ideas is crucial. Kelly’s refusal to bend under pressure reminds us that the media ecosystem has become completely reactionary. Instant outrage has replaced measured critique. I think that has been highlighted and exacerbated — unfortunately — in the death of Charlie Kirk, who — for the record — was also guilty of saying dumb things, despite the efforts to canonize him in recent weeks.

If media figures only operated under the threat of viral backlash, all content would be void of nuance. Kelly is right to resist the performative cancel culture that demands loyalty tests at every turn. But she must, in my view, pair that resistance with clear ethical boundaries. Support for a friend or colleague does not necessitate silence in the face of hateful rhetoric.

Ultimately, Megyn Kelly’s situation exposes a broader tension. We are living in an era where nuance is viewed with suspicion. Audiences crave clarity, often at the expense of complexity. Kelly’s instinct to protect relationships is healthy. Her misstep is not denouncing antisemitism when — or for argument’s sake, because I’m not especially qualified to decide what is and isn’t anti-semitism, if — it surfaces.

There is another simple truth she must confront: some ideas are indefensible. Others can be debated, dissected, and challenged without destroying the human connections behind them.

In defending her right to maintain personal loyalties, Kelly makes an important point about media today. Courage is not always loud. Sometimes, it’s quietly refusing to participate in a mob mentality. But integrity cannot be optional. Media figures must be willing to draw lines where it matters. Standing by people while denouncing problematic statements is a balance that can, and should, be struck.

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The Art of the Radio Rebrand: Intentional, Strategic, and Listener-First

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I often think about how radio can evolve to meet listeners where they are today. It’s not an easy task. Programming requires balancing the musical tastes of those who grew up with Urban music 20 plus years ago with the music of today, all while matching a delivery style that has shifted with the times.

When I listen to newer music and artists, I often hear echoes of the early 2000s. And rightly so—there were some very good artists introduced during that era. Chris Brown, Amerie, Ciara, Ashanti and John Legend and others are all voices of the time. Interestingly, all of these have new releases in 2025 though some may not have charted.

That brings me back to the idea of evolution—not just of music, but of brands. Last week, someone made a joke on social media about Cracker Barrel’s decision to change its logo and then quickly revert back. It reminded me of a time I was pressured to rebrand a radio station I was programming. The station had, in my opinion, the best call letters ever: WILD. Yet, the general manager wanted it branded as “The Vibe.”

The details are fuzzy, but I recall a conversation with the GM that went something like: “We can do this the hard way or the easy way.” Now there are a couple other factors to this story. Instead of changing the names to protect the innocent, I’ll save it for the book. As a result, we incorporated “The Vibe” into our branding.

This was before I had even seen a research project firsthand, but I still knew instinctively that it wasn’t a good idea. The change felt as arbitrary as the Cracker Barrel logo swap. When I compared the two logos side by side, I couldn’t see any obvious compelling reason for the change. I did not see a WHY.

There are valid reasons to evolve a radio brand. Consistently low ratings might push you in that direction. Baggage from previous management could make it necessary. Or, in the best-case scenario, better research might reveal an emerging need in the community and marketplace—if you’re fortunate enough to have access to that information. But whatever the reason, there has to be a reason.

Equally important is having a rollout plan. That’s where Cracker Barrel seemed to stumble. Compare that to MSNBC, which announced a branding change sometime a month ago. The hosts even played with it on air where they crossed out the old logo on their coffee mugs and scribbled in the new one. More importantly, they explained the thinking behind the change. Viewers may or may not have liked the reasoning, but they at least understood it. Whether intentional or not, MSNBC’s message was clear: “Here’s our why. If you don’t like it, get it out of your system now.”

That’s the lesson. Change for the sake of change is never a good plan. Being intentional, strategic, and thoughtful with both the “why” and the “how” is always the better approach.

As always, I welcome your thoughts. Feel free to share them with me at ken@kenjohnsonmedia.com.