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How Katie Neal Built Katie & Company Into a 4-Million Listener Show

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The Voice Behind the Brand

Katie Neal is one of those naturally talented people when handed a microphone. From red carpet interviews to packed arenas, she has never once looked like she was in the wrong place. In fact, Carson Daly even called her “alarmingly talented.”

Beyond natural talent, Neal has put in the work and built solid relationships in country music. She is known as a trusted interviewer by Country’s biggest stars. Audacy has even built a dedicated studio space in Nashville for her nationally syndicated show.

Katie & Company, reaches more than four million listeners every week across 32 stations nationwide. Those aren’t just impressive numbers. They tell the story of a host who has built something rare: genuine, lasting trust with artists and her audience. Ask Neal about the name, and she’ll tell you it was never just about her.

“The company has always been the listeners who are part of the conversation every day, as well as the artist who’s on the show,” she explains. “Growing up, my house was the hangout house. We always had company over. I want people who are listening to feel like they are just hanging out in the living room — shooting the breeze.”

Finding Her Voice

That living room ethos isn’t just a tagline. It’s a philosophy Neal has refined over years of work, shaped by coaches, collaborators, and a relentless drive to connect. Her biggest creative breakthrough, she says, came from learning how to share her own life on air.

“I struggled for the longest time when I was solo,” she admits. “On a morning show, someone else can bring up the thing that happened to you. I just didn’t know how to talk about the everyday stuff.” With coaching from industry vet Mike Peterson, that changed entirely.

Now Neal mines the mundane for gold — a clogged dishwasher, a forgotten garbage day — the small moments that make listeners feel less alone. “People love those little moments of connection more so than ‘and here’s a song,'” she says. “That’s what makes radio so special.”

The Penthouse on Broadway

Katie & Company broadcasts from the Audacy Nashville Sound Space, nestled on the third floor of the Hard Rock on Broadway — what Neal lovingly calls “the penthouse.” Built at the end of 2024, it was the brainchild of Audacy’s Country Format VP Tim Roberts, who had long pushed for a Nashville content hub to match the company’s massive platform.

Neal, alongside Audacy’s Chad Fitzsimmons and Andrea Burtscher, brought the vision to life. The result is a cozy, intentional space that artists keep describing the same way. “The number one thing artists say when they come in is, ‘Oh my God, it’s so cozy,'” Neal says. “Setting up the vibe in an interview is so important. There’s yet to be one person who came in and wasn’t like, ‘Oh my God.'”

The Taxidermy Collection

Walk into the Sound Space and one thing becomes immediately clear: this is not your average radio studio. Neal has built a growing collection of artist-gifted taxidermy, and each piece comes with a story as wild as the mount itself. Lee Brice started the tradition, bringing in a deer dressed in a men’s white tank top, Rambo-style bullets across its chest, and a single eye patch.

The backstory? Brice and his brother Lewis were hunting together. Lewis shot a deer, thought he’d missed, and couldn’t find it. The next day, Lee killed one — and they realized Lewis had actually hit it first, blinding it in one eye. It took both Brice brothers to bring that deer down.

Then there’s Luke Bryan’s contribution: a blind coyote with white eyes so unsettling it looks, as Neal puts it, “like something straight out of Game of Thrones.”

Brantley Gilbert may have topped them all. He hauled a stuffed ram up from Georgia, complete with a squirrel sitting on a tiny saddle on its back and a miniature cowboy hat to match. “Brantley made it special,” Neal laughs. “He personally carried that thing in here.” More pieces are promised. Neal is currently awaiting a stuffed albino otter from Brian Kelley. Whether or not it clears legal scrutiny remains to be seen.

A Space Worth Showing Up For

The studio also doubles as a performance space, and Neal’s Totally Private shows have become what she calls the single greatest contest in radio.

Rascal Flatts played one earlier this year for a small room of contest winners flown in specifically to see it. “I was watching them sing one of their million hits in front of this tiny room, and I was like, it’s crazy that they’re here doing this,” she recalls. “What the listeners walk away with is unmatched. Yet to have a disappointed person. It’s truly a money-can’t-buy experience.”

The Art of the Interview

Her signature interviews are the kind that artists actually look forward to. Blake Shelton, Lainey Wilson, Jelly Roll and Kelsea Ballerini have all sat across from her in that Broadway studio. The exchanges feel real — because Katie Neal makes them that way. She thinks carefully about the kind of interviewer she wants to be, and she’s firm about it.

“You have to make a very active decision about what type of interviewer you want to be,” she says. “I’ve gotten pressure to do certain bits or social media stunts, and I still mostly say no. When you’re pressuring artists to do something all the time, it feels like a circus. It’s not authentic.” What she wants instead is trust — the kind that builds slowly and pays off in ways no stunt can manufacture.

Neal’s now-famous Riley Green eyelash bit went viral precisely because it wasn’t engineered. A fake eyelash fell off during a CMA Awards appearance. A joke was made. A bet was placed. When Green showed up to the studio for his next interview, he paid up on his bet, put on fake lashes, and the clip exploded. “I couldn’t have come up with that if I tried,” Neal laughs. “That’s only possible when someone trusts you.”

Always Evolving

She is also deep in what she describes as the next evolution of the show. New team member Danielle Martin, a veteran of Australian radio, has pushed Neal to think about story arcs and active listening in a format often treated as background noise. “Typically people think of midday as a very passive listening experience,” Neal says. “I don’t want to treat it that way. People are actively listening, and I want to give them the entertainment they want.”

The results were immediate, including a multi-week sports segment that ended with Neal earning a punishment trip to the Masters. “Everybody was all in on that,” she says, still delighted by it.

Leading the Way

A 2024 ACM Award winner and 2026 nominee for National Daily On-Air Personality of the Year, Neal has also earned CMA Broadcast Award nominations, Marconi Award nominations, and a Gracie Award. Country Aircheck named her its Best Daily National Personality.

Beyond the mic, Neal is a serious industry leader. She has helped raise over $3.2 million for St. Jude Children’s Research Hospital and joined the Leadership Music Class of 2026.

On the subject of women in the industry, she is both clear-eyed and hopeful. Artists like Ella Langley and Megan Maroney have been breaking records on the charts, and Neal believes it signals real, lasting change. “I think this is going to open up so much more for the next class of artists coming in. It has not moved fast enough — but it is moving.”

One at a Time

She is building something with patience and purpose — station by station, listener by listener, market visit by market visit. Houston, Detroit, Fort Lauderdale. The road doesn’t stop.

“You win people over one by one,” she says simply. “That’s the whole thing.”

Country music has always rewarded authenticity. Katie Neal has always delivered it. The next chapter is already being written — one show, one conversation, one listener at a time.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

60 Minutes Survived Decades of Scrutiny, But Can It Survive Bari Weiss?

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Award-winning TV correspondent Sharyn Alfonsi is all but out at CBS News’ highly-rated 60 Minutes and is said to be lawyering up. The network’s London bureau chief, Claire Day, has been fired for pushing for more balance in coverage of Israel.

That’s just the start of what has been a disastrous year for what was once hailed as the Tiffany Network — the onetime home of Edward R. Murrow and Walter Cronkite.

Ratings for newly minted CBS Evening News anchor Tony Dokoupil have sunk below basement level. He’s slipped under four million viewers — a 23 percent decline compared to the same period in 2025. His January debut faced significant criticism for what was viewed as a softer approach to the Trump administration.

A flood of leaks has followed, with staffers denigrating the ability of Dokoupil — who was tapped after more prominent journalists turned it down — to lead the newsroom.

A Ratings Slide and a Newsroom Divided

It seems Editor-in-Chief Bari Weiss, who has been on the job for seven months, continues to break a lot of eggs to dig CBS out of third place. But is it for the better?

Weiss has the backing of new owner David Ellison, who runs Paramount Global. His father, billionaire and Oracle co-founder Larry Ellison, is a prominent Donald Trump donor. Trump has repeatedly praised Weiss, calling her a “great leader” for the network. Critics have debated her political bent, with some calling her conservative and “MAGA light.”

The one-time New York Times opinion editor, who founded The Free Press and sold it for $150 million, is a lightning rod. She views herself as somewhat liberal but says she’s softened her past opposition to Trump, having cried at her desk when he was elected in 2016.

That history makes the expected firing of Alfonsi and the dismissal of Day all the more unsettling.

The Alfonsi Fallout

Trouble started brewing with Alfonsi in December, when Weiss pulled her investigative piece — at the last minute — on the administration’s deportation of Venezuelan immigrants to a mega prison in El Salvador. Weiss said the story was incomplete because she didn’t have an on-camera response from the administration.

She had reached out, but the administration denied her requests. The move caused an uproar, and when the Trump team still refused to cooperate, the piece ran weeks later with virtually no changes.

Alfonsi lashed out at the decision in a memo to colleagues, calling it “political censorship.” While accepting a journalism prize last month, she denounced a “contagion” of corporate meddling and “editorial fear” at the network. She said she didn’t know if she’d still have a job. Weiss has consistently rejected claims of political interference.

Whatever the motive for holding the segment, Alfonsi can’t expect to speak out so forcefully against her boss and still keep her job. The three-time Emmy Award winner wanted out despite her protests — and to position herself as a First Amendment champion.

The Israel Question and a Network in Crisis

The one subject on which Weiss doesn’t claim neutrality is Israel. She is a self-described “Zionist fanatic of unhinged proportions” who said the London bureau’s reporting was biased against Israel. Bureau chief Day fired back, saying it was “fair and balanced” reporting. A freelance photographer who allegedly had a “direct line” to Weiss accused Day of running the bureau like a “Hamas cell.”

An internal report cleared Day of reporting bias, but Weiss allegedly barely spoke to her. Critics say she was fired because she didn’t pass an “undefined purity test.” Staffers saw her exit as another “scalp” in Weiss’ effort to overhaul the network.

Media critics and analysts say the network’s political direction is contributing to Dokoupil’s Evening News “ratings disaster.” Some have labeled him “MAGA coded,” pointing to lenient interviews with the administration and praise of official events like the State of the Union. He’s considered strong at breaking news, but once called Marco Rubio “the ultimate Florida man.” Tom Bettag, a former CBS News producer, said staffers find Dokoupil “smart,” “hard-working,” and a “pleasure to work with.”

Because Dokoupil is seen as the face of the Weiss era, though, the sinking Nielsen numbers are widely viewed as a reflection of her leadership.

CBS News’ massive transformation is facing high-profile departures, internal controversies over editorial independence, and abysmal ratings. CBS Mornings also saw its lowest-rated April on record. And CBS News Radio has been shuttered for good.

What Comes Next

Whether Weiss can save CBS News remains highly uncertain. Her first months have been plagued with drama — which comes with steering a large ship in a different direction.

Some say the “crisis of confidence” could prove fatal as CBS and CNN are expected to share ownership following a mega deal in which the Ellisons’ Paramount Skydance took over Warner Bros. Discovery. The Ellisons feted Trump — who says CNN needs a new direction — at a private dinner that included his top aides, shortly before the deal was completed.

The question is whether, as Weiss’ detractors insist, her tenure is a “right-leaning ideological project” — or an opportunity to regain trust that many say mainstream media have lost.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Joe Fortenbaugh Turned a Passion For Wagering Into an Expanding ESPN Career

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When the calendar turns to May, sports fans have any number of unique annual events to tune into. Everything from the NFL releasing its upcoming schedule to the Indianapolis 500 and everything in between. However, for many, this time of year centers on the thrill and excitement of the fastest two minutes in sports. This year’s Kentucky Derby grabbed the attention of a country, setting viewership records not seen since the 1980s. For ESPN’s Joe Fortenbaugh, it was his first weekend not just at Churchill Downs, but covering a sport he had never tried before.

“I’m not a horse handicapper. I don’t do that by trade,” explained Fortenbaugh. “I’ve enjoyed betting horses since I was younger, but I’m not an expert horse player. The beauty of this assignment was for the first time in my life I spent one to two months preparing for this.”

Fortenbaugh has served as ESPN’s top sports betting analyst since he joined the network in 2020. Throughout the calendar year, he has been the face of sports betting news and information while also providing educated wagers to the viewing public.

Nearly six years into his time with ESPN, the assignment at Churchill Downs presented a unique challenge. Fortenbaugh had to provide analysis and coverage of a sport in which he had little to no prior knowledge before receiving the assignment.

“I put a ton of work into this. To me, that’s the fun of this job. I’m not just offered the opportunity to talk about one sport. I get to talk and cover a bunch of different sports,” says Fortenbaugh. “The knowledge and excitement of following horse racing for a couple of months was a lot of fun.”

A Five-Tool Player

When Fortenbaugh entered the halls in Bristol, he didn’t want to be a one-tool player. He says his dream job was becoming a multi-platform analyst at ESPN with versatility in sports betting, analysis, and hosting. Over the past five years, he has expanded his reach as a network host and correspondent, covering everything from horse racing to WWE.

He has always maintained a keen ear for feedback from fellow talent and staff to improve.

“I want to find as many no bulls**t people as I can to tell me flat out where I can improve. That’s the only way to get better. People at ESPN are very gracious and kind with their time,” said Fortenbaugh. “If your ego is going to get banged up because someone gave you constructive feedback, you’re probably not long for this industry.”

The path for Fortenbaugh to ESPN was truly unique. Despite earning degrees in law and political science, he pursued his passion for sports and betting from a very young age. His decision to move to Las Vegas in 2001 without a penny to his name was just the start.

Fortenbaugh said his goal was to network with the top handicappers and bookmakers in “Sin City” to gain a foothold in the sports betting industry. Over time, he developed relationships and an education that he still considers invaluable.

Evolving From Radio to TV

However, his passion for sports radio became his first step toward building a career in a blossoming sports media industry.

“I love radio. It’s my heart and soul,” notes Fortenbaugh. “The skillset that I gained from radio to transition to television was invaluable. Anyone who’s thinking about working in television should start a podcast and try crafting content for 45 straight minutes as reps.”

Before arriving at ESPN, Fortenbaugh was a fixture on Audacy’s 95.7 The Game in San Francisco for six years. That experience included three NBA championships for the Golden State Warriors. Which brought a spotlight to Fortenbaugh as the morning voice of the Warriors’ flagship radio station.

He believes his radio background made the transition to television easier. The reason why is it taught him how to condense content for time. However, Fortenbaugh says he wasn’t ready for how his growing network role would include hosting major studio shows like Get Up and First Take.

“The big transition was when they started to ask me to host shows. I had no experience with that on the TV side,” said Fortenbaugh. “At first there was all this terminology. I had no idea what I was doing or what to do to navigate hosting these shows. I felt like I was constantly keeping my head above water. Trying not to screw it up. Rather than being in a calm spot to let your personality shine and have fun.”

Fortenbaugh credits the consistent coaching he continues to receive from ESPN production staff and the hosts he fills in for on these programs.

“The key is to pay attention. I’ve learned more working here and watching these people apply their craft than anything I learned at Penn State or law school,” said Fortenbaugh. “The greatest gift I’ve had working for ESPN is that they’ve used me in so many different departments and shows. I’ve gotten to work with so many amazing people. All I can do is pay attention, and then figure out how to get better as a result.”

A Return to Radio?

During his tenure at ESPN, Fortenbaugh couldn’t leave his love of radio forever. Over a four-year period, he shared a timeslot on ESPN Radio with the likes of Amber Wilson, Chris Carlin, and Q Myers. However, when ESPN Radio announced the addition of The Rich Eisen Show to the weekday lineup, Fortenbaugh departed to focus more on his trajectory in television.

When asked if he could return to his love for radio, Fortenbaugh didn’t dismiss the idea.

“If there is an opportunity, absolutely. However the schedule fits. There are so many moving parts with ESPN. However I can best serve the company is where I want to be,” says Fortenbaugh. “If I really want to do radio but the company says they’d rather have me somewhere else, I’m going to get upset about that… I enjoy exploring the conversation.”

Betting on Balance

While ESPN and other networks navigate the balance of inserting sports betting content into programming, Fortenbaugh believes ESPN currently maintains a healthy approach. He says network producers and executives have made significant strides in understanding the space, but the goal for presentation isn’t to overwhelm audiences with metrics.

For Fortenbaugh, his method relies on a unique combination when preparing selections for air.

“A combination of metrics and psychology is what I use. Then ultimately, where are you finding a good price? Is there a price that you can exploit?” said Fortenbaugh. “We were trying to strike a balance early on, and I think we’ve done a good job of this. Don’t overcomplicate it for the audience. There’s a sharp, sophisticated audience that looks at what we do and feels it might be a little rudimentary. We’re not going after that audience. We’re trying to relate to new and casual bettors to put them in a position where they might find some plus bets.”

As part of that content strategy, authenticity also plays a major role. Every wager that Fortenbaugh suggests is one he backs with his own money. Additionally, he leans on production staff to help determine which games matter most to the audience, allowing him to tailor selections accordingly.

“We’ll find the balance where the best bets are getting out there. But if we’re focusing on a big game that means a lot to the audience, we’ll do that,” explained Fortenbaugh. “We’ll find a way to get some of my best bets in, but this is a television product we’re putting out. It’s about serving the customer as best we can.”

As Fortenbaugh’s profile continues to expand with added hosting opportunities and new experiences such as his weekend at Churchill Downs, he remains excited about what lies ahead. What began as a strategic move to build connections within the sports betting space has evolved into a defining role at ESPN, meeting the demands of a growing audience for wagering content.

In many ways, Fortenbaugh’s journey mirrors the very bets he encourages viewers to make. They are informed, calculated, and rooted in a willingness to embrace uncertainty.

From arriving in Las Vegas with nothing but ambition to stepping onto the grounds of Churchill Downs with a fresh perspective, Fortenbaugh’s career has been built on preparation meeting opportunity.

And in this business, that might be the smartest bet of all.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Is Radio Still Music’s Most Important Gatekeeper?

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For years, radio programmers proudly wore the label “Gatekeeper” They broke records, built scenes, launched entire careers because a programmer in Seattle, Atlanta, Chicago, or Los Angeles decided a song mattered before the rest of America caught on. That role had a name, even if the industry rarely said it out loud.

That gate no longer swings the way it used to. In 2026, roughly 106,000 new tracks are uploaded to digital service providers every single day. The volume alone makes the traditional model of a single programmer deciding what deserves attention feel almost quaint. Spotify pushes songs based on listening habits. TikTok can turn a 15-second hook into a global hit overnight — 75% of its users say they discover new songs on the platform. Music fans now live inside personalized ecosystems built specifically for them.

And yet, radio still matters. The question is no longer whether radio distributes music better than streaming. That battle ended years ago. The real question is whether radio still provides something algorithms cannot: curation, emotional connection, and cultural validation. More pointedly — does radio still want the gatekeeper role? And if so, is it willing to fight for it?

Researchers have argued that streaming platforms now represent the new gatekeepers of an industry previously dominated by radio programmers and other human experts: the gate still exists. Radio just no longer controls it.

Contemporary Hit Radio has shifted from music discovery to music confirmation. Many CHR stations now wait for streaming velocity or TikTok engagement before supporting records. Researchers who advise those stations largely agree the old model is finished — mainstream radio no longer needs to take on the risk of a song without an existing streaming story. The gatekeeper has become a confirmer. That is not a criticism. It is simply the evolution of the format.

Country Radio’s Loyalty Is Real — But Being Tested

Country radio still operates differently, though not without its own tensions. The listeners remain habitual radio consumers who trust personalities, attend events, and buy concert tickets. That loyalty creates real influence. Label pressure on programmers does not serve the listener. It serves the marketing timeline of the record company.

Rock and Alternative radio occupy an even more complicated position. Historically, Alternative served as a discovery machine. Nirvana, Green Day, Foo Fighters, and The Killers all benefited from formats willing to take risks. Active Rock built tribal loyalty around artists like Shinedown and Disturbed. Fans did not simply consume the music. They belonged to a culture surrounding it.

That emotional connection is one of radio’s greatest remaining strengths — and the thing algorithms cannot replicate. An algorithm cannot explain why a song matters to a city after a difficult year. It cannot create the feeling of hearing a song during show with thousands of listeners sharing the same moment simultaneously. Radio can reflect a movement. It cannot build one.

Data Gives You the Map, Curation Makes the Journey.

iHeartMedia’s Jon Zellner said it well: data tells you what people like, but it cannot capture why certain songs fit together or how a sequence creates a mood, an identity, or an emotional connection. Data gives you the map, he said, but curation is what makes the journey unforgettable.

Stations like WXRT in Chicago and KEXP in Seattle are already proving the thesis — building real momentum by emphasizing humans over algorithms.

Listeners do not need more ways to find music. They need someone they trust to tell them what deserves their attention. That is the gatekeeper role. It always was.

Algorithms can recommend songs. They still cannot build movements.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Four NFL Players Set To Become the Next Network Stars for Football

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This upcoming NFL season is going to look different. On NBC Sports, there won’t be Tony Dungy or Chris Simms. There will be Mike Tomlin making his network television debut just after stepping down as the head coach in Pittsburgh. Matt Ryan won’t be on CBS Sports, because he decided working for the Atlanta Falcons was a better proposition instead of studio work on Sundays.

While Russell Wilson continues to debate his NFL future or a spot in the studio, Jameis Winston has enjoyed a spring full of baseball and World Cup soccer this coming summer. The hot stove for networks looking to re-work their talent roster for the upcoming NFL season is never cold. What once felt like an occasional novelty has now become a growing trend across the sports media ecosystem.

Networks are no longer waiting until players retire to evaluate who can connect with an audience. Even in the NBA, ESPN is reportedly attempting to convince Golden State Warriors head coach Steve Kerr to retire and join the studio. Needless to say, the demand for fresh personalities on sports network programming has never been greater.

The NFL media landscape is entering a transition period. FOX Sports has relied on familiar staples like Terry Bradshaw and Howie Long for decades. CBS Sports has leaned heavily on legacy names such as Bill Cowher. Meanwhile, NBC Sports, Amazon Prime Video, Netflix, and ESPN continue hunting for personalities capable of connecting with both traditional football audiences and younger streaming-first viewers.

The modern sports media game is no longer solely about breaking down Cover 2 defenses on a touchscreen. It’s about personality. Energy. Perspective. Authenticity. Viewers want analysts who feel human, unpredictable, and capable of creating viral moments while still offering football credibility.

Which raises the bigger question: if networks are truly thinking long-term, which current NFL stars should sit atop their future wish lists once retirement finally arrives?

Travis Kelce

The biggest and most obvious target remains Travis Kelce. His on-field resume speaks for itself, but his media instincts are what separate him. Kelce’s charisma jumps off the screen on New Heights. His football IQ was sharpened under Andy Reid alongside Patrick Mahomes. He understands pacing, storytelling, humor, and audience connection in a way few active athletes do.

He also brings crossover appeal unlike almost anyone in football. Kelce attracts diehard NFL fans, casual viewers, entertainment audiences, and pop culture consumers all at once. That type of reach is invaluable in a world where leagues and media companies increasingly prioritize broad audience expansion over niche expertise alone.

Matthew Stafford

The longtime quarterback spent twelve grueling seasons carrying the Detroit Lions before rewriting his legacy with a Super Bowl title in Los Angeles. The resume checks every box: former No. 1 overall pick, Super Bowl champion, respected veteran leader, and one of the most productive passers in league history.

But what makes Stafford particularly intriguing for television is his calm, measured presence. He carries credibility without forcing it. Stafford stepped into a larger media role through appearances tied to the Let’s Go! podcast alongside Tom Brady and Jim Gray, giving audiences a glimpse of how naturally he fits into longform football conversation.

Networks love quarterbacks who can simplify complex ideas without sounding robotic, and Stafford has that quality.

Cam Jordan

Cam Jordan feels destined for a major media platform. The longtime New Orleans Saints star has quietly spent years building his broadcasting resume through Super Bowl Radio Row appearances, podcasting, and digital content work with the NFL and iHeartMedia. Jordan understands the entertainment side of sports media without sacrificing substance.

His NFL credentials speak loudly enough already: multiple Pro Bowls, elite longevity, leadership credibility, and eventual Hall of Fame consideration. But it’s his personality that makes him stand out. Jordan is funny, relaxed, conversational, and capable of balancing thoughtful analysis with playful banter — exactly the combination modern pregame shows crave.

Aaron Rodgers

Say what you want about Rodgers, but television executives care about one thing above all else: attention.

Rodgers commands it.

His weekly appearances in year’s past on The Pat McAfee Show demonstrated just how magnetic and unpredictable he can be in an unscripted setting. Whether audiences agree with him or not is almost secondary. He sparks conversation, fuels debate, trends online, and keeps viewers engaged.

Does Rodgers know football? Absolutely. Does Rodgers create headlines? Constantly.

That combination is television gold.

Every network claims it wants authenticity, but authenticity often comes with edges. Rodgers has edges. He also has a Super Bowl ring, Hall of Fame credibility, decades of rivalries, and the kind of no-filter communication style that can instantly energize a studio show that otherwise risks becoming overly polished and predictable.

Test runs are nice, and networks will continue experimenting with active players and coaches as they search for the next generation of stars. But if we’re talking about the biggest long-term difference-makers for NFL television, these same four names still stand above the rest.

Kelce. Stafford. Jordan. Rodgers.

Those aren’t just future analysts. They’re future franchise players for television networks. And as the NFL’s media footprint continues expanding across broadcast, cable, streaming, and digital platforms, the companies bold enough to prioritize personality over safety may ultimately define the next era of football television.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Salem Media Purchased By WaterStone

Salem Media Group has announced it has struck a deal with WaterStone to be completely acquired the conservative news/talk and Christian radio giant.

What We Know: The Christian Community Foundation, doing business as WaterStone, has agreed to purchase Salem Media in a deal that will take the company private.

What They Said: “For the last ten years, the Atsinger and Epperson families have been looking for a successor that would continue to carry the torch of delivering quality Christian and conservative media into the next generation and beyond. When we met with WaterStone, some 24 months ago, we believed it was a divine appointment. WaterStone is deeply aligned with the vision we had when our families founded this company.” -Salem Co-Founder Edward Atsinger III

“WaterStone understands who we are and why Salem has mattered for over 50 years. This partnership will accelerate our ability to expand the reach of our mission for years to come.” -Salem Media CEO David Santrella

What Remains Unclear: When the transaction will officially close. Salem’s board of directors unanimously approved the deal and it is expected to close in August 2026. However, that closing is subject to shareholder and regulatory approval.

What It Means: It’s the end of an era for Salem Media. The company has been steered by the Atsinger family since its founding. However, it seems cut and dry that the deal is a good one. Salem’s stock price closed Tuesday at 42 cents per share. WaterStone is paying $1 per share to acquire the outstanding shares of the company.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Disney’s Josh D’Amaro Helms First Upfront As CEO

The week of upfronts continued on Tuesday afternoon as Disney took its turn in the spotlight. It also marked a first for new CEO Josh D’Amaro.

What We Know: Tuesday marked Disney’s bite at the apple with major advertisers when it comes to upfronts. The upfront was held in New York City. The Savannah Bananas opened the event with a musical number from the movie The Greatest Showman. D’Amaro was named Bob Iger’s successor as CEO of Disney in February.

What They Said: “Everybody, in their own way, is racing to assemble something. Studios. Streaming services. Sports rights. Live events. And brands that audiences feel something about. It is, in a way, a real compliment to this company. Because what they are racing to assemble is, more or less, the picture of what we already are.”

“Our audiences are the ones who have been showing up as generations. Ours are the ones that are all in. You cannot acquire a hundred years of trust and put generations of belonging on a balance sheet. Disney is part of people’s lives in a way few brands have ever been. And in a world of infinite choice and constant distraction, that kind of presence is rare and getting rarer.”

Josh D’Amaro, Disney CEO

What It Means: It’s a new era for Disney. Bob Iger spent more than 20 years leading the company, between Bob Chapek’s two-year stint sandwiched between Iger’s tenure. With D’Amaro’s first upfront, it marks the first real chance advertisers get to see his vision for the company.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Fox News Sets New Advertising Revenue Highwater Mark During 2026’s First Quarter

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FOX Corp. revealed its 2026 first-quarter financial results on Monday. Included in the data was a new record for Fox News.

What The Numbers Show: The first quarter of the calendar year is the third quarter of FOX Corps. fiscal year. During that quarter, Fox News saw its highest third-quarter advertising revenue in history. In total, FOX Corp. saw a 23% decline in overall advertising revenue. Much of that decline can be attributed to the company having the Super Bowl broadcast in the same window in 2025. However, due to a sharp increase in CPMs for Fox News, it set a new record during the period.

What They Said: “We’re seeing very positive year-on-year growth in April. Share and ratings are solid for us, and we’re seeing the way advertisers respond to that. I think in fiscal year 2026, we added 200 new advertising clients, premium advertising clients. That’s on top of the previously announced 350 new advertising clients in fiscal 2025. Over 500 new clients yearning to be on the platform. What has that done? Well, that’s really driven our CPMs up. Our CPMs and national pricing for Fox News are up over 45%. That’s still a long way between the CPM pricing of Fox News and the broadcast networks that we compete against.” -FOX Corp. CEO Lachlan Murdoch

What It Means: Cable networks have seen declining ratings and revenues in many areas. That’s not the case at Fox News. It has continually seen its ratings climb. In primetime, it routinely beats broadcast TV outlets. And its advertising revenue continues to increase to reflect those high viewership totals.

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SiriusXM Plots 2026 PGA Championship Coverage

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The 2026 PGA Championship is scheduled for later this week. SiriusXM PGA Tour Radio has planned comprehensive coverage of the event.

What We Know: Brian Katrek will handle play-by-play duties. Brendon de Jonge will serve as lead analyst. Emilia Doran, Dennis Paulson, and Raymond Burns will work as on-course reporters.

During the morning and afternoon windows, SiriusXM will offer live look-ins on the action. Michael Breed, George Savaricas, and Will MacKenzie will provide commentary. Jason Sobel will also contribute with post-round interviews. The daily wrap-up show will be handled by Gary Williams. The coverage will begin at 1 PM ET on Thursday/Friday and 2 PM ET on Saturday/Sunday.

What It Means: Golf majors are still a big deal to both casual and diehard fans. By committing resources to the event, SiriusXM is signalling that majors outside of The Masters are still an important aspect for the company. It also deepens the relationship between SiriusXM and Westwood One, who will co-produce the coverage.

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Amazon Makes Major Sports Advertising Push During 2026 Upfront Season

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Amazon entered upfront season determined to compete directly with traditional television giants. The company used sports, data and commerce tools to strengthen its advertising pitch.

What We Know: Amazon aggressively positioned itself as a major upfront player during this year’s negotiations. Executives argued the company now competes directly with major broadcast networks, highlighting the company’s growing sports portfolio. Amazon currently holds rights agreements with the NFL, NBA, WNBA, NASCAR and NWSL.

The network had Ryan Fitzpatrick, Charissa Thompson, Andrew Whitworth on hand from Thursday Night Football. Michael B. Jordan spoke too in support of his production company’s new TV series: “The Greatest,” “Delphi” and “Fourth Wing.”

Amazon continues to expand its live sports inventory across streaming platforms. Its WNBA advertising inventory already sold out before coverage officially begins. NBA regular season and playoff inventory also reportedly sold out early. Those developments signal stronger advertiser confidence in streaming sports.

Meanwhile, Amazon leaned heavily into its audience targeting and commerce data advantages. Amazon introduced new advertising technology ahead of upfront negotiations, and unveiled Dynamic TV Creative, an AI-powered advertising tool for Prime Video campaigns. Furthermore, Amazon announced a new partnership with LinkedIn during upfront week. The deal allows advertisers to target programmatic ads using LinkedIn audience data.

The company continues developing shoppable ad formats tied to sports programming. Amazon believes those tools help connect brand awareness directly to consumer purchases. Research supports Amazon’s broader sports strategy. According to company data, advertisers using multiple sports properties increase unduplicated reach by 2.3 times. Amazon claims those campaigns generate a 12% increase in consumer spending and a 17% increase in unit orders.

What They Said: “We’re not incremental to linear anymore. We’re competing at the broadcast level.” – Tanner Elton, Vice President, Advertising Sales at Amazon

What Remains Unclear: Amazon still trails traditional television networks in overall sports viewing hours. Streaming accounted for only 12.3% of sports viewing during third quarter 2025. Additionally, Amazon declined to disclose how much sports contributed to its $68 billion advertising business. The company also hasn’t revealed long-term profitability expectations for sports rights investments. Questions remain as well about whether the company’s streaming can eventually rival ESPN or Fox Sports in audience scale.

What It Means: Amazon’s upfront strategy was to convey to advertisers why its broader commerce ecosystem deserves stronger consideration. Sports programming is now both an audience driver and advertising gateway. Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match. Moreover, the company appears focused on blending sports, entertainment and e-commerce into one advertising package. That approach could reshape future upfront negotiations if streaming sports audiences continue growing.

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