What Ratings? ROAS and Attribution: Radio’s New Accountability Standard

"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."

What Broadcast Insiders Really Want to Know But Aren’t Always Asking Out Loud

"What we already know is that the future of broadcasting will not be decided by whether the industry changes. It will be decided by whether it changes fast enough and whether it remembers what was worth protecting in the first place."

Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Music Radio Playlist Strategy: September Refresh and Optimization

"Everyone should know the exact target audience of your station and which benefits are important to be selling."

David Roberts Bids Farewell to ESPN After Two Decades of Influence

"I trusted him. He believed in me tirelessly. He put me front and center with everything. I've never had an executive believe in me as much as he did."

Why Howard Stern Doesn’t Need Daily Radio Anymore

"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Four Things Music Radio Can Learn from the Savannah Bananas

"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."

YouTube Redefines “View”: What the New Metric Really Means

A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...

Popular

Point to Point Marketing