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NBC Nightly News with Lester Holt Shrinks Gap to ABC World News Tonight with David Muir in Latest Ratings

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ABC World News Tonight with David Muir has been on top of the network news world for quite a while. But NBC Nightly News with Lester Holt is gaining ground.

During the week of November 11th, the show anchored by Lester Holt featured 6.1 million viewers. While the program anchored by David Muir averaged 7.3 million viewers, it was down slightly compared to previous weeks.

Meanwhile, in the Persons 25-54 demographic, the race remains tight, as the ABC News show featured 957,000 viewers from the demo, compared to 856,000 for NBC News. That gap closed by 7% during the week. It is even closer in the Persons 18-49 demo, with 643,000 watching ABC World News Tonight while 559,000 watched NBC Nightly News.

ABC World News Tonight is in its ninth consecutive year of leading the overall nightly news ratings. Before the week of November 11th, it had held its largest lead over NBC News in the past 30 years.

CBS Evening News featured a slight uptick in audience for the week, as well. It averaged 4.6 million viewers, with 671,000 coming the Persons 25-54 demo and 443,000 from the Persons 18-49 sector.

Hubie Brown Calling It a Career After NBA Season On ESPN/ABC

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Hubie Brown, the legendary NBA coach and broadcaster, who started calling games in 1982, will be finishing up his distinguished career this season. Word came from ESPN president Burke Magnus during an episode of the SI Media with Jimmy Traina.

Magnus said he is not sure how many games the 91-year-old Brown will call this season, but that there would be a sendoff game at some point this season. Brown recently suffered a major loss when his 54-year-old son Brendan, also a former coach and broadcaster, died suddenly earlier this month.

In addition to broadcasting for ABC/ESPN, Brown also worked for Turner Sports and CBS. It was CBS where Brown started back in the early 80’s working both pro and college games.

Brown’s pro coaching career started in 1972 when he spent two seasons as an assistant coach for the Milwaukee Bucks. He then moved over to the ABA as the head coach of the Kentucky Colonels where his team would win the league championship in his first season. In 1976 he came back to the NBA as the head coach of the Atlanta Hawks for five seasons.

After doing some broadcasting, he would return to the bench as head coach of the New York Knicks. Brown’s head coaching career would come to a halt after 16 games into the 1986-87 season. He would next coach in the NBA more than 15 years later when Jerry West brought him to Memphis as the head coach of the Grizzlies at the age of 69. Brown spent parts of three seasons with Memphis and coached his last game at the age of 71.

Bill Dollar Joins Mid-West Family La Crosse, WI

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Bill Dollar, former OM for Alpha Amarillo, TX, and PD/afternoon host for Country KGNC, has been appointed as Director of Content for the six-station Mid-West Family cluster in La Crosse, WI. He will also take on the role of afternoon host for Country KQ98.

He takes over from PD and morning host Tony Schultz, who leaves the station after 13 years, including two years in the morning slot.

Previous stops include Albany, GA; Tupelo, MS; Charlottesville, VA; and Atlanta.

KQ98 afternoon host Phil Tripper moves to middays, while sister Q-106 Madison, WI morning show “Fish With Friends” with Fish Calloway expands to replace Schultz in that daypart. (BMM 11/20)

Congratulate him here.                    

Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows

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In September, Amazon dethroned BetterHelp as the top podcast advertiser. Something must have worked because the retail giant increased its spending during October according to information from Magellan AI.

According to data from the company, Amazon increased its podcast advertising to $8.1 million during the month, up from the $7.1 million it spent during September. BetterHelp remained the second-highest spender with $7.9 million, up from the $7.1 million it spent during the previous month.

In total, nine of the top 15 podcast advertisers increased spending during the month. That is down from September when 13 of the top 15 saw upticks in their buys.

Joining Amazon and BetterHelp in the top five were T-Mobile ($5.9 million), MGM Resorts International ($4.6 million), and Shopify ($4.4 million).

The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.

The data from Magellan AI follows advertising metrics from the top 3,000 podcasts on Apple Podcasts in the United States. All figures in its data are estimated utilizing a variety of factors.

More Names In Cumulus Media Music Radio Layoffs

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More Cumulus layoffs are seeing the light of day. Several sources have indicated that the delay involves a corporate paperwork backlog.

Barrett Media will update this on an ongoing basis. If you have been impacted or know someone who has, please email jeff@barrettmedia.com.

Justin Bryant departs as Program Director and afternoon host at AC “Classy 100” WXKC, Erie, PA. Bryant joined WXKC in July 2022 after an eight-year tenure with the company’s Macon, GA cluster, where he served as Program Director of Top 40 “B95.1” WMGB and Hip Hop “Macon’s 92.3” WLZN from 2013 until early 2022.

Brittany Dickson exits as morning co-host at “Classy 100” WXKC and midday host, known as ‘Britt Rose,’ at Country 97.9 WXTA, Erie, PA. Dickson joined both stations in June 2023 after beginning her career at Rock 100.5 KATT in Oklahoma City. She hosted afternoons at Classic Hits “100.7 The Jet” WJTQ in Pensacola, FL, from 2017 to 2019.

Danielle Norwood is out as the morning host at AC “Majic 107.7” KMAJ-FM, Topeka, KS. Norwood, who joined the station in February 2022, previously co-hosted the show alongside Shawn Knight.

Mark McKenzie has departed in York, PA, where he served as the morning news anchor for AC “Warm 103.3” WARM-FM and the midday host at Classic Hits 96.1 WSOX. McKenzie joined the cluster in 1990, following a decade of service at “FM 97” WLAN-FM in Lancaster.

Ashley Benson is out as morning co-host at Top 40 95.1 KHOP Modesto, CA, following two and a half years in this time slot. Benson first joined the station in 2010, where she also contributed in various capacities, including overnight host, middays, and serving as the social media director during her tenure.

Adam “B-Sox” Bowersox exits PM Drive a Classic Rock KGGO, Des Moines. He joined the station in April 2019. The market veteran previously spent nearly 14 years as a morning co-host at Saga Communications Active Rock Lazer 103.3.

Bill O’Reilly: Spin Off of MSNBC is ‘NBC News Saying We Don’t Want You Around’

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Comcast has announced plans to create a new company grouping its cable assets. But Bill O’Reilly believes it has more to do with a disconnect between NBC News and MSNBC than anything.

During his weekly appearance on NewsNation with Chris Cuomo, O’Reilly shared his belief that the decision by Comcast to spin off its cable channels — including CNBC, E!, Golf Channel, Oxygen, and USA Network, in addition to its cable news channel — is more about self-preservation for its network channel.

“So they’re uncoupling — their word, Comcast — MSNBC from NBC News,” said O’Reilly. “That means MSNBC has no resources at all. None. They’re not going to be able to pay these people millions of dollars, Rachel Maddow, whatever she’s making. NBC News is saying ‘We don’t want you around.’

“Why? Because NBC News’ numbers — Lester Holt and The Today Show — are a catastrophe,” O’Reilly continued. “Because half the country equates NBC News with MSNBC and they won’t watch. So NBC is desperately trying to save the mothership of information and they have to throw MSNBC overboard.”

Bill O’Reilly continued by positing that the network isn’t alone in its attempts to preserve its heritage brands. He stated that ABC News will be forced to cut ties with The View due to its “hateful” programming at some point in the near future.

He also questioned if George Soros — who recently purchased a major stake in radio giant Audacy — would be interested in purchasing MSNBC, stating that Comcast would give him the network for pennies on the dollar.

101 KXL Adds Heather Roberts to Mornings Alongside Brett Reckamp

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101 KXL has added Heather Roberts as co-anchor of Portland’s Morning News alongside Brett Reckamp.

Most recently, Roberts had been serving as a morning news anchor on a fill in basis before Veronica Carter departed the station for a similar position with iHeartMedia’s 600 KOGO in San Diego earlier this year.

“I’m thrilled to be part of such an amazing news team in my hometown,” Roberts said of the move. “It’s exciting to be back in a newsroom, doing live radio news again with an amazing team.”

In addition to her time at KOGO, Heather Roberts also has experience working for ABC News. She also owns and operates Oregon Radio News Network, which will add 101 KXL as an affiliate.

“Heather is a consummate professional, who has demonstrated her news chops across Oregon,” said 101 KXL News Director Grant McHill. “When we started the process of searching for our next anchor, we made it a priority to find someone who has a relentless sense for finding the stories that matter. So, we’re fired up to welcome Heather to the team.”

‘The Facility’ on FS1 Features an Eclectic Mix with Emmanuel Acho, LeSean McCoy, Chase Daniel and James Jones

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The Facility, airing weekday mornings at 10:00 a.m. ET is part of FS1’s revamped daily lineup of sports shows. This program, hosted by Emmanuel Acho, separates itself with a unique cast of characters. Despite the fact that all of the participants come from a football background, they are quite diverse in talent and approach.

LeSean McCoy, the erstwhile All-Pro running back, provides a casual and, at times, comical style. Acho, also an ex-NFL’er, is a man of letters – an author, raconteur, motivator, and truly spiritual dude. Chase Daniel played 13 years in the League largely as a backup quarterback, and James Jones was a tough and tenacious wide receiver chiefly for the Green Bay Packers.

As we wade neck deep into the stretch run of the NFL season, this time of year suits The Facility cast perfectly. This particular program, which aired on Tuesday, November 19, opened with Acho on stage behind a graphic of a whiteboard listing the show’s topics. His enthusiasm is palpable, kicking the show off with an excitement and a verve that rubs off on his colleagues. Acho bolts over to the set as if he’s heading into a huddle or a pregame mash up to fire up his teammates.

The panel reflected on the ESPN Monday Night Football game between the Texans and Cowboys. McCoy, Acho, and Jones are mainstays on FS1, but Daniel is new to the crowd. As a career backup, he hopped from team to team and coach to coach, an experience that has given him a wealth of knowledge.

Daniel made a solid point about the Cowboys saying that there’s a lack of discipline throughout the team with players airing their dirty laundry on podcasts and social media. He painted a picture of Dallas as a rudderless ship and stated that head coach Mike McCarthy’s lame duck status lessens his clout. He said that, because of this, the Cowboys were “doomed before the season even started.”

Jones offers a more laid-back approach to his commentary. He analyzes subjects and takes his time. In fact, his analysis of the Cowboys began with a simple head shake and deep sigh. Jones is like the anchorman in a tug-of-war. His teammates in front are pulling with non-stop action, while he lays back and holds that rope – quiet, understated, and effective.

A gifted speaker, Acho might just be at his best when he leaves the table and heads to the big screen to analyze plays. He is enlightening, eloquent, and educated, but just as comfortable getting down and dirty with the X’s and O’s football.

Reflecting on the Kansas City Chiefs’ loss to the Buffalo Bills, The Facility took an interesting take with a graphic asking if it was time to stop ignoring Chiefs’ red flags? Despite a 9-1 record, the two-time defending champs have been flat on occasion and ineffective offensively with Patrick Mahomes tossing 11 interceptions, tied for the league lead.

McCoy, however, disagreed with the narrative wondering why anyone would question Kansas City. He said the Chiefs don’t have red flags; they have red banners. Antagonistic viewpoints are a hallmark of The Facility. Show topics are planned in pre-production, but McCoy had no problem shooting holes in the subject. His point was valid. The Chiefs did not look like world-beaters last year either, but turned it on when needed to win the championship.

I was not a fan of McCoy as a panelist on FS1’s Speak, but with Acho, Daniel, and Jones, he seems more comfortable in his role. What McCoy lacks in depth, he makes up for with directness and real on-field experience.

Coming back from the first break, The Facility featured a segment called the QB Room. The panel debated whether another loss by the Ravens would curtail Lamar Jackson’s MVP hopes. Jones pointed out that the Ravens have been inconsistent all season citing losses to the lowly Browns and Raiders.

While many sports debate shows clutter the screen with graphics and charts, The Facility keeps it simple. Each show topic has a lower third with a blurb about the subject, some basic stats, and subtle previews of what’s coming up on the program. Graphics are nice, but The Facility is a personality-based program. It is panelist driven. I also liked the casual slant of this particular show as well. Acho, McCoy, Daniel, and Jones were not decked out in flashy suits, just casual nice like they were meeting for a Tuesday boys’ night out talking ball.

There is a suave coolness about The Facility that is very appealing. McCoy is the cut up of the crew, often moving the other three panelists into fits of laughter. You can tell that they are entertained by his skewed and unbridled thoughts. McCoy did have a sobering take on the 49ers, however, adamantly stating that their Super Bowl window has closed. Jones joined in the discussion pointing to age and injuries as reasons for San Francisco’s 5-5 record.

FS1’s new lineup is all about conversation. Whether it is Breakfast Ball, The Facility, First Things First, or Speak, the network brass is clearly embracing free-flowing discourse, opinion, humor, and personality. On this edition, The Facility did take a break from the conversation for an interview with Eagles’ cornerback Darius Slay. In a five-block showing all four panelists with Slay pictured in the middle, the interview was rapid fire with questions and reaction mixed in with anecdotes and fun.

Acho does a really nice job as the figurehead of the show, but he does not separate himself from the group once things get going. He intros the show and moves from one topic to another, but once the exchange of ideas begins, he is just part of the band creating a truly an ensemble experience.

Acho and Jones are the most experienced on air personalities on The Facility. Their TV games are strong. I’d like to see Daniel make his points a little bit more confidently. Often times, he makes a key statement, but then pulls back on the assertion in mid-thought. He also needs to bring his technical experience as a quarterback more forcefully to the show a la Matt Hasselbeck, Dan Orlovsky, and Phil Simms.

My thoughts on McCoy are similar. While all four members of The Facility crew played pro football, McCoy was the most decorated player in the bunch. The 6-time Pro Bowler needs to balance the comic relief with some more in-depth points based on his accomplishments. This dude was quite often the best player on the field when he played. I want to hear real talk from those experiences.

Speaking of experience, Acho has become a TV natural in his years in front of the camera. We all know that he can talk, but on The Facility, he does a nice job of laying back and giving his compatriots the floor, all the while keeping his mind moving toward the next question. When introducing a new topic, Acho often uses metaphors from real life situations. In leading into a conversation about Bears’ quarterback Caleb Williams, he talked about the car he drove while in high school. The Facility gives Acho a great vehicle to combine grit and glibness.

The same can be said for all four of the show’s stars. While different in backgrounds and resumes, Acho, McCoy, Daniel, and Jones share the gifts of passion and personality. With ribald repartee, football facts, and a charismatic cast, it’s definitely worth spending some of your viewing time in The Facility.

Your News Talk or Sports Talk Program Director Was Laid Off, Now What?

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Ok, there have been a few people dislocated from their jobs and your office may have experienced a loss of a Program Director. You are hosting a show and what now? Your Program Director’s feedback is essential to allow your show to grow. Some managers are walk around types. These managers give you quick feedback in the hallway. I know some amazing Program Directors who love this style of direction.

Other Program Directors love to meet with their hosts. I prefer this because I can determine their motivation on an idea that the host is exploring on their show. I worked with a talent in my first radio job named Mike Church. Mike was a talent who was always experimenting with different approaches. Mike was smart enough to know that not every idea was a good one.

Mike is the lone host that I have worked with who did this – he sent me a segment from his show and wanted to listen to it with me. Mike was curious if the segment worked. Most of the time the ideas were pretty good and sometimes an idea needed to be refined. Mike and I talked it through and figured out how to make it work. Sometimes, Mike’s ideas were terrible. Since we had a relationship built on professionalism and friendship, I could tell him, and Mike was cool with it.

Well, a good air talent is like Mike Church. They naturally want to push the edges of the boundaries. If there is no Program Director, who is pushing you or pulling you back?

I have had the opportunity to work with three Market Managers who came from programming. They understood what it took to create three or four hours of amazing radio every day. Nearly every other Market Manager that I have worked with came from the sales department. No money, no job. I get it.

I saw a Market Manager decide that he was going to ‘fix’ a morning show on an Adult Contemporary station. In the wake of his programming ‘Genius’, he destroyed a station. His poor ideas led to a very capable Program Director being fired. The loss of market share and revenue for that station was never fully recovered from that piece of radio insanity.

Especially for News Talk or Sports Talk stations, community buzz is essential. The hosts should be creating an emotional response from their listeners. The hosts should be a lightning rod that provokes their audience to think, “I love that”, or “I hate that idea.” For our dear friends in the sales department, this creates a lot of heartburn. A client may call and complain. With no Program Director to buffer the complaint, it will go directly from the Market Manager to the talent often in an unfair and brutal manner.

I don’t know one air talent who wants to be blamed for the loss of billing just for doing their job. A radio personality is charged with building a large audience to sell ads. Ok, because News Talk or Sports Talk features opinions, there will be complaints. Market Managers, if you want to tap down the controversy, be prepared for falling ratings. If you need big ratings for agency buys and rate integrity, stay out of the way.

UFC’s Dana White has a great story about this. Dana told this story on a podcast. A big sponsor called him and demanded that Dana take down a post. Dana White told the sponsor to screw themselves and that this is America which allows for people to state their opinions. Dana said that he did not back down. Oh, UFC is insanely popular, and he doesn’t seem to be chasing away any people who enjoy that sport. Dear Market President, defend your talk show hosts. If someone complains, Market Managers, you must deflect or defend your on-air personalities.

Ok hosts, if you are receiving little to no feedback, get your on-air team together for an aircheck. Play just one segment. In my previous role as a Program Director, unless I heard something that obviously was not working, I always pulled a random segment. Listen through it as a team. Ask each person on the show to tell you what worked or didn’t work in the segment. Ask the person how they could have made the segment better.

If you are the lead, open with how your execution worked or failed. If you watch NFL coaches and quarterbacks speak with the media, these individuals always take responsibility for a loss or mistake. The great coaches and QB’s never blame their teammates in public.

Even if a person on your show screwed up the segment, try to coax them into understanding their error. Audio is like kryptonite to Superman for most of us. We hate it. The greatest hosts aircheck themselves.

I know that you want to be great. Listen to yourself. When your on-air team participates in a self-aircheck session, it is your opportunity to admit that you screwed something up. It allows for the truth. If you have a meddling Market Manager, ask them to give you an aircheck session. It gives that meddling manager an opportunity to understand your job. You will have the unique opportunity to ask him or her what they would do differently. Most of these people will not want to aircheck you. You know your Market Manager. Some managers would be empowered to mess with your show even more. But, if your manager is a meddler, put them on the defensive.

Your company’s format captain may be a great resource to arrange an aircheck by a capable Brand Manager. If you feel like your show is off center in some way, it probably is. Listening to yourself is so essential. You will hear ways to improve your craft. Were you interesting and/or funny? Was your point unpredictable? I hear so many hosts who do not have unique opinions. Whatever the issue is, having a take that no one else has is gold. Do not listen to your station or read opinion pieces. Don’t allow your opinions to be soiled or influenced by others.

A Call To Stand Up To The Big Radio Companies Met With Silence

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This has been a remarkable week of 180s: RFK Jr. ate a McDonald’s burger, Biden and Trump were all smiles hanging out for a couple of hours, MSNBC’s morning team went to Mar-a-Lago, and Tyson held his own with Jake Paul.

Here’s something that remains remarkably stable and salient, however: the deafening silence of radio’s rank and file after what might well be the darkest few weeks in our industry’s storied history, as iHeart, Beasley, Cumulus, and Cox all enacted sweeping, painful, and shocking personnel cuts.  

Last week, I wrote what I believe to be a fairly bold and pointed article regarding particularly iHeart and particularly Bob Pittman, and the very first email I got was from a former colleague of mine at the executive level who said, “Hope you’ve saved money and hope you realize you’ve tanked your career because no one will hire you after that.”

I had another say, “Pittman may do his best to ice you out even at other companies,” and my favorite, “Man, you are a crazy asshole.” Actually, the most telling notes I got were from more than one iHeart employee who shared they were read the riot act about not talking to me any longer and warning they better not turn out to be a source for me (neither were, I’m not a journalist, I talk to people and network as they do with me).

It was good to hear from many friends and some new ones too, both privately and on social media, who appreciated what I shared, calling out the draconian pink slip spree as short-sighted and damaging to all of broadcast radio.

Further, I’ve been debating that the big companies ought to sell. They’ve clearly shown they don’t want to be operators, but their problem is they expect to get the same inflated prices they paid for many signals with interest adjusted. That’s not going to happen, so they’d rather burn the business down it seems.

What I didn’t hear from one single person was an interest in what I closed last week’s column with. I said if significant interest existed to form a talent advocacy group akin to AFTRA to attempt to stand up for talent’s rights I’d start a change.org. Not a single word.

Maybe it’s not the right idea. But do we do nothing? Are we going to just put our heads down and accept radio being slowly choked to extinction?

Some friends took their own columns with Perry Michael Simon and Dan Mason essentially warning talent that it may well be game over for terrestrial radio. Fred Jacobs and Mike McVay predicted a turbulent year ahead full of change, some of it uncomfortable.

As all this swirls around, Forbes ran a piece this week on the value proposition of radio and its resilient consistency in holding the largest share of the ear. Imagine if radio content was better than it has ever been rather than the canned muck being turned out so often across American dials.

Maybe I am nuts, but here’s what I replied. Regarding my speaking out too vocally to my friend who saw me committing career suicide: I wouldn’t work for an iHeart without a pile of cash, a pay-and-play deal, and freedom to do what I need to do to win for an agreed upon window.

Why else work for them knowing they’ll nail you no matter what? I guess what irritates me most is Bob Pittman is a skilled, blue-blooded radio guy who just doesn’t worry about the business; he cares about himself and his entourage being paid. That’s the C-Suite, right he’s in, and I’m not.

Well, you stand for something, or you stand for nothing. If it eventually ends my career opportunities, I’d rather it be my way than blindsided by a pink slip so a big conglomerate can try to make another quarter by slashing its own.  

Wondering if I put my money where my mouth is? You bet I do!