If you follow broadcasting people and groups on social media, you might have heard of some changes taking place on the television and radio dials down here in South Florida.
Let’s see if I can make it short and simple: on TV, ABC moved from its longtime affiliate WPLG (Local 10), which didn’t want to pay what ABC wanted, to a subchannel of Fox affiliate WSVN and a low-power station on channel 18 to create ABC Miami 18 and 7.2. WPLG has added a ton of local news to fill the hours of network programming it lost. That’s all anyone needs to know.
Meanwhile, on radio, Audacy gave up on its quixotic mission to make the Alternative format work in a decidedly non-rock market and flipped its WSFS (104.3 The Shark) to a simulcast of Sports WQAM. Again, that’s all anyone needs to know.
The news reports and marketing of the television switch made it all seem quite complicated, but all people who care need to know is that Abbott Elementary and the various Bachelor(ette) shows are on 18, Jeopardy! and Wheel of Fortune stayed put on 10, and we can all live happily ever after.
The changes came up at dinner the other evening, when friends asked me to explain what was going on. As I opined about reverse compensation and Sunbeam and Berkshire Hathaway and digital television, it dawned on all of us at once that none of this matters to anyone in Gen Z, or, really, anyone under the age of, say, 50, because linear broadcasting is not how an increasing percentage of viewers and listeners get their entertainment or information. Most people don’t know ABC from CBS, Fox from Fox News, ESPN from ESPN2, ESPNews, or ESPN8 The Ocho.
A lot of them aren’t even watching television, not on the appliance of that name, at least. There are several reasons flat-panel TVs are so cheap these days (I just replaced my office set for a couple hundred dollars), but one reason is that if you’ve become used to watching shows, movies, and even sports via streaming on your smartphone, the big screen isn’t necessary except for events like the Super Bowl.
Older folks are the ones who watch linear TV and, more and more, linear radio. As new generations come along, they’ll join the category of people who watch shows, not networks or channels, get their music from on-demand services and the dreaded algorithms, and news from social media – with newspapers headed for extinction, it’s not surprising that everyone at our dinner table has canceled our Miami Herald subscriptions. No need for it.
This doesn’t have to be bad news for those toiling away in broadcasting or the news media. Yes, jobs in traditional media are getting scarcer (wishing all the best to the many folks let go by Beasley last week; you won’t be the last), but the public still wants content, even if it’s not on a particular linear channel at a pre-determined time.
Listeners may not want DJs talking up (and over) songs, but that only means that if you’re a DJ, you might need to find something behind the scenes – Production? Sales? Marketing? – that will exist whether or not the broadcast stations exist. If you OWN stations, well, no business is without risk of obsolescence. I’ll save the lecture on the evils of private equity for another time.
And, yes, some stations and channels and networks will find ways to survive. The TV networks are, as WPLG management bitterly pointed out, distributing their shows through their streaming services in competition with their local affiliates. That’s not good for the affiliates, but the networks are adapting to changing media consumption habits. Mom-and-pop radio operations can keep going if, and only if, there are enough local businesses (that weren’t wiped out by Walmart and online retail) to support them. It’s not a totally lost cause, but the future remains iffy.
TL;DR: The entertainment and information industries are moving from a system built on scarcity and linear distribution to abundance and on-demand delivery to phones. Stations and networks are increasingly irrelevant, and that means people employed in the industries have to develop different skills and alter their career goals. “America’s Funniest Home Videos” is on channels 18 and 7.2 in Miami now. I think that covers everything.
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