How 7UP Disruption Strategy Applies to Classic Rock Radio
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...
Nielsen’s Constantly Changing Formula Makes Comparing TV Audiences Impossible
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"
ESPN’s Removal Of The Bottomline May Have Exposed The More Hidden Distractions
"There was something comforting about turning on ESPN and seeing that ticker crawling across the bottom. It told you that you were plugged into the sports world. Today, the sports world isn't waiting at the bottom of our television anymore."
Why College Football Kicking Off Without Lee Corso Just Doesn’t Feel The Same
"There will only ever be one Lee Corso. And for the first time, college football begins a season without him anywhere around it. That’s going to take some getting used to."
Stephen A. Smith’s Guest List Complaint Says More About Him Than His Absent Guests
Perhaps they don't see it as the platform he believes it to be. Perhaps they've weighed the risk of a combative format against the reward and decided to pass. Either way, his monologue invites a question he didn't ask himself: what does his guest list actually say about him?
How The Wall Street Journal’s AI Double Standard Undermines Its Perplexity Lawsuit
Allowing your outlets to use AI while you have a pending court case against an AI company is reckless and negligent. Quite frankly, it's a good way to lose your lawsuit.
Fantasy Football Draft Strategy for Rock Radio Programmers
"Most PDs and talent play fantasy football. Sadly, most aren't included in the budget process at their stations."
What Stormy Buonantony’s Viral Tweet Teaches Us About Paying Your Dues in Media
"The truth is, you don't get to negotiate like a finished product when you haven't done the job yet."
Was Michael Jordan’s NBC Sports Run the G.O.A.T. Disappointment in Sports Television History?
"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Bobby Bones is Opening His Playbook to the Radio Industry
"You do not have to copy Bobby's style or act like a trial lawyer to win. The goal is simply to take these insights, adapt them to your unique voice, and make your show feel even more alive."
