Charlie Kirk died one year ago Thursday after a gunman shot him during a campus event at Utah Valley University. That shooting ended the life of a prominent conservative activist and media personality, with many taking the opportunity to remember him on Thursday.
What We Know: Kirk was shot and killed on September 10, 2025, while speaking at a Turning Point USA event at Utah Valley University. The organization was founded by Kirk, who had built it into a major force among young conservatives. Beyond his work with Turning Point USA, Kirk hosted a nationally syndicated news/talk radio program through Salem Radio Network. His podcast also frequently ranked among the top shows in the medium, giving him a significant platform beyond traditional radio. Thursday marks one year since his death.
What He’s Remembered For: Kirk became known for taking his political message directly to college campuses and engaging students in debates. Meanwhile, his radio program and podcast expanded his reach into the broader news/talk audience. His work helped make Turning Point USA one of the most recognizable conservative organizations in the country. He also became a prominent voice in conservative media before his death at age 31.
What It Means: Kirk’s death marked a significant loss for conservative activism and the news/talk radio industry. Still, the platforms he built continue carrying his message to audiences nationwide. One year later, his influence extends through Turning Point USA, Salem Radio Network, and the podcasting world.
September 10, 2025, changed America’s history forever.
One year ago, our founder, our leader, and our friend, Charlie Kirk, was assassinated while doing what he had devoted his life to: standing before young Americans and challenging them to think, to speak, and to have the… pic.twitter.com/d4ZClQx9u0
Last year on this day, Charlie Kirk was murdered in cold blood. Such a wonderful, brilliant, decent young man, wise beyond his years, who inspired a generation of people to love and appreciate our great country. Assassinated. It’s still incomprehensible. He is greatly missed.…
One year later, we remember Charlie Kirk and the impact he left on American politics and the conservative movement. From founding Turning Point USA to becoming one of the country’s most prominent conservative voices, Kirk built a nationwide following through campus debates, media… pic.twitter.com/3c5vYvx0tO
I was honored to be invited to write this piece about Charlie. I wanted to tell some of the stories the world has never heard, or that have been forgotten over the last year. It was an honor of a lifetime to witness his greatness up close.https://t.co/hw11nIsqYI
One year ago today Charlie Kirk was killed at a free speech event by a far left wing broken brained trans activist with a boyfriend who was pretending to be a girl. Hug your kids, speak truth and in honor of Charlie root for Oregon to win big this weekend.
A year ago, we mourned, we filled stadiums, and we pledged that we would carry the torch. His torch.
In that hurt we found inspiration. We saw people across social media pick up a Bible for the first time and decide I'm going to… pic.twitter.com/T4iRuUsm9e
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Roger Goodell says he plans for every NFL game to remain on broadcast television moving into the league’s new media deals. He noted in an interview with CNBC that he is paying attentions to seeing how fans are increasingly watching elsewhere these days.
What We Know: Goodell said 100% of NFL games stay on broadcast television in an interview with CNBC. This follows a House Judiciary Committee investigating earlier this year whether that remains true or not in regards to the Sports Broadcasting Act of 1961. Even so, Goodell noted that fans are shifting toward other platforms and services. The NFL has been reevaluating those trends since striking its media deals in 2021. Meanwhile, its broadcast partners are expanding into streaming themselves. This summer, the NFL held talks with several media partners about their rights deals looking to extend but didn’t.
NFL Commissioner Roger Goodell says 100% of games are available on broadcast television: “I think we’ll always continue to make sure our games are available. 100% of our games are available on broadcast television. I see that continuing. We want to make sure our games are available to our fans. I think that’s been the magic of our success.”
NFL Commissioner Roger Goodell says the NFL is noticing changes in how fans are consuming games: “I’m not sure what an ideal world is. The world is changing. The world is changing for our partners. It’s changing for us. It’s changing for fans. Our fans are moving to other platforms. We’ve obviously evaluated that in the context of many of our media deals, even since we struck these deals back in in 2021. You have to continually stay ahead of that, see where the technology is going, see where the fans are going.”
NFL Commissioner Roger Goodell believes the shift to streaming is a natural progression: “We also have to look at these new platforms and evaluate them, because a lot of fans are going to those platforms. It’s not like we’re going there and they’re coming; they’re already there. They’re also a younger demographic, and they’re looking for different technologies. They’re looking for different experiences, and I think that interactive is something that they’re doing. And as you know, our broadcast partners are getting into streaming. Every single one of them.”
NFL Commissioner Roger Goodell says the NFL will take time talking with everyone on new media deals: “The bottom line is we have all of our options. We can do deals earlier, or we can do deals later. We have that opportunity, and we’re continually having conversations with our current partners and potential partners going forward. We’re not gonna make any decisions until we have to or where we think it’s in our best interest. All of those things are on the table for us. We’ve had really good dialog, and we’ll continue to have that. We’ll make the best decision for the NFL and our fans.”
What Remains Unclear: Goodell admits he isn’t sure what an ideal streaming model looks like. The league keeps evaluating new platforms as younger fans seek different technology. No timeline exists for when the NFL might adjust its broadcast mix. Talks with current and potential partners continue without a set decision date.
What It Means: Goodell decided to not appear at the House Judiciary Committee hearing earlier this year. He cited his absence was due to ongoing litigation related to the topic of the hearing. Broadcast still anchors the NFL’s audience and revenue for now. Streaming, however, is reshaping how the league plans future deals. Younger fans want interactive, on-demand experiences, not just traditional TV. That shift keeps pressure on the NFL to adapt without rushing. Whether or not the wait and see approach taken by the networks this summer is to their benefit is yet to be seen. But Goodell still holds his stance that the NFL remains the most available sport on broadcast television.
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Greg Hanson moves to Market Manager at Connoisseur Media’s Shreveport cluster. Paul Cannell joins as Operations Manager for the five-station group.
What We Know Hanson, a longtime Shreveport leader, previously served as Operations Manager for the station cluster. He now oversees all cluster operations across urban, rock, classic hits, and gospel formats. Additionally, Hanson manages programming, sales, promotions, digital initiatives, and revenue development throughout the group. Cannell brings extensive radio experience plus prior Shreveport market leadership across multiple formats.
What they said Jay Richardson, Senior Vice President for Connoisseur’s Southwest Region, praised Hanson’s strong track record. According to Richardson, “Hanson has expanded beyond programming, developing as a seller, strategist and leader.” Hanson expressed equal confidence in Cannell for the operations role. “He knows radio, he knows this market,” Hanson said of his new colleague.
What Remains Unclear The company hasn’t shared transition timeline details. Additionally, stakeholders should clarify specific responsibility divisions between the two leaders. Furthermore, Connoisseur hasn’t disclosed whether other cluster personnel changes may follow. Finally, the leadership hasn’t revealed specific strategic initiatives under the new structure.
What It Means These changes signal Connoisseur’s confidence in promoting from within its leadership ranks. Meanwhile, the restructuring suggests the company values market-specific expertise and community connections. The moves demonstrate commitment to the Shreveport cluster’s growth trajectory. Ultimately, stable, experienced leadership often drives revenue and audience loyalty improvements.
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Young Americans spend nearly an hour a day with in-car audio. AM/FM takes 70% of their ad-supported minutes.
What We Know: New Edison Research data at SSRS tracked in-car listeners ages 13 to 34. Roughly 63% of their daily car audio time carries advertising. Within that ad-supported window, AM/FM radio leads with 70% of the minutes. Podcasts follow at 11%, while ad-supported streaming music takes another 10%.
What’s at Stake: YouTube captures 7% of ad-supported car time, while SiriusXM lands at just 2%. Meanwhile, Share of Ear counts every occupant in the vehicle, not only drivers. Advertisers chasing young listeners therefore still find most of them on broadcast frequencies. Radio, in other words, remains the default soundtrack of the American commute.
What Remains Unclear: SSRS published no sample size, no field dates, and no margin of error. Additionally, the 70% figure excludes ad-free listening from the calculation entirely. Paid Spotify and Apple Music subscribers drop out before anyone measures radio’s share. Consequently, the data describes ad inventory rather than total listening attention.
What It Means: Radio should sell this number carefully. The honest pitch: broadcast delivers seven of every ten ad-supported minutes in the car. However, overstating that as outright dominance invites an easy and public correction. Buyers already know the difference, so sellers should lead with the accurate version.
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Baltimore Public Media is adding a new weekday program to its WYPR lineup this fall. D. Watkins will host The Engagement, a show focused on Baltimore and its communities.
What We Know:The Engagement will premiere Monday, October 19, on WYPR. The show will air Monday through Thursday at 11 a.m. D. Watkins, a New York Times bestselling author, will host the program. Baltimore Public Media says the show will focus on amplifying Baltimore voices and strengthening connections across the community. The launch comes as WBAL NewsRadio has ended its local midday programming and added nationally syndicated programs, including Glenn Beck and The Clay Travis & Buck Sexton Show.
What They Said: “The Engagement reflects our commitment to providing an essential public service that amplifies the voices of Baltimore and strengthens connections across our community. Deeply rooted in Baltimore, D. Watkins brings an authentic voice and a demonstrated commitment to telling the stories of our city and region. This program will represent what we aspire to be at Baltimore Public Media: a trusted place founded in truth, where people feel heard, informed and connected.” -Baltimore Public Media President/CEO Craig Swagler
“The Engagement couldn’t arrive at a better time. As we are fighting to survive this era of misinformation, I believe we’re going to make an honest attempt to continue the legacy of public radio by creating a space where the truth isn’t only required but celebrated.” -D. Watkins
What Remains Unclear: Baltimore Public Media hasn’t detailed the show’s full format, regular features, or whether it will include additional contributors. The organization also hasn’t announced how The Engagement will affect other WYPR programming beyond its 11 a.m. timeslot.
What It Means: The new program gives WYPR a locally focused voice during a time when Baltimore’s commercial news/talk radio market is moving toward more nationally syndicated content. Meanwhile, Watkins brings a recognizable literary voice to Baltimore Public Media’s weekday lineup.
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Fox President and COO John Nallen addressed the network’s NFL ties at Goldman Sachs’ Communacopia + Technology Conference on Wednesday. He downplayed any urgency around an early rights renewal with the NFL while saying the network will prioritize its core rights deals for renewal.
What We Know: Fox signed an 11-year NFL agreement in 2021, and the deal carries an opt-out after the 2029 season. Nallen highlighted two new game windows for the ’27 season. In addition, a Munich-fed Week 10 tripleheader and a new Week 15 Saturday game. Starting this Sunday, Fox becomes the NFL’s Mexico broadcaster of record for three seasons. CEO Lachlan Murdoch confirmed in August that Fox won’t amend the deal before the opt-out window arrives.
What They Said: John Nallen, Fox President & COO: “Beginning Sunday, we will be the broadcaster of record for the NFL in Mexico for the next three seasons. You look at the last 30 years, we’ve produced over a hundred games a season, every season, for the NFL. My expectation is that’s going to continue for the foreseeable future.”
John Nallen, Fox President & COO: “Clearly the renewal of these rights, with baseball coming up as the earliest [in 2028], is going to be a key aspect of the entirety of Fox to renew what are core rights to us.”
What Remains Unclear: Fox hasn’t committed firmly to the FIFA World Cup beyond 2026. Nallen said Fox wants 2030 and 2034 rights, yet bidding has yet to begin. Meanwhile, MLB renewal talks loom as the earliest core deal, starting in 2028.
What It Means: Fox is signaling patience over panic. Strategy over haste. Rather than potentially overpay early, the network is banking on its NFL track record. Moreover their expanding footprint to secure long-term value across its “core” sports portfolio. Whether or not Fox will be able to retain any many deals as it always had is yet to be seen.
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Shannon Sharpe and Skip Bayless are back in the same room. The former FS1 debate co-hosts reportedly recently filmed a reunion episode in Los Angeles for Sharpe’s
What We Know: Front Office Sportsreported the taping, done for Sharpe’s Club Shay Shay podcast. Sharpe and Bayless cohosted Undisputed on FS1 for nearly seven years before splitting. Sharpe left in 2023, and Bayless departed in 2024. Their final episode ended cordially, though tension over Damar Hamlin and Tom Brady debates had strained things beforehand.
What’s At Stake: Sharpe’s Club Shay Shay and Nightcap podcasting empire continues to find success in the daily digital content ecosystem. Bayless following his FS1 exit has had multiple projects in the same space, but yet to find any true consistency. Earlier this year, Bayless appeared with Stephen A. Smith for a one-off First Take reunion. While the setting for Club Shay Shay is more casual, it should provide some unique insight into their professional and personal relationships.
What Remains Unclear: It’s not yet known whether this reunion is a one-off or the start of regular appearances. Consequently, no release date or format details have emerged for the episode.
What It Means: This taping revisits one of sports media’s most talked-about breakups. For Sharpe, it’s another marquee moment for a YouTube channel that already draws millions of views. For Bayless, now hosting The Arena: Gridiron with Aqib Talib for a second NFL season, it’s a return to familiar territory with Sharpe. Either way, fans will be watching closely for how the two address their history.
Skip Bayless and Shannon Sharpe filmed a reunion episode together for Sharpe's Club Shay Shay podcast, FOS has learned.
The two cohosted Undisputed together until Sharpe departed the program in 2023, and Bayless exited the following year.
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Jessica Tarlov has signed a contract extension with Fox News, keeping her on The Five. The liberal co-host remains a regular presence on the network’s highest-rated cable news program.
What We Know: Tarlov has appeared as a co-host on The Five, where she regularly debates the program’s conservative panelists. The show averaged 3.3 million viewers during August, making it the highest-rated program in cable news. Tarlov has also become a prominent liberal voice at Fox News, frequently offering a counterpoint to the network’s conservative commentators. Her comments about the contract extension come from an interview with Marie Claire.
What They Said: “It’s always a great affirmation of your seat at the table. No matter how contentious it looks or difficult or terrible to some people, that you’re a valued element in this discourse.” -Jessica Tarlov
What Remains Unclear: Fox News hasn’t publicly disclosed the financial terms or length of Tarlov’s new contract. In the interview with Marie Claire, it was reported as a three-year contract extension, but that remains unconfirmed. Additionally, the network hasn’t detailed whether the agreement includes any changes to her role beyond continuing her work on The Five.
What It Means: Tarlov’s extension reinforces Fox News’ commitment to the political debate format that has helped The Five dominate cable news ratings. Meanwhile, her continued presence gives the program a consistent liberal perspective as the network maintains its strong audience performance.
"The role has led to death threats, attacks from the president, and heated on-air arguments. And yet, she’s not going anywhere."
I'm not going anywhere. And in fact, I'm telling you the secrets for doing my job. I Disagree out this week! https://t.co/Q8SJqQzs1S
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Barry Melrose has died. The longtime ESPN hockey analyst was 70. Following his passing, tributes poured onto social media from all sections of sports media.
What We Know: Melrose died Wednesday according to ESPN. His wife, Cindy, told ESPN’s Steve Levy of his death. The former NHL player coached Wayne Gretzky’s Los Angeles Kings to their first Stanley Cup Final, then spent 27 years as an ESPN analyst starting in the 1990s. He stepped away from ESPN in 2023 after a Parkinson’s disease diagnosis.
What Remains Unclear: Officials, so far, have not announced memorial service details. ESPN and the NHL also have not said whether they plan a formal tribute at the beginning of the season.
What It Means: Melrose’s death closes an important chapter for ESPN’s hockey coverage, where his mullet, goatee and flashy suits became fan favorites. Alongside Levy, Linda Cohn and John Buccigross, he helped shape ESPN’s playoff and All-Star Game coverage for over two decades. Consequently, his absence leaves a distinct personality void heading into this year’s NHL coverage. His legacy, however, spans far beyond the desk — from Medicine Hat’s 1987 Memorial Cup title to Adirondack’s 1991 Calder Cup.
What They Said: Reaction to Melrose’s death on social media was quick. Sports media sharing their memories of personal and professional experiences with Melrose during his tenure both on and off the ice.
ESPN mourns the passing of longtime hockey analyst Barry Melrose
Barry Melrose ALWAYS had that light that you gravitated towards and you ALWAYS had a smile after talking with him about ANYTHING! Intelligent, funny, warm and caring! RIP my friend! https://t.co/WcUszvSthj
His laugh. His smile. His kindness. ESPN & my time there were better because of Barry Melrose and any gathering which included him has stories to last a lifetime. Truly one of a kind. RIP my friend. 💔 pic.twitter.com/mX48fC3ezI
Barry was my best friend at ESPN. A big brother figure of rock solid values. I am shook to my core. Barry gave his life to hockey and some of his ESPN family, like me, learned of his shocking death today while at a hockey rink in Las Vegas preparing for the upcoming season.… pic.twitter.com/x1zV1b4z87
Early in my time at ESPN, I did studio wraps on E2 for the NHL. Got to work with Barry. He was a joy to work with. Loved to bust chops and that laugh reverberated off the walls. He was a gem of a guy. My prayers for his family. https://t.co/Sk4nfS32nk
Incredibly sad news. Barry Melrose was beloved by our team at ESPN and throughout the hockey community. He worked for ESPN for nearly three decades. He loved the sport and brought so much enjoyment to fans. https://t.co/KyU94m0bGM
A great ESPN teammate and friend. Just a joy to cover as a player and coach and then work alongside. Truly an iconic figure in hockey history. Loved around the hockey world and beyond. RIP my friend. pic.twitter.com/E3nlFcY6kx
So sad about the passing of Barry Melrose, he was such a good man, extremely down to earth and friendly, always with smile on his face, always approachable to everyone. He will be greatly missed. https://t.co/y6ULocpS8V
Lost a legend tonight. So genuine and fun to be around. Our thoughts and prayers go out to his family and friends. This is a tough one. 🙏🏻 RIP Barry https://t.co/Ihhf1CEDQ0
Barry Melrose was the reason I had to sprint to the bus stop every morning, I never wanted to miss his NHL hit on SportsCenter in the last 7 minutes of the hour.
As far as I’m concerned, he was the voice of hockey throughout my childhood and he’s a big part of why I wanted to… https://t.co/NBEJNnDIWc
It’s impossible to overstate the impact of Barry Melrose on hockey in 🇺🇸. He was ‘the’ voice, the guy, the man who brought it to the mainstream.
To somehow be in his orbit and around his aura of cool? Surreal. The hockey world lost an incredible human being, gone way too soon. pic.twitter.com/hoImQMY0A7
One of my all-time favorite people at ESPN. As good and genuine as they come. Never saw him have a bad day. God bless Barry Melrose. ❤️ https://t.co/IOZ3K3LsTR
We are devastated and heartbroken by the passing of Barry Melrose. Sending thoughts and condolences to his family and loved ones. pic.twitter.com/1TsweeHct5
Passion, energy, enthusiasm. That’s what made Barry Melrose a legend as an NHL broadcaster. He was always a show. And those suits, the hockey hair. Right out of central casting. Rest in peace! pic.twitter.com/xXCHdBYNXN
We are incredibly saddened to hear of the passing of Barry Melrose, who dedicated his life to the game of hockey. Our thoughts are forever with his family and friends. https://t.co/nB9D40uFYt
This is from the Frozen Four 2010 in Detroit. While we broadcasted the games on @westwood1sports we were able to hang with Barry Melrose a lot, including spending time at his house one year in Tampa. He was a fantastic broadcaster, but even a better person. Rest in Peace Barry pic.twitter.com/qy8xDkdRuH
There will never be another Barry Melrose. His personality, stories, and love for the game were truly one of a kind. Working alongside Barry was a true highlight of my life, but the nights spent listening to his stories over cigars and bourbon, giving him grief over his well done… pic.twitter.com/DRgHhKHy1G
We are deeply saddened to learn of the passing of Barry Melrose.
Barry played parts of two seasons with Detroit and was a Calder Cup-winning coach with the Adirondack Red Wings. He would go on to have an immeasurable impact on the entire hockey world as a beloved TV analyst.… https://t.co/Y4mRateHsMpic.twitter.com/coL0jAkH1b
The NHL remembers Barry Melrose, honoring his impact on the game as a player, coach, and one of hockey's most recognizable television analysts. pic.twitter.com/pjfKyet5oi
I only met him once before we both had segments with @notthefakeSVP but Barry Melrose was BELOVED by his Colleagues and Crews at @espn I know that community and all of his players and friends are reeling tonight. He left a legacy in many places. RIP Coach. https://t.co/z9hZCMlsPm
Barry Melrose was truly one of the finest people I ever met while working at ESPN
It didn’t matter if you were the President of ESPN or a Day 1 intern. He treated EVERYBODY the same. What a brilliant talent he was an NHL Analyst. And an even better human being
One of the best people I had the honor of being around at ESPN. Barry had a great sense of humor, loved hockey, and everyone loved him. He commanded respect without needing to ask for it. Barry was so easy to like and talk with. He will be missed and was a blessing to know.… https://t.co/bsC91KQwT5
The hockey world lost an absolute beauty of a man and commentator. Barry Melrose was one of those people you meet in life that would always instantly make the room fun. RIP Barry. You left your mark on the game of hockey. 🙏🙏🙏 https://t.co/ZVLXQcf2Dq
Of all the happiness I’ve experienced covering the NHL for ESPN, the only sadness was Barry Melrose not being able to be a part of it because of this cruel illness. Sending every good thought and prayer to his family…such a sad night. https://t.co/aGZUrJa6MC
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Social media has its allies and detractors. Some find value in the community feel it provides. Others use the platform to spread slander, negativity and worse. Twitter — yes, that’s what I’m calling it — remains the focal point of the debate over the benefits, worth and perils of social media.
Whatever you think of social media and its importance to your brand, it’s the most immediate tool a manager can use to gauge how a product performs. But you can’t have it both ways. You can’t celebrate the positive while dismissing the negative as unimportant. Either way, it’s feedback on your product.
WWE President Nick Khan isn’t a fan of catering to social media feedback. In an interview this week with John Ourand, he compared Twitter to an old-school comment or complaint card on steroids. Instead of offering options for exceptional service or suggestions for improvement, Khan believes Twitter was created primarily for complaints and complaints only.
While I disagree with his premise, Twitter certainly isn’t a haven for positivity most days.
Human Connection To Your Brand
However, any manager worth their salt must remain open to customer feedback, no matter the platform or method. Feedback is the cornerstone of understanding what the data says versus what the customer experiences.
Was your steak undercooked? How was your shopping experience today? Every restaurant you visit would welcome a Yelp review. That isn’t data from a third party a business or brand pays for. It’s feedback from a human being who experienced your product.
Sports are no different. Although scripted, WWE is a performance-based form of entertainment with more than half a century of history behind it. Like sports teams and players, WWE receives plenty of feedback on its performance. Good, bad and indifferent.
Yet Khan believes brands that listen to Twitter feedback never come out better for it.
“Companies that read it and believe it and react to it. It never ever works,” Khan said about companies reacting to and catering to social media feedback.
Wasn’t this the same WWE that pivoted from a storyline involving The Rock and Roman Reigns at WrestleMania XL following social media feedback? Isn’t this also the same WWE that prioritizes clips of streamers reacting to storylines in promos and sizzle reels?
Maybe I’m falling into the wrestling storyline wormhole, but isn’t the point of professional wrestling to get a reaction from the audience? That’s why you have good guys and bad guys. Good guys generate cheers, while bad guys earn boos. Either way, the goal is an emotional reaction. It doesn’t matter whether that reaction comes in person, from afar or on social media.
So why would a business built on generating emotional reactions dismiss the feedback that follows? That simply doesn’t make sense.
Silence Is Never Beneficial
Make no mistake: WWE is a social media titan, with 13 million and counting on Twitter, 35 million on Instagram, 102 million on Facebook, 40 million on TikTok and more than 114 million YouTube subscribers.
I’m sure WWE gets plenty of feedback on plenty of things, probably with more negative than positive responses.
But social media feedback should be read, considered and, when appropriate, acted upon because it’s real, timely and just as important as a call, email or conversation outside the arena.
Ignoring it means ignoring the audience you serve as an entertainment company. When actors receive bad reviews, they make adjustments. When teams aren’t performing to expectations and fan apathy rises, they make changes. That’s feedback, no different from what appears on social media.
If you ignore feedback about your product for too long, the silence that follows can be even more damaging.
Maybe the lesson here isn’t whether Twitter is right or wrong. It’s whether a business is willing to listen to the people consuming its product.
Be Responsible With It
No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive. The same audience that tells you what it hates can also tell you what it loves, what it wants more of and, most importantly, when it’s losing interest.
That makes social media feedback no different from any other form of customer feedback. It’s another data point. Another perspective. Another opportunity to understand your audience.
The smartest businesses don’t listen only when the feedback makes them feel good. They listen because the feedback — good, bad or indifferent — tells them something about the health of their product.
That’s where WWE’s position becomes difficult to reconcile. You can’t build a business around provoking an emotional reaction from your audience and then dismiss that audience when it gives you one.
You don’t have to obey every tweet, change every storyline or let the loudest voices dictate your decisions. But you should listen, just as every other business or brand should.
The reaction is part of the product. Ignoring the reaction means ignoring the very audience you’re trying to entertain.
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