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KBAY Bay Country Moves to 98.5 FM Officially

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Connoisseur Media has made it official. The company confirmed today that KBAY Bay Country is moving to 98.5 FM, the former home of KUFX, effective immediately.

What We Know: KBAY’s Bay Country format now simulcasts on 98.5 FM, significantly expanding its reach across the South Bay. The station will continue on its longtime frequency until the previously announced sale to K-LOVE closes. Meanwhile, KUFX transitions to K FOX Classic Rock, available on HD2 and through Super Hi-Fi online. All current on-air personalities remain in place.

What They Said: Keith Dakin, SVP of Programming for Connoisseur Media, didn’t mince words about the opportunity. “The San Francisco Bay Area has long been underserved by a major country station, and we’re ready to fill that void,” he said. “With Danny Miller, Tony Michaels, and Emily Harlan leading the lineup, KBAY is in a great spot to become the Bay Area’s premier destination for country music.” Regional Operations Manager Brian “Fig” Figula added that the move also strengthens the station’s position with advertising partners.

What Remains Unclear: Connoisseur Media teased additional programming leadership changes across its West Coast markets, though specifics haven’t been released. The timeline for completing the K-LOVE sale also remains unannounced. It’s unclear how quickly KBAY will fully transition off its original frequency.

What It Means: For years, country music has lacked a powerful home in one of America’s largest radio markets. This move gives KBAY both the signal strength and platform to change that. If the format takes hold, it could reshape the Bay Area’s competitive landscape considerably. The timing, with country music surging nationally in 2026, makes the bet a reasonable one.

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CBS News Names Mike Pesca Podcast Editorial Director

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CBS News has added Mike Pesca to its podcast leadership team. The hire comes as CBS News expands its podcast ambitions.

What We Know: Mike Pesca has joined CBS News as its Podcast Editorial Director. He arrives after hosting more than 3,000 episodes of The Gist, one of podcasting’s longest-running news and commentary programs. Earlier in his career, Pesca worked at NPR, where he became the network’s first host with his own podcast in 2005. More recently, he contributed to The Free Press, the publication founded, overseen, and later sold to CBS News by Bari Weiss. Meanwhile, the hiring follows the Wednesday debut of Healthful, the new women’s health podcast hosted by Norah O’Donnell. Together, those moves signal continued investment in original audio programming as CBS News builds its podcast portfolio.

What They Said: “I still believe in podcasts. I still think there’s something magical, glorious, or just practical about people wanting to listen without looking at people who want to talk without being seen. I think there is more than a market for it — I think there is a human need for that sound.” -Mike Pesca on the finale of The Gist

What Remains Unclear: CBS News hasn’t disclosed which existing podcasts Pesca will oversee or whether he’ll launch new original series. The company also hasn’t detailed how his responsibilities will intersect with its broader audio and digital news strategy.

What It Means: Pesca brings deep experience across public radio, independent podcasting, and digital journalism. As a result, CBS News gains an executive with a long track record of developing spoken-word audio during a period of renewed investment in podcasts. His arrival, alongside the launch of Healthful, suggests the network sees audio as an important part of its future news distribution strategy.

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Cam Newton Thankful for ESPN Experience: “Don’t Feel Sorry for Me. This Is a Part of the Industry.”

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Cam Newton is speaking out. He says the ESPN layoffs won’t change how he feels about the network, and considers his time with ESPN an educational experience.

What We Know: ESPN cut Newton as part of a wide layoff round that also swept up Ryan Clark, Karl Ravech, Tom Pelissero among others. Newton had risen quickly to become Stephen A. Smith’s First Take commentators during the NFL season. Newton addressed the firing directly on his own podcast, 4th & 1, and said people shouldn’t feel sorry for him being part of the layoffs. Instead, he recalls his experience as being an educational and enlightening experience.

What They Said: (All quotes from 4th and 1)

Cam Newton says he’ll be fine following being cut from ESPN: “Don’t feel sorry for me. This is a part of the industry that it’s unfortunate that every single person, whether tenured or not, will have to face someday. Either on your terms or their terms.”

Cam Newton on being part of the layoffs at ESPN: “You can’t make me hate ESPN. It was an internship almost. The production value. They’re the leading sports source for a reason. They have the leading talent not only in front of the camera, but behind the scenes.”

Cam Newton on his reaction to being laid off by ESPN: “When the news came about, Yes. I felt like anybody else would. The only thing I can look at now is I will not be going back to First Take. Yeah. If it was up to me, I still left with some things that you can’t pay for, and that’s relationships.”

Cam Newton on being a student while at First Take: “I did not have that education. I am a former athlete that did not study journalism when I had the opportunity to study it while I was in school. Yeah. So now, when you see certain things, and you analyze, and you start to say, “Like this is how production works. You’ll be a fool not to take your notes. You’ll be a fool not to network and say, “Hey, man, how do you do this?”

Cam Newton on his experience at ESPN: “You will not make me hate my experience with ESPN. What I’ve been able to garner with the face of sports media in Stephen A. Smith is something that I’ll take to my grave. The ability to roll out information to process information in real time to have a vast depth of verbiage and wordplay-not just with football, but basketball, baseball, boxing, golf, tennis. That’s a person that you just marvel at.”

What Remains Unclear: Newton didn’t specify any details about how he found out about being part of ESPN’s layoffs.

What It Means: Newton frames his ESPN run as an unplanned education. He never studied journalism, so he treated the newsroom like a classroom instead. “You’ll be a fool not to take your notes,” he said of watching production up close. Ultimately, his tone signals confidence heading into whatever comes next, not bitterness. However, his bigger moment was ensuring people understand the power of owning your own IP and brand as a major factor leading to the opportunity.

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CNBC Renews Longstanding Partnership With NYSE

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CNBC and the NYSE will continue their three-decade partnership. The renewed agreement extends their collaboration across market coverage and live events.

What We Know: CNBC and the NYSE renewed a partnership that has spanned more than 30 years. The agreement keeps CNBC’s live presence on the exchange floor, where it delivers real-time reporting and analysis during trading sessions. Furthermore, the companies plan to broaden their collaboration beyond daily market coverage. Future efforts will include additional live events that bring together business leaders, investors, and policymakers to discuss issues affecting the global economy.

What They Said: “For more than 30 years, CNBC has brought viewers directly to the floor of the NYSE, connecting them to the energy of the equity markets. At a time when public markets are playing an increasingly important role in the global economy, this next chapter of our partnership allows us to deliver real-time insight and perspective, helping investors better understand the forces shaping their financial future.” – CNBC President KC Sullivan

“Public markets are only as strong as the trust behind them, and trust is built on transparency and access. The NYSE’s partnership with CNBC has embodied those values for more than 30 years, and as markets grow more global and complex, the mission matters more than ever.” – NYSE Group President Lynn Martin

What Remains Unclear: Neither CNBC nor the NYSE disclosed financial terms or the length of the renewed agreement. The companies also didn’t outline specific future events beyond CNBC’s Invest in America forum or provide a timeline for additional collaborative initiatives.

What It Means: The renewal preserves one of financial television’s longest-running partnerships at a time when investors increasingly consume market news across television, streaming, and digital platforms. By extending the relationship, CNBC maintains its prominent on-floor presence while the NYSE continues aligning with a widely recognized business news brand.

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Tessa Barrera Joins Sunny 99.1 as Afternoon Host

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Tessa Barrera is back in Houston radio. She joins AC Sunny 99.1 KODA as the station’s new afternoon drive host.

What We Know: Barrera previously co-hosted “The Rod Ryan Show” on Rock/Alternative 94.5 The Buzz KTBZ-FM from 2019 through the end of 2024. She also co-hosted “Houston Life” on KPRC-TV from July 2023 through this past March. Before landing in Houston, she spent four years as a reporter and sportscaster at KRIS/KZTV Corpus Christi. She later anchored and produced for iHeart News/Talk 640 KFI in Los Angeles.

What’s at Stake: Sunny 99.1 needed afternoon stability following recent losses. Midday host Amanda Flores and afternoon tracker Chris Davis both exited in last month’s layoffs. Meanwhile, morning host Dana Tyson now covers 6-11am. Star 102.1 KDGE Dallas morning host Leigh Ann Adam follows from 11am to 3pm via voice tracking.

What Remains Unclear: It’s not yet known whether iHeart plans to fill any remaining scheduling gaps locally. Additionally, the long-term strategy for the station’s afternoon block is still undefined. Whether Barrera’s hire signals broader investment in Sunny’s talent roster remains to be seen.

What It Means: Barrera brings significant multimedia experience to an AC station rebuilding its live-and-local presence. Her background spans rock radio, television, news, and sports. That versatility matters as programmers seek hosts who connect across platforms. For Houston listeners, her return offers a familiar and credible voice during a key daypart.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

FIFA World Cup Final Viewership Peaks At 60 Million Across North America

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FOX Sports’ coverage of the World Cup final made history. Spain’s win over Argentina drew the largest English-language soccer audience ever measured in the U.S.

What We Know: FOX Sports says the final averaged 38.937 million viewers, peaking at 51.685 million. That’s now the most-watched English-language soccer broadcast in U.S. history, per Nielsen. Telemundo’s Spanish-language broadcast added a preliminary 22.6 million viewers. Combined, more than 60 million people across North America tuned in.

What The Data Shows: (all data via Nielsen)

FIFA World Cup Viewership (FOX Sports)

EventAverage Viewership
2018 FIFA WC Final (France vs. Croatia)11,441,000
2022 FIFA WC Final (France vs. Argentina)16,784,000
2026 FIFA WC Final (Spain vs. Argentina)38,937,000 (+132% vs. 2022)

FIFA World Cup Per-Match Average Viewership (FOX Sports)

TournamentPer-Match Average Viewership
2018 FIFA World Cup2.77 million
2022 FIFA World Cup3.58 million
2026 FIFA World Cup (Expanded to 48 teams)7.74 million

What Remains Unclear: Individual market viewership tallies were not made available at publishing.

What It Means: Soccer’s U.S. audience is expanding fast. Fox averaged 7.737 million viewers across all 104 games — up sharply from 3.588 million in 2022. Meanwhile, stars like Messi, Mbappé, and Haaland kept American eyes on the tournament even after the U.S. exited early. That trend bodes well for future soccer investment in North America.

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Cumulus Media Announces Extension With Memphis Tigers Athletics

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Cumulus Media Memphis has locked in the Memphis Tigers for years to come. The company announced a extension with the local university.

What We Know: Cumulus Memphis has renewed its deal with Tiger Sports Properties, the Learfield-run local team. The multi-year extension keeps News Talk 98.9 The Roar of Memphis as the exclusive radio home for University of Memphis football, men’s and women’s basketball. Coaches’ shows for football and men’s basketball stay on the station too. The partnership also adds promotional support, weekly features, and fan-access opportunities throughout the year.

What They Said: Morgan D. Bohannon, Vice President/Market Manager of Cumulus Memphis: “We are proud of our partnership with Tiger Sports Properties and the University of Memphis. Being the ‘Home of the Tigers’ is a mutually beneficial partnership full of fast, fun action and filled with passion from the community.”

‘Ditch,’ Program Director for News Talk 98.9: “”I take a lot of pride in our partnership with Learfield and the University of Memphis as the flagship station for the Memphis Tigers Radio Network. Around here, being ‘The Tiger’s Station’ is a really big deal. Newstalk 98.9, The ROAR of Memphis, we carry that title loud and proud.”

What Remains Unclear: Financial terms and length of the extension of the renewal weren’t disclosed.

What It Means: This deal locks in Cumulus Memphis as Memphis Athletics’ flagship voice for the coming season. As the station cements its regional identity around Tiger sports, for advertisers and fans alike, continuity matters most here.

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Brian Fisher Elevated to President at MediaCo Holding

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MediaCo has a new Chief Revenue Officer. Brian Fisher steps into the role effective immediately.

What We Know: Fisher previously led as Senior Vice President of Video Sales. Under his watch, digital revenue surged 345% in the first half of 2025. Digital now accounts for 33% of total advertising income. He will oversee revenue strategy across national and local sales, including linear, audio, events, and digital platforms.

What They Said: CEO Albert Rodriguez offered strong praise for the appointment. “Brian has been at the center of our growth story,” Rodriguez said. “We’ve achieved record revenue, strengthened key partnerships, and entered new markets.” Rodriguez added that the company expects continued digital momentum heading into the next quarter.

What Remains Unclear: It is unknown whether Fisher’s promotion triggers any structural reorganization. Additionally, no timeline has been shared for reaching new revenue targets. MediaCo has not outlined specific goals for its 12 newly acquired Estrella Media stations. How Fisher plans to integrate those assets into the broader revenue strategy remains to be seen.

What It Means: MediaCo is betting on Fisher to sustain its impressive growth trajectory. His background at Disney, Tribune, and McCann-Erickson adds serious credibility. Furthermore, his expertise in multicultural marketing aligns well with MediaCo’s Spanish-language portfolio, which includes the Don Cheto Radio Network, WBLS, and Hot 97. This move signals the company is building for scale.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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SiriusXM and Audacy just gave the radio industry something to talk about. The two companies announced a licensing deal Tuesday that’ll bring 42 Audacy-owned sports, news, and talk stations to the satellite platform.

Beginning September 1, listeners will hear stations like WFAN, 104.3 The Score, and KNX News through SiriusXM’s app and in vehicles nationwide. It’s a significant expansion for both sides, though I’d argue the benefits aren’t split evenly.

For Audacy, this is an easy win. The deal adds another example of the company’s willingness to abandon strict exclusivity in favor of wider distribution.

I’ve praised this strategy before, and I’ll keep doing it as long as Audacy keeps using it. Getting local content in front of more ears, wherever those ears happen to be, is smart business. Other companies in this industry should take notice.

But what does SiriusXM actually get out of this? That question is harder to answer.

Subscribers Seem Like A Stretch

Sure, SiriusXM gains a stack of local sports and news content, likely at a bargain price. Suddenly, its platform functions like a quasi-local sports and news network. That’s a neat trick on paper.

Still, I keep circling back to one question: does any of this move subscribers? I doubt it. Essentially, SiriusXM is placing a paywall in front of the Audacy app’s content. Meanwhile, the Audacy app isn’t disappearing. It remains free, and listeners can access nearly identical programming without paying SiriusXM a dime. So why would casual fans switch?

Advertising dollars present a similarly murky picture. If SiriusXM isn’t already overloaded with inventory on channels like Mad Dog Sports Radio or Fox News Headlines 24/7, then adding local content likely won’t fix a demand problem.

Perhaps I’m wrong, and advertisers value the localized reach differently than I’d expect. But at first glance, the math doesn’t add up.

Play-By-Play Rights Might Be The Real Prize

One benefit stands out more than the rest: sports rights. Audacy’s flagship stations carry play-by-play rights for nine NFL teams, eight NBA teams, 11 MLB teams, and four NHL teams, based on my count. Perhaps SiriusXM sees this partnership as a workaround — a way to access those broadcasts without negotiating separate league-wide deals.

Even so, that explanation feels like a reach. Nothing in the release or the public comments from Scott Greenstein or Kelli Turner points directly toward game broadcasts as the motivation. Instead, both executives emphasized local personalities and expanded reach, not play-by-play inventory.

None of this means SiriusXM made a bad move. Companies test partnerships all the time, and this one costs relatively little to try. Additionally, if it doesn’t pan out, SiriusXM can quietly let the agreement lapse when it expires.

Ultimately, I’m not criticizing SiriusXM for signing this deal. I just don’t see the clear necessity behind it, at least not yet. Audacy walks away as the obvious winner, gaining reach without sacrificing anything meaningful. SiriusXM, meanwhile, gains a library of respected local brands without an obvious path to new revenue.

Maybe that’s fine. Maybe SiriusXM views this as a long-term relationship-building move, one that pays off in ways that aren’t immediately visible. Or maybe it’s simply a low-risk experiment worth running.

Either way, the industry should watch closely. If this partnership does move the needle for SiriusXM, expect similar local-content deals to multiply quickly across the audio landscape.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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Anger is building across the news/talk radio industry over ABC News Radio’s use of pre-recorded newscasts. Several industry figures aren’t holding back their frustration.

The practice, which sources confirm is limited almost entirely to weekend overnight windows, has become a flashpoint for stations and executives who expected a live product around the clock.

Barrett Media spoke with three sources across the industry, each granted anonymity to speak candidly, and their comments reveal genuine concern about trust, timing, and transparency.

The controversy centers on a relatively small window of programming. Industry sources confirmed to Barrett Media that ABC News Radio does utilize pre-recorded or re-aired newscasts in select windows, almost always limited to weekend overnights. On average, the network uses this practice for roughly two hours per week.

That figure is modest on paper. However, it hasn’t stopped strong reactions from those who rely on the network every day.

A Question Of Trust, Not Budget

A former network news radio executive spoke first, framing the issue as one of principle rather than finances.

“I don’t view this as a budget story. I view it as a journalism story,” they stated. “Every newsroom has to make difficult financial decisions, and I understand that reality. However, once you present something as a live network newscast, listeners deserve to know whether it’s actually live. That’s a basic principle of trust. Radio has always built credibility on immediacy, especially in news. If a listener hears a breaking story during a network newscast, they assume the people delivering it are responding in real time. That’s the expectation we’ve spent decades creating.

“Instead, using a pre-recorded report without making that distinction blurs an ethical line,” the former executive argued. “Cost-cutting isn’t the issue that concerns me most. Transparency is. Our audience trusts us to tell them what’s happening now, not to create the impression that something is live when it isn’t. Once that trust starts to erode, it’s incredibly difficult to earn back. That’s my biggest worry with all of this.”

That sentiment — that transparency matters more than the practice itself — carried into the next conversation, too.

Timing Matters As Much As Transparency

A current major market news/talk program director, who moved their station to ABC News Radio after CBS News Radio shut down, addressed the operational side of the issue directly.

“My concern isn’t that ABC News Radio uses pre-recorded newscasts,” the major market Program Director shared. “I don’t want to be understanding about it, but I know that (expletive) happens. So I can understand why it might be a necessity. What frustrates me is when they’re being used. Overnight hours and weekends are exactly when my team has the fewest people available. That’s when I depend on the network the most.

“If a major international event unfolds, or a significant national story develops, I need a network that’s prepared to react immediately,” they continued. “Instead, I’m getting content that may have been produced well before it hits my air. That’s a different product than what I believed I was getting. We made the switch after CBS News Radio shut down because we wanted a dependable national news partner around the clock. During weekday business hours, the service has been strong. But what they’re doing in overnights and weekends leaves a gap. That’s the part that’s difficult to reconcile.”

Their frustration points to a deeper irony many affiliates now feel. Stations turned to ABC News Radio because they wanted dependability after CBS News Radio’s exit, and that promise hasn’t fully held up in the hours affiliates need it most.

A third source, a radio station owner who uses ABC News Radio across their company, went further and pointed directly at disclosure.

“What disappoints me most isn’t even the decision itself, it’s that nobody told us,” the owner shared. “If ABC News Radio had been upfront about using pre-recorded or recycled newscasts, we could’ve evaluated whether that aligned with our expectations. Instead, we believed we had a live network news service. That’s a big difference.

“We believe that the best radio is live radio. That’s what we prioritize in our markets. That’s what we want out of our partners. Listeners turn us on because they expect to hear what’s happening right now. If a network replaces live coverage with recorded content, it changes the value proposition for us. We ask listeners to trust us every day. I expect the same honesty from the companies that supply the news we put on our stations. The lack of disclosure is what leaves the worst impression.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.